Shaping the Future of Therapy: The Impact of CEO and Founder of Body Balance System Michael Londo’s Vision

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January 31, 2024

CEO and Founder of Body Balance System Michael Londo’s path to becoming a luminary in the health and wellness industry is a narrative marked by innovation, empathy, and personal resolve. His journey began with a profound personal challenge: The birth of his daughter with a rare genetic disorder.

This life-changing event ignited Londo’s passion for creating effective wellness solutions, leading to the establishment of Body Balance System. Driven by the desire to improve his daughter’s quality of life, he ventured into the realm of red light therapy, innovating and engineering solutions that would later benefit a broader audience.

Londo’s endeavor was fueled by a father’s determination to make a tangible difference in the lives of those facing health challenges. This deep-rooted motivation is the cornerstone of Body Balance System, guiding the development of products that combine cutting-edge technology with user-centric design.

The inception of Body Balance System marked a significant milestone in the health and wellness sector, particularly in red light therapy. Londo’s approach blends personal experience with professional expertise, resulting in products that are not only innovative but also deeply resonant with users’ needs, particularly in gyms and spas.

Here, we delve deeper into the story of CEO and Founder Michael Londo and Body Balance System, uncovering a tale of resilience, innovation, and a relentless pursuit of enhancing health and wellness. His journey from a personal mission to a leading name in wellness technology showcases Londo’s unwavering commitment to making a difference, setting the stage for an exploration of groundbreaking innovations in red light therapy.

Developing the OvationULT™ Bed

The development of the OvationULT™ bed Londo himself is a story of innovation, meticulous engineering, and a commitment to revolutionizing red light therapy. This journey from conception to realization involved a multifaceted approach, merging state-of-the-art technological advancements with principles centered on the needs and experiences of users. The OvationULT™ bed is a culmination of years of research and development aimed at delivering an unmatched therapeutic experience.

Key to its uniqueness is the bed’s advanced zero-gravity technology, which ensures that users experience maximum comfort while receiving therapy. This feature, coupled with its unparalleled irradiance of 68 milliwatts per centimeter squared, sets the OvationULT™ bed apart from its competitors, whose average irradiance ranges between 2 and 13 milliwatts per centimeter squared. This significant difference in irradiance levels means that the OvationULT™ bed can deliver more — and perhaps, the only — effective and efficient red light therapy.

Moreover, the OvationULT™ bed includes frequency massage capabilities, a feature that further enhances its therapeutic potential by eliminating the need for additional vibrational plate sessions post-treatment. This innovation showcases Londo’s foresight in anticipating and incorporating features that add real value to the user’s experience.

The bed’s design also ensures that the red and infrared light diodes are closer to the body, maximizing the benefits of the therapy. This proximity is crucial as it directly impacts the effectiveness of the treatment. The OvationULT™ bed thus represents a perfect synergy of form and function, providing therapeutic benefits that include restoring mitochondrial health, stimulating collagen production, improving skin healing abilities, and reducing inflammation.

In essence, the OvationULT™ bed’s final form reflects Londo’s dedication to enhancing wellness through technology. Each feature of the bed is a result of careful consideration of both therapeutic efficacy and user experience based on the feedback of his own daughter, solidifying its position as a top-tier product in the red light therapy market.

Achieving FDA Compliance

Achieving FDA compliance was a significant milestone for Londo, marking a pivotal moment in Body Balance System’s timeline. This accomplishment wasn’t without challenges; navigating the complex and rigorous process of meeting FDA standards required a deep understanding of regulatory requirements and a commitment to quality and safety. Londo and his team dedicated themselves to ensuring that their products met these stringent standards, a process that involved extensive testing and quality control measures.

The impact of achieving FDA compliance was profound. It not only opened new markets for Body Balance System’s products, but also significantly enhanced consumer trust and confidence in the brand. By adhering to high standards, Londo demonstrates his commitment to providing safe, effective, and reliable health and wellness solutions.

“This compliance is proof of our dedication to excellence,” Londo shared with us. “Being FDA compliant has played a crucial role in driving our business’ growth, effectively establishing Body Balance System as a trusted name in the health and wellness industry.”

Expanding Horizons: The ApolloARC and ApolloGLOW

Expanding the horizons of red light therapy, Body Balance System under Londo’s leadership introduced ApolloARC and ApolloGLOW. These products, with their unique features and targeted health benefits, cater to specific market segments.

ApolloARC, with its powerful diodes and effective targeting, is designed for body treatments, enhancing muscle gain, strength, and recovery.

ApolloGLOW, focusing on skincare, promotes collagen production and skin rejuvenation.

Londo said, “I envisioned these products to offer comprehensive and targeted solutions for spa and gym owners with smaller facilities. They have been very well-received in the market, and clients tell us their guests love them.”

The Apollo collection serves to further establish Body Balance System’s reputation for innovative and effective wellness solutions.

The Legacy of Michael Londo

Londo’s contributions to the health and wellness industry, particularly through Body Balance System, have set new standards and expectations in red light therapy. His journey from a personal mission to address his daughter’s health needs to revolutionizing wellness technology illustrates his commitment to innovation and empathy.

Londo’s work, especially with the OvationULT™ bed and other products like ApolloARC and ApolloGLOW, has not only enhanced therapeutic practices, but also fostered business growth for his clients. His legacy lies in his ability to combine technological innovation with a deep understanding of wellness needs, making a significant impact in the industry.

