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    How TikTok Changed The Face of Social Media

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    How TikTok Changed The Face of Social Media

    If you are into the world of social media, then you probably have heard of TikTok before, even if you aren’t, you’ve still probably heard of this platform. It is said to be the next greatest thing in the world of social media and young and old alike are using this platform with their friends, to follow influencers on and spend their days watching videos.

    Since gaining a significant amount of traction, TikTok has been in the news a lot, for both good and bad reasons. This social media platform was developed by a Chinese company called ByteDance and they launched the app a few years ago, in 2017. It was marketed to places outside of China and the app is available in both iOS and Android.

    The age group that uses TikTok the most in, unsurprisingly, the 18-24 group, and as the age groups get older there are less and less people that use it. TikTok, like a number of other social media platforms was built for the younger generation. In total there are about 500 million active TikTok users in the world. The thing to watch though is the new users, and in Q1 of 2019 there was over 13 million new US users that joined TikTok.

    Just How Good Is TikTok?

    The name of the app was changed to TikTok when the developers wanted to launch the product internationally. TikTok purchased another app in late 2017, called Musical.ly and transferred all the users from this app to TikTok, which gave the TikTok a pretty substantial injection of audience numbers.

    It took only around one year for TikTok to reach 600 million downloads across the world, making it the fourth most downloaded app. All this attention and downloading of the app allowed for the revenue of TikTok and its parent company, ByteDance, to explode.

    Why TikTok? What Does it Have That Others Don’t?

    With TikTok exploding the in market it is leaving many asking what do users get out of TikTok that they can’t currently get from any of the other social media platforms. There are a few similarities between TikTok and other social media platforms, but TikTok is thought to offer a lot more creative options for people making videos to work with.

    The algorithm is also set up in a very clever way that makes users watch video after video and spend hours at a time on this platform. The range in what you can do in the videos is something that users like as well. Some of the most popular types of videos are dance videos, lip syncing to songs or other people, or even funny videos.

    The app is extremely easy to use and facilitates great ability to interact with others on this platform. TikTok also worked to bring some high profile celebrities on board with the app as well, which has worked to bring on followers of that celebrity who are curious on what they are doing.

    TikTok The Marketing Tool

    Like a number of different social media platforms, TikTok is transforming itself into a marketing weapon for businesses. Similar to what Snapchat was able to do, TikTok is working with brands to market themselves through this app, which will bring in a lot more cash for the app.

    Due to the fact that you can do so much stuff on TikTok, no brand is really off limits. Businesses can get TikTok celebrities to market their products, through influencer marketing. Businesses are also able to create their own account and market their products this way as well.

    Characteristics To Take From Elon Musk

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    Characteristics To Take From Elon Musk

    Elon Musk is a very wealthy man indeed, and he is a true entrepreneur, with his hand in a lot of different projects. Two of his more well known works include that he is the founder and CEO of SpaceX and the co-founder and CEO of Tesla. Elon Musk has changed the way customers think about travel and he has a net worth in the billions.

    Now, Elon Musk didn’t get to where he is with just luck, there are certain characteristics that he has that certainly helped him. Every business owner and entrepreneur is different and will have varying ways of going about what they do, but if you are going to take away some key points, you may as well from one of the best.

    Have a read on below at some of the characteristics you should take away from Elon Musk, not only if you want to be an entrepreneur, but also if you just want to be more successful in your life:

    Feedback

    If feedback is done in the proper and constructive way it can actually be really beneficial for your growth. Feedback shouldn’t just come from managers down, but should be a more 360 degrees approach. Most of the time you also tend to be your harshest critic, so make sure you give yourself realistic and encouraging feedback as well.

    Standing Out

    If you are just going to go with the flow you will turn out like the masses do. The ability to stand out from the crowd is what will give you your edge and hopefully make you more successful in the long run. Elon Musk is certainly someone who stands out, he is making a difference in the world by trying to create something that no one has seen or done before.

    Hard Working

    Now, everyone has their own definition of hard work, but it is said that Elon Musk works about 100 hours a week. When you compare that to the normal 40 hour per week average Americans work, that is certainly a massive step up. If you are going to start your own business, you are going to have to put in a lot of your blood, sweat and tears, just to get it off the ground.

