Dino Rizzo and Chad Veach of ARC Churches Discuss Building a Strong Church Planting Team

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May 3, 2024

Dino Rizzo and Chad Veach of ARC Churches

There’s a famous saying that leaders are only as good as the team they build around them. This is something that ARC churches’ Executive Director Dino Rizzo and Pastor Chad Veach of Zoe Church believe in dearly.

As two experienced pastors and church leaders, they know how challenging launching a new church can be for pastors—even when doing so with the guidance, help, and support of an organization such as the Association of Related Churches (ARC). That’s why both Rizzo and Veach agree that if you want to build a sustainable, thriving church, it’s essential to build a strong church planting team around you.

Below are some tips on how you can do exactly that.

Don’t Force a Team

Chad Veach can’t emphasize enough how important it is for pastors of ARC churches to build a strong planting team.

“I think if you build a great team, you can do anything,” he says.

At the same time, Veach believes that church leaders shouldn’t force building a team. When he and his wife Julie moved from Seattle to Los Angeles after being called by God to start a church with the Association of Related Churches, he didn’t reach out to people and ask them to join him.

“I felt like God told me, ‘Do not invite anyone to move to LA with you,’” he says. “So, we didn’t do any invitations. We just said, ‘We’re moving to LA to start a church.’”

Soon after, 30 people ended up moving with them to help start Veach’s joint church with the Association of Related Churches. “God started recruiting for us,” he says.

In other words, God will help pastors of ARC churches determine who the members of their church planting team will be. And sometimes, those people will not be who you expected.

Build Strength at the Start

Chad Veach says he built his leadership team by meeting consistently every week for nine months before the official launch of his church. At first, these meetings took place at his house—with around 85 people attending.

Soon, they rented a church nearby. Every Tuesday night, consistently, Veach and the attendees of his meetings discussed the church they were going to build. Eventually, they had sign-ups for teams that people wanted to serve on.

When they officially launched their church with the Association of Related Churches, they did so in a club on Sunset Boulevard. But after just one meeting on a Tuesday night there, the owner of the property kicked them out—because 1,200 people had shown up.

“I think that the strength of our start really came from meeting every Tuesday night,” Chad Veach says.

For other leaders of ARC churches, the takeaway here is this: Well before the official launch, meeting and discussing the launch with future members of the church on a consistent basis will help build the base of your ministry.

Pray and Give

Chad Veach and Dino Rizzo both believe heavily in praying and giving. These are key tenets of their churches, and they suggest that all leaders of ARC churches adopt them as well.

“The gates that you swing out to your city—one is prayer to get the mind of the Lord,” Dino Rizzo says, “and the other is generosity. You can get those gates working together.”

To do this, though, all leaders of ARC churches need a good team around them—people who will help spread the word of the Lord, pray, and serve others in the community.

About the Association of Related Churches (ARC)

The Association of Related Churches (ARC) represents a collaborative network comprising independent congregations from various denominations, networks, and backgrounds. Its primary mission is to provide essential support and resources to church planters and pastors, enabling them to effectively share the teachings of Jesus Christ. ARC’s operational approach revolves around empowering and equipping church leaders, thus helping them foster the widespread dissemination of Christ’s life-changing message. Established in 2000, the Association of Related Churches has evolved into a worldwide entity and has played a pivotal role in facilitating the establishment of over 1,000 new churches globally.

EFX Algo: Shaping the Future of Financial Trading with Automation

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Zachary Draeger

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March 6, 2024

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EFX Algo, co-founded by Danny Reardon, Bogdan Padua, and Joe Amara, represents a significant leap in the world of financial trading through its innovative, fully automated trading bot. This platform, which initially served a private educational network, has now been made accessible to the public, marking a pivotal shift in how individual investors can engage with the market.

Building on the groundbreaking achievements of EFX Algo, this article delves into the intricate journey and technological prowess that underscore its transformative impact on the financial trading landscape.

As we transition from the platform’s inception to its current revolutionary status, we’ll explore the driving forces behind its creation, the innovative technology that powers it, and the real-world success stories of its users. Each section is crafted to provide comprehensive insights into how EFX Algo has reshaped the trading world, heralding a new era of automated trading growth.

Join us as we unfold the narrative of EFX Algo, starting with the visionary ideas of its founders that propelled a simple concept into a leading force in automated trading.

The Genesis of EFX Algo

Co-Founder Danny Reardon’s journey from a professional painter to the forefront of financial technology innovation underscores the transformative power of ambition and determination. Despite lacking a formal background in finance or trading, Reardon’s keen understanding of market dynamics and strategic decisions led him to success in trading, eventually inspiring the foundation of EFX Algo alongside Padua and Amara.

Their collective vision aimed to democratize financial success, making sophisticated trading accessible to everyone, regardless of their professional background or financial knowledge.

“In creating EFX Algo, our mission was to break down the barriers that have traditionally kept sophisticated trading out of reach for many,” Reardon shared. “We envisioned a platform that would level the playing field, making the advantages of automated trading accessible to everyone, regardless of their prior experience or financial acumen. This project has been and will always be about democratizing financial success and empowering individuals to take control of their financial futures.”