About Micheal Londo

Micheal Londo, founder and CEO, started Body Balance System to help his daughter who was born with a rare disorder and he found a need in the health industry. Today the company is proud to present the OvationULT bed as the most effective red-light bed in the industry and the ONLY bed designed for red-light therapy. To learn more, please visit https://bodybalancesystemonline.com

Drive Social Media’s 5 Email Marketing Tips

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Zachary Draeger

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December 22, 2023

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Email remains an incredibly powerful and cost-effective marketing channel that your brand can use to nurture leads, build awareness, and generate revenue. If you know how to use it, that is.

Whether you need to revamp your email marketing campaign or are just looking for a few tricks to add to your digital advertising toolbox, Drive Social Media, a leading marketing agency, offers five tips to help you get more out of marketing emails. When it comes to email marketing, you should:

Integrate Email and Social Media

“Integrating social media into your email marketing strategy isn’t just an option; it’s a necessity in today’s digital landscape,” asserts Stephen Nations, VP of Digital Marketing at Drive Social Media. This integration is key to creating a seamless experience for your audience, where they can engage with your brand across multiple platforms.

The goal is to encourage them to transition from channel to channel with as little friction as possible. If they want to learn more about your brand or products, make it easy for them through integrations with your social platforms. But don’t stop there. Make sure to include integrations with your website, too.

Embed Feature Posts

Taking it a step further, embedding your social media posts in emails bridges the gap between your email content and social media activity. “Showcasing your social media content in emails not only highlights your social presence but also invites your audience to engage with your brand on these platforms,” Nations elaborates.

Think of embedding feature posts as giving your audience a sneak peek into what your social channels have to offer. Telling them that your social channels are great isn’t as impactful as showing them.

Leverage Social Share Icons

To kickstart this integration, including social share icons in your emails is essential. It’s a small step with a significant impact. “These icons are more than just buttons; they are gateways that connect your email content with the vast world of social media,” says a Drive Social Media strategist. Adding social share icons makes it easy for your audience to follow through on their initial feelings of intrigue.

Always Include a CTA

Your emails should not just convey information; they should spur your audience to action. A compelling call to action (CTA) turns passive readers into active participants, driving them toward your other channels. Be direct with your CTA and tell your readers exactly what you want them to do next. But make sure the CTA aligns with the stage of the sales funnel they are in.

Provide Exclusive Offers

Sometimes, your audience needs a little extra incentive to engage with your brand. Enter digital coupons and discount codes. Providing email recipients with an exclusive offer is an excellent way to drive traffic to your site and social media pages.

About Drive Social Media

Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.

MaryRuth’s Monthly Fireside Chats Show Her Genuine Care For Wellness

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Melinda Luce

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December 20, 2023

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In the world of health and wellness, there are those who simply create products, and there are those who embody a genuine commitment to the well-being of others. MaryRuth Ghiyam — the force and co-founder behind supplement brand MaryRuth’s — is undeniably the latter. As a health educator, culinary chef, and nutritional consultant, Ghiyam doesn’t just craft products; she nurtures a community centered around care, honesty, and the betterment of her customers.

We were lucky enough to make it into one of her virtual Fireside Chats, which she holds monthly in two sessions for groups of 1K people each. Hint: If you want to attend, make sure you sign up for her mailing list and get there a few minutes early!

Here, we spill what we learned about Giyam’s true commitment to her customers and authenticity doesn’t even begin to describe how genuine and personable this powerhouse of a leader is.

Key Ingredients

The monthly Fireside Chats hosted by Giyam are not your typical corporate outreach. She is warm, welcoming, and, most importantly, filled with the spirit of giving back. Ghiyam kicked off the session with enthusiasm, a positivity that echoes her genuine appreciation for the support her brand receives.

As people filtered into the virtual session, she asked the group what we were cooking for the holiday season. Countless people started passionately typing away in the chat with recipes, and Giyam read as many messages out loud as she could, commenting little anecdotes happily as she went.

In such a simple opener, MaryRuth had somehow both fabulously and (seemingly) effortlessly, made everyone feel seen. Next, Ghiyam said, “So first what we always like to do is present you with the gifts for the month! It’s a way for us to show appreciation for supporting our brand.”

In the first few minutes alone, we learned that the key ingredients in Giyam’s ‘special sauce’ are clearly passion, care, and consideration for everyone around her.

Honest-to-Goodness Generosity

Not once did we feel that the MaryRuth’s Fireside Chat was more marketing than knowledge-sharing. It was a true community gathering!

Giyam created an intimate space where people could ask questions, learn from her expertise, and receive exclusive products as a token of her gratitude. Ghiyam recognized many people, regular attendees, in the session and called them out by name, and asked real questions about their lives..

The group that gathers in these virtual spaces is not a customer base; it’s a real community. How often can you say that about a brand that chain grocery stores carry?

Giyam’s commitment to her customers goes beyond promoting her products. In fact, her products were barely in the spotlight, only sprinkled in as a tool for demonstration, if necessary, to share her wisdom, creativity, or answer a thoughtful question from the audience about wellness.

’Tis The Season for Giving

Giyam uses these sessions as a platform to share valuable advice, regardless of whether it directly benefits her brand or not. The generosity of spirit is evident when she unveiled not three but four gifts for the holiday season, showcasing her sterling desire to give back to the community that supports her.

