Email remains an incredibly powerful and cost-effective marketing channel that your brand can use to nurture leads, build awareness, and generate revenue. If you know how to use it, that is.
Whether you need to revamp your email marketing campaign or are just looking for a few tricks to add to your digital advertising toolbox, Drive Social Media, a leading marketing agency, offers five tips to help you get more out of marketing emails. When it comes to email marketing, you should:
- Integrate Email and Social Media
“Integrating social media into your email marketing strategy isn’t just an option; it’s a necessity in today’s digital landscape,” asserts Stephen Nations, VP of Digital Marketing at Drive Social Media. This integration is key to creating a seamless experience for your audience, where they can engage with your brand across multiple platforms.
The goal is to encourage them to transition from channel to channel with as little friction as possible. If they want to learn more about your brand or products, make it easy for them through integrations with your social platforms. But don’t stop there. Make sure to include integrations with your website, too.
- Embed Feature Posts
Taking it a step further, embedding your social media posts in emails bridges the gap between your email content and social media activity. “Showcasing your social media content in emails not only highlights your social presence but also invites your audience to engage with your brand on these platforms,” Nations elaborates.
Think of embedding feature posts as giving your audience a sneak peek into what your social channels have to offer. Telling them that your social channels are great isn’t as impactful as showing them.
- Leverage Social Share Icons
To kickstart this integration, including social share icons in your emails is essential. It’s a small step with a significant impact. “These icons are more than just buttons; they are gateways that connect your email content with the vast world of social media,” says a Drive Social Media strategist. Adding social share icons makes it easy for your audience to follow through on their initial feelings of intrigue.
- Always Include a CTA
Your emails should not just convey information; they should spur your audience to action. A compelling call to action (CTA) turns passive readers into active participants, driving them toward your other channels. Be direct with your CTA and tell your readers exactly what you want them to do next. But make sure the CTA aligns with the stage of the sales funnel they are in.
- Provide Exclusive Offers
Sometimes, your audience needs a little extra incentive to engage with your brand. Enter digital coupons and discount codes. Providing email recipients with an exclusive offer is an excellent way to drive traffic to your site and social media pages.
About Drive Social Media
Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.