Inside EFX Algo’s Innovation

EFX Algo stands out for its hands-off operation, designed for ease of use while offering potentially higher returns in a shorter timeframe. The platform accommodates various risk appetites, allowing users to tailor their trading strategies from conservative to aggressive. EFX Algo underscores its commitment to transparency and customer satisfaction with a robust track record and a 100% money-back guarantee within 30 days, reflecting the confidence in the software’s performance and reliability. The platform also provides comprehensive support including 1-on-1 setup assistance and access to a private member community, ensuring that both novice and experienced traders can find value in the platform.

To provide a more technical and in-depth understanding of how EFX Algo’s software operates, it’s crucial to delve into the algorithmic underpinnings and the strategic methodologies it employs. EFX Algo’s system is built around a sophisticated algorithm that analyzes market data in real-time to make trading decisions automatically, without requiring manual intervention from the user. This approach leverages advanced mathematical models and statistical analysis to identify profitable trading opportunities across various markets.

The core of EFX Algo’s effectiveness lies in its utilization of multiple trading strategies, each designed to capitalize on specific market conditions. The software employs a diversified approach, incorporating eight distinct strategies that range from trend following and mean reversion to arbitrage and scalping. This diversification helps in mitigating risk and enhancing the potential for returns by spreading exposure across different types of trades and market dynamics.

Another key aspect of the software’s technical architecture is its risk management system. EFX Algo is programmed to continuously monitor and adjust the risk level of each trade based on live market data and the user’s predefined risk tolerance. This dynamic risk management helps in preserving capital during volatile market conditions and optimizing the allocation of resources to maximize returns.

EFX Algo also emphasizes the importance of speed and efficiency in executing trades. The software’s algorithm is designed to execute orders at a very high speed, capitalizing on fleeting market opportunities that would be impossible to exploit manually. This high-frequency trading capability is supported by robust technological infrastructure, ensuring that the software remains responsive and effective under all market conditions.

Finally, EFX Algo’s commitment to transparency and user satisfaction is evidenced by its comprehensive support system. The platform’s 1-on-1 setup assistance and access to a private member community provides a space for users to share insights, strategies, and get support from both the EFX team and fellow traders. This community aspect not only aids in troubleshooting and optimization but also fosters a collaborative environment for learning and growth.

Algo in Action

EFX Algo’s algorithmic trading software boasts a 71% trade win rate and a 66% growth on their personal six-figure accounts, trusted by over 650 users. This revolutionary tool aims to remove the learning curve and time commitment traditionally associated with professional trading, offering a solution that performs — regardless of economic events and interest rates.

Navigating the Future

As EFX Algo continues to evolve, it promises not only to alter the financial trajectories of its users, but also to redefine the landscape of automated trading. With a strong foundation in the founders’ trading experience and educational insights, EFX Algo is poised to empower investors to secure their financial futures, embodying a new era of financial independence and technological advancement in trading.

About EFX Algo

Founded by Danny Reardon, Bogdan Padua, and Joe Amara, EFX Algo is an innovative, fully-automated trading bot designed to provide 100% hands-free, high-return investment opportunities by transforming yearly gains into monthly profits, previously exclusive to an educational network and now available to the general public. The software is designed to manage investments and execute trades in the financial markets without the need for manual intervention. For more information, please visit: https://www.efxalgo.com

From Complexity to Clarity: How Founder Ebere Oyekwe is Redefining Data Science Accessibility

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Jeannie Contreras

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March 1, 2024

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Founder of Tekdlin Ebere Oyekwe’s approach to demystifying data science revolves around breaking down complex concepts into more digestible and relatable content, making the field more approachable for beginners and those outside the traditional tech sphere. By addressing common misconceptions directly, Oyekwe leverages her expertise to foster a deeper understanding and appreciation of data science and analytics.

Tekdlin is a technology company that specializes in research in data, analytics solutions, and artificial intelligence (AI). The company offers technology solutions for businesses seeking to leverage the power of AI to advance and scale their operations. Their services encompass AI consulting, custom AI development, data analytics, and machine learning solutions.

We sat down with Oyekwe herself to explore these misconceptions and how she counters them in the field.

Misconception 1: Data Science is Only for Geniuses

There’s a pervasive notion that data science is exclusively the domain of individuals with exceptional mathematical and statistical skills, making it seem unattainable for the average person.

Oyekwe challenges this by emphasizing that, “Data science is, at its core, a multidisciplinary field that values curiosity, problem-solving, and a willingness to learn as much as it does technical prowess.”

She advocates for starting with foundational concepts and building up from there, showing that with the right guidance and resources, mastering data science is within reach for anyone genuinely interested.

Misconception 2: Data Science is Just About Coding

Another common misconception is that data science is all about coding and nothing else, which can be daunting for those not already versed in programming languages like Python or R.

Oyekwe demystifies this by highlighting the importance of the analytical mindset in data science. She explains, “Coding is a tool to implement solutions, but the essence of data science lies in understanding the problem, collecting and analyzing data, and then using insights to make informed decisions.”