During the chat, Giyam showed that she is not just a company founder but a mentor, sharing insights that extend far beyond the realm of supplements. She gifted attendees her book Liquids to Lunch: 12 Small Habits That Will Change Your Life for Good, an offering transcending the boundaries of marketing promotion. True to her core values, she suggested sharing her book with others or wrapping it up as a gift, emphasizing the importance of spreading knowledge about health and wellness.

One of the standout moments in the session was when Giyam delved into a topic from Liquids to Lunch that is clearly close to her heart — the art of health for busy people. This stood out for two reasons.

Firstly, she gave credit it’s due, singing the praises of MaryRuth’s graphic designer and Creative Director, Crystal, emphasizing Crystal’s hard work on the illustration that outlines the 12 habits in the book.

Secondly, the information she shared in relation to said illustration was not fluff! It was the real deal. We logged off with real world actions we could take later that same day:

According to Giyam, there are 12 actions that are not just beneficial but accessible to everyone, emphasizing stress reduction, positive thinking, and the universal force of goodness. One of those actions is to get enough sunlight, especially in the winter months. Ghiyam highlighted the importance of going outside with no sunglasses for at least 15 minutes every day to boost our vitamin D levels.

This non-self-promotional advice was a testament to her belief that everyone deserves access to the tools for a healthier life. This speaks volumes about her commitment to the health of those around her. It’s advice that doesn’t directly boost her brand but radiates with enthusiasm and a palpable desire to see others thrive — a token of her personal brand for certain.

In the realm of wellness, MaryRuth Ghiyam isn’t just a business owner; she’s a beacon of care and authenticity. The monthly Fireside Chat we were lucky enough to attend was not a marketing event; it was a journey into the heart of a community where well-being takes center stage, and Giyam leads with grace, wisdom, and a genuine passion for the health of others.

We highly recommend grabbing a seat on the next digital Fireside Chat with MaryRuth Ghiyam! To stay in the loop, visit https://www.maryruthorganics.com/ and sign up for her email list.

About MaryRuth’s

MaryRuth’s — founded by health educator, culinary chef, and nutritional consultant MaryRuth Ghiyam — only crafts products she and her family would personally take, ensuring the utmost care and quality. MaryRuth’s product line of delicious vitamins and supplements for all life stages is available at Whole Foods Market, Amazon, Walmart, Target, Vitamin Shoppe, Kroger, H-E-B, and more. Take control of your health and move forward every day here: www.maryruthorganics.com

The Art Factory Studios Crafts Unforgettable Creative and Wedding Masterpieces in a Historic Canvas

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Monica Abbott

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November 12, 2023

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From Steven Spielberg to Bustling Brides and Creatives, Paterson NJ’s, The Art Factory Studios offers a Canvass to All

Unleash the magic of your special day at Art Factory Studios, where creativity knows no bounds. This 5 acre, 180-year-old, historic factory loft campus just 12 miles from NYC is a hand-crafted venue that transcends the ordinary, empowering couples to curate bespoke weddings with a dedicated creative team. Amidst a sea of uniform celebrations, Art Factory Studios shines as the beacon of authenticity and boundless imagination.

Unveiling the Unbelievable: 24 Hours of Unmatched Splendor
Donata and David Garsia, the owners of the Art Factory, have created a space that allows brides to step into a world where their wedding venue is theirs for a full day, with no hidden costs or time constraints. Art Factory Studios redefines affordability and access, not only in New Jersey but globally, offering an all-inclusive experience that exceeds expectations.

Innovation Defined in Creative Events and Weddings
Embedded in a love of art and artistry, Donata and David created this groundbreaking concept of using space as art and art as space, the Art Factory aims to invoke creativity, autonomy and a communal environment. This is precisely the reason why Steven Spielberg, chose the Art Factory as a space for his reboot of the cinematic film, West Side Story. “A true cinematic tapestry” has been used to describe the Art Factory Studios as a living testament to history, with raw, unpolished corners that exude the charm of a bygone era. Customers become “members” of the Art Factory family and Donata and David encourage their members to embrace the allure of a cinematic backdrop as they weave their narratives within the storied walls, celebrating the beauty of a time-honored legacy.

Employing dozens from all over the State of New Jersey, The Art Factory Studios is centered in community elevation and development. Incubating dozens of small businesses and creating a space to sustain, support and grow entrepreneurs is at the core of what powers the Art Factory to ensure remarkable events and weddings.

The Art Factory Of Paterson New Jersey is a Success and Open for Business!
The verdict is in from all over about the impact and beauty of Art Factory Studios from community members, Iconic Hollywood Directors, entertainers and Brides:

October 18^th , 2023 “Amazing experience from start to finish. Was greeted by Dave the second we stepped foot in the Art factory at 8:30am who helped us bring EVERYTHING to our room to get ready. Our rooms were fully decorated and set up with Donatas help by literally 10am. Everything was taken care of for us to enjoy our day.” – Kelsey Debrock

November 5^th, 2023 “The Art Factory is without a doubt an elite establishment. Your selflessness and dedication to our city make you a true rockstar, Dave. And let’s not forget your lovely wife, who also plays a significant role in your contributions. Thank you again for everything you do for our city – you both are truly appreciated and loved by all of us.” – Riff Best

November 6^th , 2023 “Hi Dave, thank you to you, Donata, Sharonda, and your team for an absolutely amazing wedding! Brandon and I had such a great day, all thanks to you and your team making the event beautiful and seamless for us. And our guests absolutely loved the space and flow of the evening! We’re so grateful to you all!” – Katie Bonner & Brandon Christophe.