    Never Stop Learning

    You are never going to know everything, which is why it is important to have the attitude that you don’t stop learning as soon as you leave school or college. Elon Musk actually taught himself how to program and is highly skilled in a number of different areas, he has that true thirst for knowledge and always wants to know the answer.

    Calculated Risk

    Being an entrepreneur is all about taking a calculated risk, if you aren’t a big risk taker, then starting your own business may not be for you, many small businesses fail within the first couple of years. Elon Musk doesn’t mind taking a few risks; he was completing his PhD at Stanford when he left to start a company with his brother.

    Faith in Yourself and the People Around You

    If you are starting to build a team around you, then you need to have faith in them that they will be able to deliver for you. As a growing business, you are trusting other people with your “baby”, so it is important that you find the right people and you can trust that they will do a good job. Elon Musk also certainly has belief in himself and if he thinks something is a good idea, he will usually go with it.

    Career Tips From Successful Business People

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    Career Tips From Successful Business People

    One of the most important parts of personal development is through your career. You spend a significant proportion of your life working and you can learn and grow a lot personally through the workplace as well. This is why it is important that you think about your career as well, when you are looking at how to improve your personal development and there are certainly a lot of different ways you can go about this.

    It is always good to get advice from other people when it comes to your career, may it be your family or friends. But another good place to source advice from is also other successful business people. They have been there, done that and can offer great advice speaking and drawing from their own experiences. If you want to have a more successful career and feel like you have accomplished something in your life, then this is a good place to start.

    Have a read on below at some great career tips from successful business people that you can also apply to your own personal development:

    It’s Who You Know

    You have probably heard the saying, “it’s not what you know, but who you know”, well it is really important in your career. Yes, you need to actually know things about the industry you are in, but over your career you will probably find that your greatest opportunities come from another person helping you, and not solely based on your skill set. So, it is very important that you build relationships and do some networking every now and again.

    Failing is Okay

    Some people are so scared to fail at something that they won’t even try in the first place. If you are looking for some inspiration here, you cannot go past the famous words by J. K. Rowling “it is impossible to live without failing at something…”. Another entrepreneur, James Altucher believes that people need to not keep focusing on their own failures or something they did wrong.

    Trust

    Advice from probably one of the most recognized entrepreneurs in the world, Mark Zuckerberg, is to have trust in yourself. If you are trying to be successful and grow your career, there will always be people out there trying to put you down or tell you that you can’t do something. This is where self-belief is really important, you need to trust and believe in your own ability and that you can do it.

    Flexibility

    You probably have a plan for your career and what you want to do and who you want to be, and that’s great! But remember that you also need to have some flexibility in your career development because inevitability things are going to change and in your life you are certainly going to get a couple of curve balls thrown at you which takes your career in a completely different direction to what you originally thought of.

    Constant Learning

    You don’t stop learning as soon as you have finished school or college. You should always have the thirst for knowledge and learning new things. Now this doesn’t have to result in formal learning again, like going back to college to complete another degree, but it could be something as simple as reading a few articles a week about a certain topic.

    Recognize Opportunities and Say Yes

    It is important that you understand when the right opportunity comes along. Over your career you will be presented with a lot of different opportunities, big and small, it is important that you grab as many of those you can with open arms and say yes.

    Prominent lifestyle influencers currently going around that you should follow

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    lifestyle influencers

    Lifestyle certainly covers a lot of different topics, but if you are in need of some inspiration in your life, no matter what type of inspiration it is, then there are a heap of awesome influencers that you should follow. Social media bloggers and influencers are great to follow because they let you in on the latest news and trends, so that you never miss a beat.

    There are some lifestyle influencers out there that are so popular they have millions upon millions of followers waiting to see what they post or talk about next. So if you are looking to follow some of the greatest influencers in the travel, food, beauty, family or fashion categories, then you have come to the right place.

    Have a read on below at some of the most popular and prominent lifestyle influencers currently going around that you should follow:

    Sincerely Jules

    Her actual name is Julie Sarinana and she is loved by many in the lifestyle and fashion blogging industry. Julie Sarinana has over 5 million Instagram followers and she has travelled the world giving devoted fans much needed fashion and travel advice. One of the latest and greatest things that she has done is released an accessory line at Target.

