Multifamily experts and entrepreneurs, Carmel Partners applies a creative approach to developing properties which appeal to various renter segments, spanning east to west coasts. In addition to traditional multifamily projects, Carmel Partners has successfully developed and operated communities focused on the student lifestyle at San Diego State University and University of California, Davis. Creating spaces which engage the work/play mindset, Carmel Partners integrated students’ desires for a community-centric and laid-back living space at ‘BLVD 63’ and ‘Sol at West Village.’ In separate college towns, these properties redefine the campus lifestyle.
Just over one-mile from SDSU’s campus, Carmel Partners developed BLVD 63 as an apartment destination for undergraduate and graduate students, ideally separated from campus-life on a sprawling 8.9-acres. Centered around the casual Southern California lifestyle, BLVD 63 exemplifies Carmel Partner’s ability to create a cohesive experience through integrated branded touchpoints. On the property itself, a skateboard installation sets a playful tone at the entrance, with bold and graphic murals bringing youthful energy to common spaces. Carmel Partners also added onsite signage through octopus illustrations that appear on the entrance to each individual apartment unit, and consistently throughout other brand materials.
Carmel Partners’ marketing team also worked to create a fully branded community at BLVD 63 through a distinctive logo that appears in and around the property, on all marketing materials and even on shuttles that travel between the SDSU campus and nearby neighborhoods. Promoting BLVD 63’s bold intersection of urban and beach living, the property reached all pre-leasing and yearlong goals soon after development. As an additional success, Carmel Partners gained recognition for the dynamic promotion of the student property through the prestigious Multifamily Executive Award for marketing and advertising in 2015.
As BLVD 63 drew attention for successful marketing efforts, students discovered the joys of off-campus living on a property rich with amenities and 332 apartment units. Designed to reflect a neighborhood-like community, Carmel Partners added unexpected pocket gardens and courtyards for residents to enjoy connections outdoors. More centrally located, an outdoor pool continues to become a popular gathering place at BLVD 63, surrounded by cabanas, hammocks and palm trees. For amenities beyond the poolside, residents enjoy a 7,000-square-foot gym open 24-hours and an indoor-outdoor yoga and spin studio.
Serving undergraduate students, graduate students and faculty at UC Davis, Carmel Partners developed Sol at West Village as a 180-acre vibrant community that unites a collection of housing, educational and research facilities. Like BLVD 63, the firm’s marketing team thoughtfully crafted simple infographic messages in the promotion of Sol at West Village, appealing to a variety of student and faculty renters through three separate lifestyle choices, totaling 663 units. Its main message being “energy-positive,” Sol at West Village provides modern living with environmental consciousness. Through the use of over 10 megawatts of solar-generated electricity, this eco-friendly community strives for zero net energy usage.
Integrating its eco-friendly mission into a social lifestyle, Sol at West Village’s amenities include a community lawn and nearby bike trail, a clubhouse with billiards, ping pong and video gaming and a recreational pool and outdoor lounge area, furnished with seating and BBQs. Indoors, residents are encouraged to recharge at a 24-hour fitness center and yoga studio or find space for productivity at the Cyber Center. Building convenience at Sol at West Village, Carmel Partners completed the amenity package with an onsite café, market and restaurant. Close to campus, residents have the opportunity to find rest in communal and personal spaces, ranging from 1- to 4-bedrooms.
Appealing to the student market’s desire for convenience, playfulness and approachability, Carmel Partners developed communities that bring these attributes to life at BLVD 63 and Sol at West Village.
About Carmel Partners
Carmel Partners is one of the leading specialists in real estate investment management with a focus on U.S. multifamily acquisition and renovation, and development and construction. The company also specializes in debt and lending opportunities. Carmel Partners, LLC was founded in 1996 and has offices across the country, including San Francisco, Los Angeles, Irvine, New York City, Seattle, Washington D.C., and Denver. For more information, please visit www.carmelpartners.com.