Join us at Art Factory Studios, where we transform dreams into timeless masterpieces, and where your extraordinary love story finds its perfect stage.

Register for a tour and Expo HERE

Maximizing Holiday Income with Short-Term Rentals: Tips from Avery Carl, CEO of The Short-Term Shop

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Derek Ford

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October 16, 2023

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As Halloween decor gives way to winter holiday fare, with spider webs replaced by twinkling lights and pumpkins by snowmen, that’s a clear indicator for savvy investors that the holiday short-term rental boom is approaching.

We sat down with Avery Carl, CEO of The Short Term Shop and one of the most eminent figures in the short-term rental industry, to discuss seasonal market fluctuations and ways in which investors can take advantage of the ebbs and flows of supply to maximize revenue.

Named in Wall Street Journal’s top ten real estate agents this year, Carl began her investment journey with a single vacation property in 2015. In less than a decade, she has grown her portfolio to over 250 properties and overseen the sale of more than $2.5 billion worth of short-term and vacation rentals. From this extensive experience, Carl has distilled three key principles for boosting revenue during the holiday season:

1 – Modify Your Pricing To Account For Seasonal Fluctuations

With short-term rentals, you simply can’t rely on the model of setting the price yearly and forgetting about it like you can with long-term rentals. As Carl explained, “Short-term rentals are a lot more hands-on. Pricing-wise, you should have different rates for weekends versus weekdays and low and high seasons.”

The average American takes about 10 to 14 vacation days per year, and these tend to aggregate around major holidays like Thanksgiving, the 4th of July, and Christmas. According to Carl, investors need to discern how these major holidays affect their own markets.

“Pay close attention to the holidays that directly correlate to shrinking supply in your area, because they’re going to be different depending on the market,” said Carl, “If you’re in a winter holiday destination, your biggest boom might happen in December and January, whereas if you’re at a beach destination, it might happen in the middle of summer.”

Adequately pricing properties is not an exact science but a well-informed approximation. That’s why Carl suggests frequently visiting the same booking platforms that potential renters use and evaluating how your property measures up against others, using a process that Carl coined called “The Enemy Method.”

“Market conditions not only change with the seasons but also fluctuate due to other economic factors,” said Carl, “One month, you might be facing a high-supply market due to several new rental properties hitting the market. Or there might be a squeeze in the supply due to a big upcoming festival or conference. But you might not know about either situation unless you’re routinely using The Enemy Method to check how you stack up against other properties.”

As Carl explained, the good news is that there are now many dynamic pricing tools on the market, such as Price Labs, that can optimize pricing based on countless data points in mere seconds, so engaging in variable pricing has never been easier.

2 – Increase Holiday Bookings by Adding Amenities And Personal Touches

Everyone has a story of staying at an amazing vacation rental where the host went above and beyond to make guests feel welcome, whether it was by leaving behind a small gift, like a gift basket, or making sure that the home was not only immaculate but also cozy and equipped with all the comforts that made it feel like a home away from home.

“Short-term investors sometimes make the mistake of pricing their property based almost exclusively on amenities and number of bedrooms. But decor and ambiance should also be taken into account,” Carl emphasized, “It’s very important, especially during the holidays, to make guests feel like they’re in a space where they can celebrate a special occasion.”

According to Carl, even simple gestures, such as providing guests with a cookie or hot chocolate bar for a special evening or arranging subtle winter holiday decorations, can create a positive ripple effect. Because happy guests often leave glowing reviews, which, in turn, enhances your property’s visibility in booking platform search engines.

3 – To Score a Winning Match, Give Your Rental Brand a Makeover

Short-term rental investors can elevate their property’s perceived value by charging a bit more, as guests often associate higher prices with a premium experience, but the experience will have to back that up, and it will need to be reflected in the listing photos.

Per Carl, to position your rental as a luxurious option compared to others in your area, ensure that your property has high quality professional photos. DIY cell phone photos do not exude a professional appearance.

“New short-term investors can sometimes undervalue the importance of great photos, but these can make all the difference,” said Carl, “I once had an investor who suddenly stopped getting bookings. As we came to find out, what had changed was that the first photo shown on her listing had been accidentally replaced by a picture of the beach instead of her property. That first image mattered enough to cause a sudden drop in bookings, because it didn’t give any sort of representation of the property itself, and potential guests were just scrolling past the listing..”

According to Carl, presentation and style is increasingly more important the higher up you go in price, but it’s not just about appearances. Professionalism also applies to your communication. Being friendly and responsive in your interactions, both before and after booking, makes guests feel well cared for. The higher the level of service you provide, the more you can justify charging a premium.