    Aspyn Ovard

    She started out her influencing career on YouTube, but she is now a well known fashion and lifestyle influencer. Aspyn Ovard is married to another YouTube star, Parker Ferris. On Instagram she has over 2 million followers, and over 3 million followers on her YouTube channel. She has also partnered with highly recognized brands including Shutterfly and Olay.

    A Beautiful Mess

    The duo behind A Beautiful Mess is Elsie Larson and Emma Chapman. The pair has over 600,000 followers of Instagram and is known for their DIY projects around the house. They also offer their followers some awesome new recipes to try as well as beauty tips and various craft ideas. To top it all off they have also released not one but two best selling apps as well as a book.

    Zoe Sugg

    You may have already heard of Zoella’s YouTube channel, well Zoe Sugg is also making a big name for herself as a lifestyle influencer. She is probably one of the most popular lifestyle influencers with almost 10 million Instagram followers and over 12 million Twitter followers. Her success in this area has meant she has been able to successfully launch her own beauty line, called Zoella Beauty.

    Doyoutravel

    Jack Morris is the force behind this account and as you have probably guessed from the name, he focuses on sharing pictures and experience from his travels right around the world. He has almost 3 million followers on Instagram and has been sharing his story with the world for over 7 years. Jack Morris has also collaborated with other well known brands like Tiffany and Co. and American Express.

    Amber Fillerup

    Based in Arizona, Amber Fillerup focuses mainly on topics related to beauty, fitness, traveling and interior design. Throughout her time on social media she has amassed a following of over 1 million people on Instagram. She has three children with her husband, and loves to travel around with them all together as a family.

    Lauren Conrad

    You may know Lauren Conrad as a reality star, but she is also becoming a major player in the lifestyle influencer game, and many people look to her for advice and guidance in a number of different areas. She is particularly social media savvy and has more than 6 million followers on Instagram. Throughout her time she has developed a number of clothing lines as has written some best selling books.

    How A Woman Can Be A Leader in a Male Dominated Industry

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    How A Woman Can Be A Leader in a Male Dominated Industry

    Being a leader can be difficult even at the best of times, this is especially the case for female leaders in a male dominated industry. There seems to be a lot more aspects and obstacles to overcome for a female to become a leader. Like it or not, there are still a lot of workplaces around the world that have the “boys club” mentality, so it can be difficult for women to break through.

    There are quite a few industries that seem to be particularly male dominated. If you, as a female, find yourself in one of those industries your rise to a leadership role is probably going to be a little bit harder. But it’s the challenge that makes the victory even sweeter! The good news is that these days there is a lot of advice from those who have done it before and they can help you get to where you want to go.

    So, have a read on below at some great tips and suggestions on how a woman can be a leader in a male dominated industry:

    Don’t Take Offence

    Women in general tend to take things that were said, or actions, to heart and dwell on it. If you are working in a male dominated industry and workplace then you need to ensure that you don’t get offended too easily. On the other side of the coin you need to also speak up if something is genuinely offensive and the behavior is wrong. But if it is something minor, maybe just let that one slide.

    Know Your Strengths

    It is important you know what you are good at and always work that angle. If you are one of the few women in the office then you may have a different perspective to offer. Also these days, businesses are trying to be more inclusive and diversify with their hiring, so you would be able to offer more insights into how this could work more effectively.

    Don’t Get People’s Lunch or Coffee

    Unless you are someone’s assistant, then you probably shouldn’t be getting anyone’s lunch or coffee, except for yourself. It is not in your job description to feed and water other employees, you are the same as everyone else. Of course if there is a group going out to grab lunch or pick up a coffee go with them, but if you aren’t an assistant, then it’s not your job.

    Bonding Time

    It is important to build connections in your workforce this is one of the ways you will get more opportunities. This means that you should try to get to know the others on a more personal level. Try not to shut down going out with the group for a drink after work, as this tends to be where most of the bonding will take place. But remember, if you are going to drink alcohol, do not go overboard, being drunk around work colleagues is not a good look.