By framing coding as just one part of the puzzle, she makes the field more accessible to people with diverse backgrounds. In fact, this particular notion is something she is extremely passionate about, as she is living proof that one can come from any background and succeed in the field. Oyekwe herself is from Nigeria, and understands the difficulties one can face when finding themselves in a new environment. For that reason, she seeks to help anyone wanting to jump with both feet into the data science field do so with confidence and skill.

Misconception 3: Data Science Results are Always Accurate

There’s also a misconception that outcomes derived from data science are infallible or that data science offers clear, unambiguous answers to complex questions.

Oyekwe addresses this by teaching that data science is as much about understanding the limitations and assumptions of your models as it is about analyzing data. She stresses the importance of critical thinking and the need to question and validate findings. By fostering a culture of inquiry and skepticism, she encourages her audience to “not just accept results at face value, but to delve deeper into the analysis, understanding both its power and its limitations.”

In her efforts to make tech more accessible, Ebere Oyekwe stands as a beacon for those intimidated by the complexity of data science. By tackling these misconceptions head-on, she not only clears a path for aspiring data scientists but also illuminates the importance of a diverse and inclusive tech community. Her approach underscores the value of simplicity, education, and the democratization of knowledge in the rapidly evolving landscape of technology.

About Ebere Oyekwe

Ebere Oyekwe, Founder of Tekdlin and Lead Event Coordinator of Konnect, helps beginner tech professionals get into tech roles and teaches tech and data skills online. She has 91.2K followers on Instagram and has placed 75% of her clients in their dream tech jobs. To learn more, please visit tekdlin.com and follow Ebere on Instagram: @nelotechie

Overcoming Obstacles: Attorney at Law Lance Drury’s Guide to Navigating Tax Challenges and Personal Adversity

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Jeannie Contreras

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February 28, 2024

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In his revealing chapter, ‘The Seeds of My Success,’ from “Successenomics,” Taw Law Attorney Lance R. Drury shares more than just his professional triumphs; he delves into the profound impact of personal struggles, such as depression, on life’s journey, including tax responsibilities. Drury’s narrative offers invaluable insights into overcoming adversity, both personally and in the complex world of tax law.

In this article, we explore his profound life lessons on love, life, and overcoming the battles with depression from which anyone of any age or ilk can draw inspiration.

The Interplay of Personal Struggles and Tax Responsibilities

Drury’s own journey through depression underscores a critical but often overlooked aspect of tax compliance — the impact of personal hardships.

“Depression can cloud judgment and delay important decisions, like tackling tax obligations,” Drury noted.

His experience is a powerful reminder that personal challenges can directly influence one’s ability to manage financial responsibilities, including taxes. This connection highlights the need for understanding and guidance in the face of such difficulties, something Drury provides for his clientele each and every day.

Practical Advice for Navigating Tax Obligations Amidst Adversity

For individuals grappling with depression or other personal challenges, Drury offered specific advice to stay on track with tax obligations. Firstly, maintaining clear financial records is paramount. Drury advises that separate personal and business finances to avoid confusion and stress, which can be exacerbated during difficult times.

Secondly, he recommends regular estimated tax payments to avoid the overwhelming burden at the end of the tax period, a task that he understands too well can feel insurmountable during depressive episodes.

Creating Support Systems and Seeking Professional Help

Drury emphasized the importance of creating a support system. Whether it’s leaning on trusted friends, family, or professionals, having a network to help navigate through tough times is crucial. In the context of tax management, this might mean seeking the assistance of a tax lawyer.

“Just as I sought help during my struggles, it’s vital for individuals to recognize when they need professional assistance in managing their taxes,” he wisely noted.

Final Thoughts: Resilience and Hope

Drawing from his personal experiences and professional expertise, Drury’s advice goes beyond traditional tax tips. He offers a perspective that marries the need for emotional resilience with practical financial steps. His story is a powerful ode to the fact that overcoming personal adversities like depression not only leads to personal growth, but also to better management of life’s practical responsibilities, including taxation.

In conclusion, Attorney at Law Lance R. Drury’s journey from battling personal challenges to achieving professional success is a beacon of hope. It serves as a reminder that with the right support and strategies, overcoming obstacles, including depression, is possible, leading to success in all facets of life.

If you or your loved one is struggling with depression and needs empathetic help during tax season, do not hesitate to reach out to Lance Drury Law, serving Ste. Genevieve, Missouri, St. Louis, Missouri, San Antonio, Texas, and Nashville, and Tennessee, here: www.lancedrurylaw.com

About The Law Office of Lance R. Drury

The Law Office of Lance R. Drury, founded in 2006, has been a leading legal practice in Ste. Genevieve, Missouri, St. Louis, Missouri, San Antonio, Texas, and Nashville, Tennessee specializing in tax law matters. With over 35 years of experience, Lance is a nationally-recognized tax resolution attorney providing innovative solutions to IRS tax dilemmas with a team that is dedicated to providing clients personalized and effective solutions for tax planning, dispute litigation, and tax resolutions. For more information, please visit www.lancedrurylaw.com

Top Challenges of Interstate Vehicle Transport and How to Overcome Them

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Zachary Draeger

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February 6, 2024

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Interstate vehicle transport is an essential service for individuals relocating, buying or selling cars out of state, or sending a vehicle to a family member in a different part of the country. While it’s a convenient and efficient way to move vehicles over long distances, it’s not without its challenges. Understanding these challenges and knowing how to address them can make the process of shipping your car from Florida to New York (or any other interstate route) much smoother and less stressful. This article explores the common hurdles faced during interstate vehicle transport and offers practical solutions to overcome them.