About Avery Carl

Avery Carl, Founder of The Short Term Shop brokered by EXP, was named one of Newsweek’s Top 500 agents in 2020, Wall Street Journal’s Top 100 in 2021, Top 50 in 2022, and Top 10 in 2023, as well as the New York Times Top 100 in 2022. She and her team focus exclusively on vacation rental and short-term rental clients, having closed well over $2.5B in sales. To join over 5,000 happy Short Term Shop investors, please visit https://theshorttermshop.com/

Chronicle Home: Crafting Furniture That Draws Families Closer During the Holidays

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Monica Abbott

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October 12, 2023

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Holidays often evoke memories tied to particular places, perhaps a childhood home, a beachfront retreat, or a snug woodland cabin. However, timeless furniture, such as a cherished grandparent’s rocking chair or a treasured old armoire, can equally bear the weight of memories and a profound sense of home.

We sat down with renowned furniture designer Taylor Ross, CEO and Founder of Chronicle Home, to discuss how his yearning to make furniture that plays a pivotal role in the lives of others, especially during special holiday gatherings, continues to inspire his whole catalog.

Crafting Furniture Meant to Carry a Rich Family History

Chronicle Home is dedicated to offering timeless furniture pieces that become the story that tells a family’s history. Ross eloquently expressed this sentiment, “A great piece of furniture is like a book, passed on from one generation to the next, as it holds countless memories. That’s precisely what we create: Exquisite bathtubs, sinks, and fine furniture made to last and chronicle the passage of time.”

At the heart of Chronicle Home’s philosophy lies a profound dedication to infusing every furniture piece with love and care. 21 years ago, Ross embarked on his journey into furniture craftsmanship by creating his very first piece: A wooden bathtub. This bathtub’s remarkable design earned it the prestigious Donald W. Reynolds Governor’s Cup. What’s even more remarkable is that this tub still resides in Ross’ former home today.

It has served as a faithful companion, bearing witness to the bathing of four of his six children and enduring years of use, yet remaining in impeccable condition. Ross and his family hope to share that enduring legacy of their furniture with others.

“I have no doubt I’ll be passing bathtubs on to my children after I die,” said Ross. “That’s the beauty of furniture that’s useful and beautiful. When these two combine, the resulting piece can become a part of your legacy, a small treasure you leave behind for future generations.”

A Family-Run Company Steeped in Old Traditions

At the core of Chronicle Home is a profound commitment to family values and the celebration of each individual’s unique gifts, creating a warm, close-knit operation. Cheyne Ross, Ross’ son, has made notable contributions to the company as a designer and prototype builder. Cheyne’s design prowess shines in the creation of the Cone Fireplace, a standout piece featured prominently in the company’s catalog.

Ross proudly notes, “Cheyne also played a pivotal role in the development of the Makhabat Table, drawing inspiration from the skylines of Kathmandu and Ulaanbaatar, where he spent significant time. His design ethos reflects a rich blend of resourcefulness and innovation, and we take great pride in his role as both our son and an indispensable member of the Chronicle Home team.”

What further sets Chronicle Home apart is its remarkable ability to collaborate with renowned artisans from around the world, curating a collection of exceptional items for its cosmopolitan clientele. A standout example includes the antique Kazakh wall hangings showcased in Chronicle Home’s extensive catalog.

“These are authentic hand-sewn tapestries dating back a century, each woven with the stories of families on the Mongolian and Siberian steppe,” Ross explained. “As nomadic communities journey with their herds of yak, camel, goat, sheep, cattle, and horse, these hangings journey with them, adorning the walls of their yurts, preserving the essence and spirit of nomadic life.”

These same artisan families are now actively developing Chronicle Home furniture in the Mongolian market. For example, the Triune chair uses square bar stock which is extremely heavy and lends quality. It can’t be found yet in predictable qualities in Mongolia.

Ross commented, “As we sought sustainability and local solutions, we were browsing the markets one day. We found this one quality pipe was always available. Soon it was clear why — it was radiator pipe. The locals knew we could always get it, since warmth is essential in the -50 degree winters. We laughed and redesigned the whole chair around the round radiator pipe. They are stunning.”

These Kazakh and Mongolian families Ross walks the streets with are the same nomads whose families embroidered the wall hangings in the 1920s.

Building Furniture That Transcends Time And Space

As Ross shared, his family’s journey has taken them to various corners of the globe, from Arkansas to Russia, Mongolia, and most recently Turkey. Reflecting on this diverse journey, Ross remarked, “Defining home has been a unique challenge for us. For our family, the idea of ‘home’ transcends borders. It’s the essence we carry with us everywhere we go, along with our cherished belongings.”

Likewise, Ross expressed his hope that Chronicle Home’s furniture becomes an enduring companion for people, regardless of where their paths lead.

He mused, “Even when moving often, I’ve looked down periodically and realized some piece of our life has seemingly ‘stuck’ with us across continents. If someone can look at one piece of our furniture and say, ‘But this has always been with me,’ viewing it as an enduring part of their history, we will have succeeded in some way.”

Moreover, a spirit of generosity underpins Chronicle Home’s mission. Right from the outset, Ross made the compassionate decision to turn the company into a benefit partnership, with profits dedicated to noble causes. This commitment to giving back is part of the company’s ethos.

As the holiday season approaches, Chronicle Home offers a unique perspective on gift-giving. Their furniture is not merely a present. It’s an investment. “The holidays are a time when we exchange more than gifts; we exchange love, memories, and stories,” said Ross, “Chronicle Home’s furniture is designed to be a part of those stories.”

