In the world of health and wellness, there are those who simply create products, and there are those who embody a genuine commitment to the well-being of others. MaryRuth Ghiyam — the force and co-founder behind supplement brand MaryRuth’s — is undeniably the latter. As a health educator, culinary chef, and nutritional consultant, Ghiyam doesn’t just craft products; she nurtures a community centered around care, honesty, and the betterment of her customers.
We were lucky enough to make it into one of her virtual Fireside Chats, which she holds monthly in two sessions for groups of 1K people each. Hint: If you want to attend, make sure you sign up for her mailing list and get there a few minutes early!
Here, we spill what we learned about Giyam’s true commitment to her customers and authenticity doesn’t even begin to describe how genuine and personable this powerhouse of a leader is.
Key Ingredients
The monthly Fireside Chats hosted by Giyam are not your typical corporate outreach. She is warm, welcoming, and, most importantly, filled with the spirit of giving back. Ghiyam kicked off the session with enthusiasm, a positivity that echoes her genuine appreciation for the support her brand receives.
As people filtered into the virtual session, she asked the group what we were cooking for the holiday season. Countless people started passionately typing away in the chat with recipes, and Giyam read as many messages out loud as she could, commenting little anecdotes happily as she went.
In such a simple opener, MaryRuth had somehow both fabulously and (seemingly) effortlessly, made everyone feel seen. Next, Ghiyam said, “So first what we always like to do is present you with the gifts for the month! It’s a way for us to show appreciation for supporting our brand.”
In the first few minutes alone, we learned that the key ingredients in Giyam’s ‘special sauce’ are clearly passion, care, and consideration for everyone around her.
Honest-to-Goodness Generosity
Not once did we feel that the MaryRuth’s Fireside Chat was more marketing than knowledge-sharing. It was a true community gathering!
Giyam created an intimate space where people could ask questions, learn from her expertise, and receive exclusive products as a token of her gratitude. Ghiyam recognized many people, regular attendees, in the session and called them out by name, and asked real questions about their lives..
The group that gathers in these virtual spaces is not a customer base; it’s a real community. How often can you say that about a brand that chain grocery stores carry?
Giyam’s commitment to her customers goes beyond promoting her products. In fact, her products were barely in the spotlight, only sprinkled in as a tool for demonstration, if necessary, to share her wisdom, creativity, or answer a thoughtful question from the audience about wellness.
’Tis The Season for Giving
Giyam uses these sessions as a platform to share valuable advice, regardless of whether it directly benefits her brand or not. The generosity of spirit is evident when she unveiled not three but four gifts for the holiday season, showcasing her sterling desire to give back to the community that supports her.
During the chat, Giyam showed that she is not just a company founder but a mentor, sharing insights that extend far beyond the realm of supplements. She gifted attendees her book Liquids to Lunch: 12 Small Habits That Will Change Your Life for Good, an offering transcending the boundaries of marketing promotion. True to her core values, she suggested sharing her book with others or wrapping it up as a gift, emphasizing the importance of spreading knowledge about health and wellness.
One of the standout moments in the session was when Giyam delved into a topic from Liquids to Lunch that is clearly close to her heart — the art of health for busy people. This stood out for two reasons.
Firstly, she gave credit it’s due, singing the praises of MaryRuth’s graphic designer and Creative Director, Crystal, emphasizing Crystal’s hard work on the illustration that outlines the 12 habits in the book.
Secondly, the information she shared in relation to said illustration was not fluff! It was the real deal. We logged off with real world actions we could take later that same day:
According to Giyam, there are 12 actions that are not just beneficial but accessible to everyone, emphasizing stress reduction, positive thinking, and the universal force of goodness. One of those actions is to get enough sunlight, especially in the winter months. Ghiyam highlighted the importance of going outside with no sunglasses for at least 15 minutes every day to boost our vitamin D levels.
This non-self-promotional advice was a testament to her belief that everyone deserves access to the tools for a healthier life. This speaks volumes about her commitment to the health of those around her. It’s advice that doesn’t directly boost her brand but radiates with enthusiasm and a palpable desire to see others thrive — a token of her personal brand for certain.
In the realm of wellness, MaryRuth Ghiyam isn’t just a business owner; she’s a beacon of care and authenticity. The monthly Fireside Chat we were lucky enough to attend was not a marketing event; it was a journey into the heart of a community where well-being takes center stage, and Giyam leads with grace, wisdom, and a genuine passion for the health of others.
We highly recommend grabbing a seat on the next digital Fireside Chat with MaryRuth Ghiyam! To stay in the loop, visit https://www.maryruthorganics.com/ and sign up for her email list.
About MaryRuth’s
MaryRuth’s — founded by health educator, culinary chef, and nutritional consultant MaryRuth Ghiyam — only crafts products she and her family would personally take, ensuring the utmost care and quality. MaryRuth’s product line of delicious vitamins and supplements for all life stages is available at Whole Foods Market, Amazon, Walmart, Target, Vitamin Shoppe, Kroger, H-E-B, and more. Take control of your health and move forward every day here: www.maryruthorganics.com