1. Choosing the Right Transport Company

One of the biggest challenges is selecting a trustworthy and reliable vehicle transport company. With numerous options available, it can be daunting to identify a service provider that offers the right balance of cost, reliability, and service quality.

Solution: Conduct thorough research. Look for companies with positive reviews, proper licensing, and insurance coverage. Ask for recommendations from friends or family members who have used similar services. A reputable company like a professional Florida to New York car shipping service will provide transparency, clear communication, and peace of mind throughout the transport process.

2. Understanding Pricing and Hidden Costs

Pricing in the auto transport industry can be complex and sometimes opaque. Customers often face unexpected costs or hidden fees that were not initially disclosed, leading to frustration and distrust.

Solution: Request detailed quotes from multiple service providers and ensure that they are all-inclusive. Ask about potential additional costs, such as insurance, expedited shipping, or fees for oversized vehicles. A clear understanding of the pricing structure will help you budget appropriately and avoid surprises.

3. Preparing Your Vehicle for Transport

Many customers are unaware of how to properly prepare their vehicle for transport, which can lead to delays or issues upon delivery.

Solution: Follow the guidelines provided by your transport company. Generally, this includes cleaning your vehicle, removing personal items, ensuring the gas tank is only a quarter full, and securing or removing loose parts. Additionally, document the condition of your vehicle before transport to help resolve any disputes that may arise.

4. Dealing with Delays

Transport delays are a common challenge, often caused by factors such as weather, traffic, or logistical issues. These delays can be frustrating for customers who need their vehicle by a specific date.

Solution: Plan for potential delays by scheduling your car shipping well in advance. While it’s not always possible to avoid delays, choosing a reputable transport company with excellent customer communication can help manage expectations and provide timely updates on your vehicle’s status.

5. Ensuring Vehicle Safety

The safety and security of the vehicle during transport is a major concern for many customers. The thought of their car being damaged in transit can be quite distressing.

Solution: Choose a transport company that offers comprehensive insurance coverage and has a strong safety record. Ensure that the insurance policy covers all potential damages and understand the process for filing a claim, should it be necessary.

6. Navigating the Delivery Process

The final hurdle is often the delivery process, which can involve coordinating times, understanding the drop-off location, and inspecting the vehicle upon arrival.

Solution: Communicate clearly with the transport company about the delivery arrangements. Confirm the drop-off location and ensure someone is available to receive the vehicle. Upon delivery, inspect your vehicle thoroughly in the presence of the driver and report any discrepancies immediately.

Interstate vehicle transport, such as from Florida to New York, presents several challenges, but with careful planning, thorough research, and clear communication, these hurdles can be successfully navigated. By choosing a reliable car shipping service and taking the necessary precautions, you can ensure a smooth and stress-free transport experience for your vehicle.

Shaping the Future of Therapy: The Impact of CEO and Founder of Body Balance System Michael Londo’s Vision

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Jeannie Contreras

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January 31, 2024

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CEO and Founder of Body Balance System Michael Londo’s path to becoming a luminary in the health and wellness industry is a narrative marked by innovation, empathy, and personal resolve. His journey began with a profound personal challenge: The birth of his daughter with a rare genetic disorder.

This life-changing event ignited Londo’s passion for creating effective wellness solutions, leading to the establishment of Body Balance System. Driven by the desire to improve his daughter’s quality of life, he ventured into the realm of red light therapy, innovating and engineering solutions that would later benefit a broader audience.

Londo’s endeavor was fueled by a father’s determination to make a tangible difference in the lives of those facing health challenges. This deep-rooted motivation is the cornerstone of Body Balance System, guiding the development of products that combine cutting-edge technology with user-centric design.

The inception of Body Balance System marked a significant milestone in the health and wellness sector, particularly in red light therapy. Londo’s approach blends personal experience with professional expertise, resulting in products that are not only innovative but also deeply resonant with users’ needs, particularly in gyms and spas.

Here, we delve deeper into the story of CEO and Founder Michael Londo and Body Balance System, uncovering a tale of resilience, innovation, and a relentless pursuit of enhancing health and wellness. His journey from a personal mission to a leading name in wellness technology showcases Londo’s unwavering commitment to making a difference, setting the stage for an exploration of groundbreaking innovations in red light therapy.