About Taylor Ross

With 4 shops on 4 continents, Founder of Chronicle Home, Taylor Ross, is the furniture designer with capabilities to provide the bridge between elite interior designers and craft artisans at volume. Ross’ claim to fame are his wooden bathtubs and sinks; his pieces have been featured by ICFF Miami, ICFF NYC, Wall Street Journal, KBB, and At Home Arkansas. For more information and to get help with a project, please visit https://thechroniclehome.com/contact

Lattice Labs Unveils Game-Changing Luxury Retail Digital Ecosystem

By

Zachary Draeger

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September 25, 2023

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In an era where blockchain technology is revolutionizing industries, Lattice Labs has once again seized the spotlight. CEO Bijan Burnard and COO Yoshitaka Sakurada have proudly announced a groundbreaking achievement—the completion of the first comprehensive proof of concept for a full-fledged luxury retail digital ecosystem platform. This innovative endeavor promises to redefine the relationship between luxury brands and their customers, offering an immersive and gamified experience like no other.

A Visionary Leap in Luxury Retail

Lattice Labs, known as a trailblazer in blockchain development, has taken a monumental leap forward with this accomplishment. The digital ecosystem they’ve crafted is poised to redefine luxury retail engagement, bridging the gap between the virtual and physical worlds of high-end brands.

Gamified User Experience Points

Central to this innovative platform is the concept of gamified user experience points. Users are rewarded as they engage with the platform, creating a dynamic and interactive relationship with the brands they love. This approach encourages continuous participation and fosters a deeper connection between consumers and luxury labels.

Collectible Luxury Tokens

One of the most exciting aspects of Lattice Labs’ digital ecosystem is the introduction of luxury tokenized products. These digital tokens represent a diverse array of products from different collections. Users have the opportunity to collect these tokens, creating a virtual portfolio of coveted luxury items. This novel approach not only enhances user engagement but also opens up new avenues for interaction and brand loyalty.

Interactive Journey Seeking

The platform also offers an exciting feature: interactive journey seeking. Users can embark on quests, discover new products, and immerse themselves in the captivating narratives woven around luxury brands. This immersive storytelling strategy aims to transport users into the heart of the brand experience, making luxury retail more than just a transaction—it’s now an adventure.

Fulfilling Passionate Journeys

Lattice Labs is deeply committed to fulfilling users’ passionate journeys within the realm of luxury brands. Through this platform, users can explore, engage, and create experiences that resonate with their unique desires and preferences. It’s an opportunity to bring dreams and passions to life in the world of luxury.

Presenting to Industry Titans

The Head of Luxury Retail Relationships at Lattice Labs, Alina Burnard, will be the bearer of this extraordinary proof of concept. During the fall and winter season of 2023, she will present the platform to some of the most influential names in the luxury industry. The Richemont Group, LVMH, Estée Lauder Companies, Kering Group, and Luxottica Group will all have the privilege of witnessing this groundbreaking innovation firsthand.

This presentation is poised to be a pivotal moment in the marriage of luxury retail and blockchain technology. The industry titans in attendance will undoubtedly recognize the potential of Lattice Labs’ digital ecosystem to redefine the luxury retail landscape. With its gamified experience, collectible luxury tokens, and immersive journey-seeking capabilities, this platform promises to set a new standard for the luxury retail experience.

In conclusion, Lattice Labs’ completion of the first complete proof of concept for a luxury retail digital ecosystem is a testament to innovation in the blockchain era. As Alina Burnard prepares to showcase this groundbreaking platform, we anticipate that it will herald a new era where luxury brands and technology converge, offering customers unprecedented experiences and connections with the world of high-end retail. The fall and winter season of 2023 will undoubtedly mark a transformative moment in the luxury retail sector, and Lattice Labs stands at the forefront of this exciting journey.

“Pro-Skater to Entrepreneur,” AJ Osborne’s Riveting Podcast Episode on How to Build Wealth in Today’s Economy

By

Melinda Luce

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September 8, 2023

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AJ Osborne, the visionary behind Cedar Creek Capital, recently launched the podcast “Saving Capitalism.” In the episode “Pro Skater to Entrepreneur,“ Osborne discusses how to become an entrepreneur and succeed in today’s economic climate with former pro-skater turned entrepreneur, Mikey Taylor.

In this podcast conversation, Osborne began by addressing the biggest barriers to becoming an entrepreneur and concluded by focusing on how to find real-estate opportunities in today’s inflationary market.

Find Your Mentor

For both Osborne and Taylor, one of the key milestones in their respective journeys was to find mentors that could break down complicated concepts into simple takeaways. As they elaborated, find the person that can explain novel ideas “as if talking to a child,” because that person will demystify their approach, and make you realize that success in a given field is not as complicated as others would have you believe. In other words, learn in real-time from your mentor, then you can branch out on your own.

Simplify Your Message

Finding a way to articulate your message in a clear, concise way is also a skill that will serve you once you become an entrepreneur. This episode delved into a real world example from the 2016 presidential election: On the messaging side, there was a wide gap in the level in which the two candidates spoke. Donald Trump spoke at a first-grade level. Hillary Clinton spoke at a sixth-grade level. According to experts, speaking at a sixth-grade level was too advanced to reach the widest audience, which tends to be more persuaded by second-grade level messaging.

“Most people are hungry for that kind of simplicity,” said Osborne. “That’s the reason people listen to this podcast. They’re trying to understand how the world works, how it affects them, and how they can perform better in it.”

Learn From Challenging Market Conditions

One of the trickiest parts of becoming an entrepreneur is having to learn “in real time” from your mistakes. But diving into the deep end of the pool, especially during challenging market conditions, gave Osborne and Taylor the best training ground for success. From 2008 to 2013, both of them learned from the Recession and its aftermath. As Osborne explains, “I love being asked, ‘How did you learn about macroeconomics?’ My response is always, ‘I was consulting with 300 companies that were failing during the financial crisis, and I spent years trying to figure out why.’”

As he went on to elaborate, “Wisdom comes from stepping out of the day-to-day micro adjustments you have to make as an entrepreneur and seeing the larger play at work. What really moves the needle on investments is a combination of micro-actions and larger time frames.”

In sum, Osborne advises to not be so focused on your own asset class or product category, but to also take into account the larger macroeconomic conditions.

Thinking Differently is an Advantage

Osborne and Taylor had to overcome feeling like outsiders to succeed in their respective fields. Eventually, they both discovered that their uniqueness actually afforded them a huge advantage. Osborne related the story of how he had to overcome ADHD and dyslexia.

After graduating from high school, he wanted to become a professional skier. “I had this narrative in my head of, ‘Oh, I’m dumb, so this is all I can do,’” Osborne said.

But he was able to overcome that narrative when he enrolled in college and eventually discovered that he could not only survive but thrive in intellectual circles. That’s why Osborne encourages everyone to become financially literate. He explained, “From an early age you’re taught, ‘Don’t talk about money. Don’t ask how much people make.’ And all of a sudden, you’re thrown into a world of money. It’s a shock to the system. But frankly, the tail is wagging the dog, meaning the economy is actually driving everything, from social issues to politics. It’s this massive all-encompassing thing that everyone doesn’t know how to talk about, and I think that’s very dangerous.”

That’s one of the reasons Osborne launched his podcast “Saving Capitalism,” to educate the public on economic issues.

How To Take Advantage of Current Market Conditions

Osborne addressed the current state of the economy, which he predicts will likely continue going through an inflationary period. He and Taylor also agree that heavy regulation has disproportionately hindered small businesses, allowing larger films to swallow them, and that, in turn, has created more monopolies.

But there are still opportunities to thrive in this challenging market. For one, the barrier to privileged information has begun to break down thanks to outlets like YouTube and TikTok, allowing leaders in their respective fields to educate swaths of people that previously didn’t have access to expert advice.

Specific to real estate, Osborne recommends entering markets where there is high demand but low supply, and a high barrier of entry for contractors or landlords. It means not chasing the “hot market,” but going after those that are not becoming saturated with new builds.

“The future holds challenges and opportunities alike,” Osborne reflected. “Embracing change and staying informed are integral elements for ensuring success and resilience in the ever-evolving real estate market.”

About AJ Osborne

AJ Osborne is the CEO of Cedar Creek Capital and has an impressive 20 years of experience as a self-storage owner, operator, and developer. He is a founder and board member of the largest self-storage co-op, Storelocal, as well as Tenant Inc — a saas company supporting self-storage facility management. AJ has also written the No. 1 bestselling book on self-storage investing and hosts the top rated and listened to self-storage podcast, Self Storage Income. Accredited investors can find more information here: cedar.cc

The Power of Questioning: How Gene Slade Helps Others Unleash Their Sales Potential

By

Melinda Luce

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September 1, 2023

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Gene Ninja — Gene Slade, CEO of Lead Ninja System

Gene Slade, CEO of Lead Ninja System, has helped thousands of sales reps shatter their limitations to achieve record profits. Slade coaches for success by asking strategic questions to guide those he mentors in the right direction, a beautiful departure from typical methods.

What makes Slade particularly qualified to coach professionals in the HVAC, electrical, and plumbing trades is that as an HVAC professional himself, he went from overworked, underpaid, and with an unsatisfied family, to wealthy, empowered, and the world’s #1 dad — using his own methods.

Slade’s unique approach is clearly working, as he has helped many of his master class participants double their revenue by more than seven figures. We sat down with him to discuss this and other strategies for getting sales reps to improve the way they interphase with clients, and as a consequence, maximize their lead-to-close ratio.

To Keep Clients Engaged, Ask Questions

What sets Slade’s approach apart is that he actively engages his students in the learning process, nudging them to become active players as opposed to passive listeners. He prefers to ask strategic questions than to offer solutions so that participants can arrive at the right answers on their own.

“When I ask them questions, they’re becoming enlightened as opposed to being preached at,” said Slade. “On the first day of my Lead Ninja Mastermind course, I probably ask them over 500 questions. So, my method of teaching is constantly provoking their thoughts, which leads them down the path that I want them to go.”

According to Slade, this is also the approach he takes with clients, to actively engage them with strategically-placed questions, which prevent their minds from wandering.

“When I ask questions, they can’t tune me out. I’m controlling what they think about,” said Slade. “So that is how I teach. I teach my students the same way they should be selling to their clients.”

Sharpen Your Critical Thinking Skills

Slade’s approach to coaching for success also revolves around sharpening the problem-solving skills of those he mentors.