Developing the OvationULT™ Bed

The development of the OvationULT™ bed Londo himself is a story of innovation, meticulous engineering, and a commitment to revolutionizing red light therapy. This journey from conception to realization involved a multifaceted approach, merging state-of-the-art technological advancements with principles centered on the needs and experiences of users. The OvationULT™ bed is a culmination of years of research and development aimed at delivering an unmatched therapeutic experience.

Key to its uniqueness is the bed’s advanced zero-gravity technology, which ensures that users experience maximum comfort while receiving therapy. This feature, coupled with its unparalleled irradiance of 68 milliwatts per centimeter squared, sets the OvationULT™ bed apart from its competitors, whose average irradiance ranges between 2 and 13 milliwatts per centimeter squared. This significant difference in irradiance levels means that the OvationULT™ bed can deliver more — and perhaps, the only — effective and efficient red light therapy.

Moreover, the OvationULT™ bed includes frequency massage capabilities, a feature that further enhances its therapeutic potential by eliminating the need for additional vibrational plate sessions post-treatment. This innovation showcases Londo’s foresight in anticipating and incorporating features that add real value to the user’s experience.

The bed’s design also ensures that the red and infrared light diodes are closer to the body, maximizing the benefits of the therapy. This proximity is crucial as it directly impacts the effectiveness of the treatment. The OvationULT™ bed thus represents a perfect synergy of form and function, providing therapeutic benefits that include restoring mitochondrial health, stimulating collagen production, improving skin healing abilities, and reducing inflammation.

In essence, the OvationULT™ bed’s final form reflects Londo’s dedication to enhancing wellness through technology. Each feature of the bed is a result of careful consideration of both therapeutic efficacy and user experience based on the feedback of his own daughter, solidifying its position as a top-tier product in the red light therapy market.

Achieving FDA Compliance

Achieving FDA compliance was a significant milestone for Londo, marking a pivotal moment in Body Balance System’s timeline. This accomplishment wasn’t without challenges; navigating the complex and rigorous process of meeting FDA standards required a deep understanding of regulatory requirements and a commitment to quality and safety. Londo and his team dedicated themselves to ensuring that their products met these stringent standards, a process that involved extensive testing and quality control measures.

The impact of achieving FDA compliance was profound. It not only opened new markets for Body Balance System’s products, but also significantly enhanced consumer trust and confidence in the brand. By adhering to high standards, Londo demonstrates his commitment to providing safe, effective, and reliable health and wellness solutions.

“This compliance is proof of our dedication to excellence,” Londo shared with us. “Being FDA compliant has played a crucial role in driving our business’ growth, effectively establishing Body Balance System as a trusted name in the health and wellness industry.”

Expanding Horizons: The ApolloARC and ApolloGLOW

Expanding the horizons of red light therapy, Body Balance System under Londo’s leadership introduced ApolloARC and ApolloGLOW. These products, with their unique features and targeted health benefits, cater to specific market segments.

ApolloARC, with its powerful diodes and effective targeting, is designed for body treatments, enhancing muscle gain, strength, and recovery.

ApolloGLOW, focusing on skincare, promotes collagen production and skin rejuvenation.

Londo said, “I envisioned these products to offer comprehensive and targeted solutions for spa and gym owners with smaller facilities. They have been very well-received in the market, and clients tell us their guests love them.”

The Apollo collection serves to further establish Body Balance System’s reputation for innovative and effective wellness solutions.

The Legacy of Michael Londo

Londo’s contributions to the health and wellness industry, particularly through Body Balance System, have set new standards and expectations in red light therapy. His journey from a personal mission to address his daughter’s health needs to revolutionizing wellness technology illustrates his commitment to innovation and empathy.

Londo’s work, especially with the OvationULT™ bed and other products like ApolloARC and ApolloGLOW, has not only enhanced therapeutic practices, but also fostered business growth for his clients. His legacy lies in his ability to combine technological innovation with a deep understanding of wellness needs, making a significant impact in the industry.

About Micheal Londo

Micheal Londo, founder and CEO, started Body Balance System to help his daughter who was born with a rare disorder and he found a need in the health industry. Today the company is proud to present the OvationULT bed as the most effective red-light bed in the industry and the ONLY bed designed for red-light therapy. To learn more, please visit https://bodybalancesystemonline.com

Drive Social Media’s 5 Email Marketing Tips

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Zachary Draeger

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December 22, 2023

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Email remains an incredibly powerful and cost-effective marketing channel that your brand can use to nurture leads, build awareness, and generate revenue. If you know how to use it, that is.

Whether you need to revamp your email marketing campaign or are just looking for a few tricks to add to your digital advertising toolbox, Drive Social Media, a leading marketing agency, offers five tips to help you get more out of marketing emails. When it comes to email marketing, you should:

Integrate Email and Social Media

“Integrating social media into your email marketing strategy isn’t just an option; it’s a necessity in today’s digital landscape,” asserts Stephen Nations, VP of Digital Marketing at Drive Social Media. This integration is key to creating a seamless experience for your audience, where they can engage with your brand across multiple platforms.

The goal is to encourage them to transition from channel to channel with as little friction as possible. If they want to learn more about your brand or products, make it easy for them through integrations with your social platforms. But don’t stop there. Make sure to include integrations with your website, too.