“They need to be ready to quickly think on their feet when a client offers up an objection, and create a need out of thin air,” said Slade. “But that takes practice. That’s what we help them to fine-tune.”

Slade takes every opportunity to improve the critical thinking skills of his program’s participants. For example, he gave away tickets to his last in-person conference to the two sales reps who best answered a client objection in a hypothetical scenario. This generosity of spirit is also emblematic of his core principles.

The More You Give, The More That You Get Back

Both in life and sales, one of Slade’s primary motivators is the idea that the more you give, the more you get back. As Slade related, he was able to grow his HVAC company into a leading provider in the region by giving away $250 tune-ups for free, which he would mention on the radio during a talk show he was hosting at the time.

“We were wildly successful,” said Slade. “Give, give, give, and eventually they’ll come and ask for more. That’s the kind of 30,000-foot view you need to have.”

Along those lines, Slade’s favorite quote is a variation on what Zig Ziglar used to say: “You can have everything in life you’ve ever wanted if you just help enough other people get what they want.”

To Gain Clients’ Trust: Sell What You Know

Slade’s journey, from a technical apprentice working HVAC jobs at the age of 11 to the owner of a powerhouse generating millions in revenue, is emblematic of the principle of ‘sell what you know.’ In other words, this is the notion that, to address your clients’ pain points, you need to understand how to best resolve them.

Slade spent his formative years in the 1990s navigating the ups and downs of helping in his father’s HVAC company. Thereafter, he segued to learning about construction, and over the next twenty years, grew to master the art of gaining his clients’ trust and satisfaction.

But, Slade also believes he could have circumvented some hard lessons if he had worked with a great mentor earlier in his career. As Slade elaborated, “Listen to other people. Successful people tell you how to get there. Most people are too afraid to approach them. But it’s so rewarding if you do.”

Those seeking mentorship in the world of sales should consider joining Slade’s bi-weekly live coaching sessions on Tuesdays and Thursdays at 9 AM EST. Tailored to individual needs, participants receive real-time guidance from Slade, allowing them to overcome challenges and celebrate victories in a group setting. The company also hosts quarterly conferences for those wishing to participate in person. The next conference is taking place at the end of October in Orlando, Florida.

About Gene Slade

Gene Slade, CEO of Lead Ninja System, is a pioneering force in the realm of sales training and business development. With a steadfast commitment to empowering professionals in the HVAC, plumbing, and electrical trades, Gene offers transformative coaching experiences that revolutionize the way business owners approach sales and growth through personalized guidance, community support, and access to exclusive resources. For more information, please visit https://leadninjasystem.com/

Pastor Dino Rizzo Offers Strategies for Successful Church Planting

By

Monica Abbott

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July 13, 2023

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As the executive director of ARC (Association of Related Churches), Dino Rizzo has played an intricate role in helping to launch new churches across the world. Along with his team of dedicated men and women in ministry, the organization he leads works to see a thriving church in every community so that more people can hear the message of Jesus.

Dino Rizzo knows that planting a new church can be challenging. There are many steps that need to be accomplished, and the process doesn’t always progress in a straight line. There are plenty of bumps in the road that church planters are likely to come across as well.

While each separate church plant is unique in its own way, there are some general strategies to follow for a successful launch.

Don’t Do It Alone

One of the main tenets of ARC (Association of Related Churches) is to not do ministry alone. That’s more than just a saying, though; it’s practical advice. Dino Rizzo explains that we’re all better together. When you’re planting a church, you need to rely on your family. You need to rely on your friends. And you need to rely on a tight-knit community of people who are dedicated to the cause as much as you are.

There is plenty of strength in relationships. When you’re having tough days on your route to planting a church, it helps to be able to lean on someone you love and trust. By working with ARC, church planters can rely on the solid network of like-minded and experienced people in ministry from around the country.

Learn from Others

No matter what you’re doing in life, it’s good to learn from others who have charted a similar path before you. Dino Rizzo says this is one of the biggest benefits of working with ARC Churches.

All new church planters are connected with coaches who have gone through the ARC church planting process in the past and can share the knowledge and wisdom they gained through their experience.

Being able to get feedback as you build your plan and start to plant your church will prove to be invaluable on your journey. It will help you be fully prepared for what’s ahead of you.

Be Well-Funded

Churches aren’t focused on money, of course, but it certainly does take money to launch a new church. That’s why Dino Rizzo says it’s important that anyone in ministry who wants to start a church needs to ensure that they are well-funded.

In many ways, you can look at this aspect of church planting from an entrepreneurial perspective. Many small businesses fail not long after they launch because they don’t have enough capital.

Without the necessary money to pay for expenses, new church communities can fail, too.

Fundraising is a big part of any church community, but it’s especially important for new church communities. That’s why Dino Rizzo says the Association of Related Churches provides matching funds for new church planters, up to $50,000 in financial support.

All of that money can be reinvested into the church community to ensure the new church planting is successful.

About Dino Rizzo

Dino Rizzo, a 35-year ministry veteran, co-founded Healing Place Church with his wife, DeLynn, where he served as senior pastor for two decades. Through his passion for inspiring believers to serve their communities, Dino Rizzo founded Servolution and authored “Serve Your City.” As Executive Director of ARC (Association of Related Churches), Rizzo oversees the planting of over 1,000 churches worldwide and is on the Senior Leadership Team at Church of the Highlands.

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