Embed Feature Posts

Taking it a step further, embedding your social media posts in emails bridges the gap between your email content and social media activity. “Showcasing your social media content in emails not only highlights your social presence but also invites your audience to engage with your brand on these platforms,” Nations elaborates.

Think of embedding feature posts as giving your audience a sneak peek into what your social channels have to offer. Telling them that your social channels are great isn’t as impactful as showing them.

Leverage Social Share Icons

To kickstart this integration, including social share icons in your emails is essential. It’s a small step with a significant impact. “These icons are more than just buttons; they are gateways that connect your email content with the vast world of social media,” says a Drive Social Media strategist. Adding social share icons makes it easy for your audience to follow through on their initial feelings of intrigue.

Always Include a CTA

Your emails should not just convey information; they should spur your audience to action. A compelling call to action (CTA) turns passive readers into active participants, driving them toward your other channels. Be direct with your CTA and tell your readers exactly what you want them to do next. But make sure the CTA aligns with the stage of the sales funnel they are in.

Provide Exclusive Offers

Sometimes, your audience needs a little extra incentive to engage with your brand. Enter digital coupons and discount codes. Providing email recipients with an exclusive offer is an excellent way to drive traffic to your site and social media pages.

About Drive Social Media

Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.

MaryRuth’s Monthly Fireside Chats Show Her Genuine Care For Wellness

By

Melinda Luce

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December 20, 2023

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In the world of health and wellness, there are those who simply create products, and there are those who embody a genuine commitment to the well-being of others. MaryRuth Ghiyam — the force and co-founder behind supplement brand MaryRuth’s — is undeniably the latter. As a health educator, culinary chef, and nutritional consultant, Ghiyam doesn’t just craft products; she nurtures a community centered around care, honesty, and the betterment of her customers.

We were lucky enough to make it into one of her virtual Fireside Chats, which she holds monthly in two sessions for groups of 1K people each. Hint: If you want to attend, make sure you sign up for her mailing list and get there a few minutes early!

Here, we spill what we learned about Giyam’s true commitment to her customers and authenticity doesn’t even begin to describe how genuine and personable this powerhouse of a leader is.

Key Ingredients

The monthly Fireside Chats hosted by Giyam are not your typical corporate outreach. She is warm, welcoming, and, most importantly, filled with the spirit of giving back. Ghiyam kicked off the session with enthusiasm, a positivity that echoes her genuine appreciation for the support her brand receives.

As people filtered into the virtual session, she asked the group what we were cooking for the holiday season. Countless people started passionately typing away in the chat with recipes, and Giyam read as many messages out loud as she could, commenting little anecdotes happily as she went.

In such a simple opener, MaryRuth had somehow both fabulously and (seemingly) effortlessly, made everyone feel seen. Next, Ghiyam said, “So first what we always like to do is present you with the gifts for the month! It’s a way for us to show appreciation for supporting our brand.”

In the first few minutes alone, we learned that the key ingredients in Giyam’s ‘special sauce’ are clearly passion, care, and consideration for everyone around her.

Honest-to-Goodness Generosity

Not once did we feel that the MaryRuth’s Fireside Chat was more marketing than knowledge-sharing. It was a true community gathering!

Giyam created an intimate space where people could ask questions, learn from her expertise, and receive exclusive products as a token of her gratitude. Ghiyam recognized many people, regular attendees, in the session and called them out by name, and asked real questions about their lives..

The group that gathers in these virtual spaces is not a customer base; it’s a real community. How often can you say that about a brand that chain grocery stores carry?

Giyam’s commitment to her customers goes beyond promoting her products. In fact, her products were barely in the spotlight, only sprinkled in as a tool for demonstration, if necessary, to share her wisdom, creativity, or answer a thoughtful question from the audience about wellness.

’Tis The Season for Giving

Giyam uses these sessions as a platform to share valuable advice, regardless of whether it directly benefits her brand or not. The generosity of spirit is evident when she unveiled not three but four gifts for the holiday season, showcasing her sterling desire to give back to the community that supports her.

During the chat, Giyam showed that she is not just a company founder but a mentor, sharing insights that extend far beyond the realm of supplements. She gifted attendees her book Liquids to Lunch: 12 Small Habits That Will Change Your Life for Good, an offering transcending the boundaries of marketing promotion. True to her core values, she suggested sharing her book with others or wrapping it up as a gift, emphasizing the importance of spreading knowledge about health and wellness.

One of the standout moments in the session was when Giyam delved into a topic from Liquids to Lunch that is clearly close to her heart — the art of health for busy people. This stood out for two reasons.

Firstly, she gave credit it’s due, singing the praises of MaryRuth’s graphic designer and Creative Director, Crystal, emphasizing Crystal’s hard work on the illustration that outlines the 12 habits in the book.

Secondly, the information she shared in relation to said illustration was not fluff! It was the real deal. We logged off with real world actions we could take later that same day:

According to Giyam, there are 12 actions that are not just beneficial but accessible to everyone, emphasizing stress reduction, positive thinking, and the universal force of goodness. One of those actions is to get enough sunlight, especially in the winter months. Ghiyam highlighted the importance of going outside with no sunglasses for at least 15 minutes every day to boost our vitamin D levels.

This non-self-promotional advice was a testament to her belief that everyone deserves access to the tools for a healthier life. This speaks volumes about her commitment to the health of those around her. It’s advice that doesn’t directly boost her brand but radiates with enthusiasm and a palpable desire to see others thrive — a token of her personal brand for certain.

In the realm of wellness, MaryRuth Ghiyam isn’t just a business owner; she’s a beacon of care and authenticity. The monthly Fireside Chat we were lucky enough to attend was not a marketing event; it was a journey into the heart of a community where well-being takes center stage, and Giyam leads with grace, wisdom, and a genuine passion for the health of others.

We highly recommend grabbing a seat on the next digital Fireside Chat with MaryRuth Ghiyam! To stay in the loop, visit https://www.maryruthorganics.com/ and sign up for her email list.

About MaryRuth’s

MaryRuth’s — founded by health educator, culinary chef, and nutritional consultant MaryRuth Ghiyam — only crafts products she and her family would personally take, ensuring the utmost care and quality. MaryRuth’s product line of delicious vitamins and supplements for all life stages is available at Whole Foods Market, Amazon, Walmart, Target, Vitamin Shoppe, Kroger, H-E-B, and more. Take control of your health and move forward every day here: www.maryruthorganics.com

The Art Factory Studios Crafts Unforgettable Creative and Wedding Masterpieces in a Historic Canvas

By

Monica Abbott

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November 12, 2023

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From Steven Spielberg to Bustling Brides and Creatives, Paterson NJ’s, The Art Factory Studios offers a Canvass to All

Unleash the magic of your special day at Art Factory Studios, where creativity knows no bounds. This 5 acre, 180-year-old, historic factory loft campus just 12 miles from NYC is a hand-crafted venue that transcends the ordinary, empowering couples to curate bespoke weddings with a dedicated creative team. Amidst a sea of uniform celebrations, Art Factory Studios shines as the beacon of authenticity and boundless imagination.

Unveiling the Unbelievable: 24 Hours of Unmatched Splendor
Donata and David Garsia, the owners of the Art Factory, have created a space that allows brides to step into a world where their wedding venue is theirs for a full day, with no hidden costs or time constraints. Art Factory Studios redefines affordability and access, not only in New Jersey but globally, offering an all-inclusive experience that exceeds expectations.

Innovation Defined in Creative Events and Weddings
Embedded in a love of art and artistry, Donata and David created this groundbreaking concept of using space as art and art as space, the Art Factory aims to invoke creativity, autonomy and a communal environment. This is precisely the reason why Steven Spielberg, chose the Art Factory as a space for his reboot of the cinematic film, West Side Story. “A true cinematic tapestry” has been used to describe the Art Factory Studios as a living testament to history, with raw, unpolished corners that exude the charm of a bygone era. Customers become “members” of the Art Factory family and Donata and David encourage their members to embrace the allure of a cinematic backdrop as they weave their narratives within the storied walls, celebrating the beauty of a time-honored legacy.

Employing dozens from all over the State of New Jersey, The Art Factory Studios is centered in community elevation and development. Incubating dozens of small businesses and creating a space to sustain, support and grow entrepreneurs is at the core of what powers the Art Factory to ensure remarkable events and weddings.

The Art Factory Of Paterson New Jersey is a Success and Open for Business!
The verdict is in from all over about the impact and beauty of Art Factory Studios from community members, Iconic Hollywood Directors, entertainers and Brides:

October 18^th , 2023 “Amazing experience from start to finish. Was greeted by Dave the second we stepped foot in the Art factory at 8:30am who helped us bring EVERYTHING to our room to get ready. Our rooms were fully decorated and set up with Donatas help by literally 10am. Everything was taken care of for us to enjoy our day.” – Kelsey Debrock

November 5^th, 2023 “The Art Factory is without a doubt an elite establishment. Your selflessness and dedication to our city make you a true rockstar, Dave. And let’s not forget your lovely wife, who also plays a significant role in your contributions. Thank you again for everything you do for our city – you both are truly appreciated and loved by all of us.” – Riff Best

November 6^th , 2023 “Hi Dave, thank you to you, Donata, Sharonda, and your team for an absolutely amazing wedding! Brandon and I had such a great day, all thanks to you and your team making the event beautiful and seamless for us. And our guests absolutely loved the space and flow of the evening! We’re so grateful to you all!” – Katie Bonner & Brandon Christophe.

Join us at Art Factory Studios, where we transform dreams into timeless masterpieces, and where your extraordinary love story finds its perfect stage.

Register for a tour and Expo HERE

Maximizing Holiday Income with Short-Term Rentals: Tips from Avery Carl, CEO of The Short-Term Shop

By

Derek Ford

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October 16, 2023

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As Halloween decor gives way to winter holiday fare, with spider webs replaced by twinkling lights and pumpkins by snowmen, that’s a clear indicator for savvy investors that the holiday short-term rental boom is approaching.

We sat down with Avery Carl, CEO of The Short Term Shop and one of the most eminent figures in the short-term rental industry, to discuss seasonal market fluctuations and ways in which investors can take advantage of the ebbs and flows of supply to maximize revenue.

Named in Wall Street Journal’s top ten real estate agents this year, Carl began her investment journey with a single vacation property in 2015. In less than a decade, she has grown her portfolio to over 250 properties and overseen the sale of more than $2.5 billion worth of short-term and vacation rentals. From this extensive experience, Carl has distilled three key principles for boosting revenue during the holiday season:

1 – Modify Your Pricing To Account For Seasonal Fluctuations

With short-term rentals, you simply can’t rely on the model of setting the price yearly and forgetting about it like you can with long-term rentals. As Carl explained, “Short-term rentals are a lot more hands-on. Pricing-wise, you should have different rates for weekends versus weekdays and low and high seasons.”

The average American takes about 10 to 14 vacation days per year, and these tend to aggregate around major holidays like Thanksgiving, the 4th of July, and Christmas. According to Carl, investors need to discern how these major holidays affect their own markets.

“Pay close attention to the holidays that directly correlate to shrinking supply in your area, because they’re going to be different depending on the market,” said Carl, “If you’re in a winter holiday destination, your biggest boom might happen in December and January, whereas if you’re at a beach destination, it might happen in the middle of summer.”

Adequately pricing properties is not an exact science but a well-informed approximation. That’s why Carl suggests frequently visiting the same booking platforms that potential renters use and evaluating how your property measures up against others, using a process that Carl coined called “The Enemy Method.”

“Market conditions not only change with the seasons but also fluctuate due to other economic factors,” said Carl, “One month, you might be facing a high-supply market due to several new rental properties hitting the market. Or there might be a squeeze in the supply due to a big upcoming festival or conference. But you might not know about either situation unless you’re routinely using The Enemy Method to check how you stack up against other properties.”

As Carl explained, the good news is that there are now many dynamic pricing tools on the market, such as Price Labs, that can optimize pricing based on countless data points in mere seconds, so engaging in variable pricing has never been easier.

2 – Increase Holiday Bookings by Adding Amenities And Personal Touches

Everyone has a story of staying at an amazing vacation rental where the host went above and beyond to make guests feel welcome, whether it was by leaving behind a small gift, like a gift basket, or making sure that the home was not only immaculate but also cozy and equipped with all the comforts that made it feel like a home away from home.

“Short-term investors sometimes make the mistake of pricing their property based almost exclusively on amenities and number of bedrooms. But decor and ambiance should also be taken into account,” Carl emphasized, “It’s very important, especially during the holidays, to make guests feel like they’re in a space where they can celebrate a special occasion.”

According to Carl, even simple gestures, such as providing guests with a cookie or hot chocolate bar for a special evening or arranging subtle winter holiday decorations, can create a positive ripple effect. Because happy guests often leave glowing reviews, which, in turn, enhances your property’s visibility in booking platform search engines.

3 – To Score a Winning Match, Give Your Rental Brand a Makeover

Short-term rental investors can elevate their property’s perceived value by charging a bit more, as guests often associate higher prices with a premium experience, but the experience will have to back that up, and it will need to be reflected in the listing photos.

Per Carl, to position your rental as a luxurious option compared to others in your area, ensure that your property has high quality professional photos. DIY cell phone photos do not exude a professional appearance.

“New short-term investors can sometimes undervalue the importance of great photos, but these can make all the difference,” said Carl, “I once had an investor who suddenly stopped getting bookings. As we came to find out, what had changed was that the first photo shown on her listing had been accidentally replaced by a picture of the beach instead of her property. That first image mattered enough to cause a sudden drop in bookings, because it didn’t give any sort of representation of the property itself, and potential guests were just scrolling past the listing..”

According to Carl, presentation and style is increasingly more important the higher up you go in price, but it’s not just about appearances. Professionalism also applies to your communication. Being friendly and responsive in your interactions, both before and after booking, makes guests feel well cared for. The higher the level of service you provide, the more you can justify charging a premium.

About Avery Carl

Avery Carl, Founder of The Short Term Shop brokered by EXP, was named one of Newsweek’s Top 500 agents in 2020, Wall Street Journal’s Top 100 in 2021, Top 50 in 2022, and Top 10 in 2023, as well as the New York Times Top 100 in 2022. She and her team focus exclusively on vacation rental and short-term rental clients, having closed well over $2.5B in sales. To join over 5,000 happy Short Term Shop investors, please visit https://theshorttermshop.com/

1. Choosing the Right Transport Company

2. Understanding Pricing and Hidden Costs

3. Preparing Your Vehicle for Transport

4. Dealing with Delays

5. Ensuring Vehicle Safety

6. Navigating the Delivery Process

Key Ingredients

Honest-to-Goodness Generosity

’Tis The Season for Giving

About MaryRuth’s

Estates

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