    Be Vocal

    Men tend to be more vocal females, so if you are one of the only women in the office you may find that your voice gets lost in the crowd. Therefore you need to make a real effort to speak up and share with everyone the good work you have done. If you have done a good job, it is important that you get noticed for it, and make sure that no one else tries to take the credit for what you have done. It doesn’t take that much to be noticed but it is important that you do point it out.

    Steven Ilous and the Rise of Smart Content: Shaping the Engagement Economy

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    Steven Ilous
    Steven Ilous

    Steven Ilous has spent his career at the intersection of creativity and technology. Today, as the founder and CEO of  Feature.io, he is leading the charge to change how and where we engage with content.

    At the heart of this is the “why” for Steven: people want to be connected. In a world with an overwhelming amount of content, the stories that truly resonate are those where we feel seen, heard, and included. This is what drives everything Feature.io is building: personalized experiences that turn entertainment into a shared journey between creators, brands, and fans.

    Feature.io: A Vision for Interactive, Data-Driven Media

    At 18, Steven joined Stan Lee Media as a Senior Animator, where he worked on the world’s first webisodic animated series. This early success opened doors to bigger opportunities. He contributed to groundbreaking visual effects in The Matrix Reloaded, The Matrix Revolutions, and The Polar Express, where he helped pioneer performance capture technology that became a foundation for major franchises like Avatar and Call of Duty.

    However, for Ilous, these achievements were stepping stones toward something greater. In 2021, Steven founded Feature.io to turn that vision into reality. At its core is Smart Content, a technology that transforms any digital experience – whether a live stream, a broadcast, or an in-venue event – into an interactive, measurable, and monetizable moment. Features’ platform is like the “Stripe for Content,” allowing creators and brands to personalize media in real-time, reward participation, and gather meaningful first-party data.

    This approach has already delivered big results. In a campaign for Netflix’s Love, Death & Robots, Feature’s Smart Content generated over 100 million impressions and brought in 650,000 new users. That success caught the attention of brands like Mobil 1 and Porsche, who now utilize Feature to create more profound and rewarding fan experiences.

    Feature.io’s mission goes beyond marketing metrics. Steven believes the media should create a human connection. “The power of this technology can pull people closer to the things they hold dear. I want people to feel included and seen,” he says. That’s what drives the company’s focus on audience participation as the key to the future of engagement.

    A great example of this is Lollipop Racing, a project that combines gaming and streaming into one interactive experience. From a Hollywood team that brought you Training Day, Snowpiercer, and Halo, Lollipop Racing brings viewers more than just a spectator sport. They have the ability to make decisions that affect the storyline, reveal behind-the-scenes content, and win rewards as the game progresses. Rather than a predetermined playlist of prompts, the narrative shifts according to the spectators’ own movements, turning them from passive observers into active participants.

    Tech-Driven Storytelling for the Engagement Economy

    Steven’s work at Feature.io is part of a bigger trend he calls the Engagement Economy. This new model flips the old rules of media on their head. Instead of measuring views or selling subscriptions, companies can now create value from active audience participation.

    For Steven, the turning point came when generative AI was integrated into Smart Content. By partnering with companies like Luma AI, Feature.io allows media companies to create entirely new audience experiences. Instead of pushing the same trailer to every fan, a franchise could deliver a generative experience, where the scenes you see are shaped by the characters you follow and the choices you make. For brands, it’s the difference between a static ad and an AI-generated short film featuring your dream car, in a world inspired by your own interests.

    A recent Deloitte report found that 56% of Gen Z feel social video content is more relevant to them than traditional TV or film. These audiences don’t want to sit back and watch. They want to play a role in the stories they love.

    That’s what Feature.io does. It doesn’t just track engagement; it creates a feedback loop where participation drives the next chapter of the story and builds stronger emotional connections between fans and the brands or creators they love.

    Leading the Next Generation of Media Creators

    Steven’s story is one of constant reinvention. In addition to Feature.io, he’s worked on over 16 feature films, directed music videos and digital spots for Ultra Music and Condé Nast, and created original video content for Kanye West’s live tour. His sci-fi project 2088 went viral and cemented his reputation as a creative innovator.

    Steven is also shaping the future of storytelling through ongoing partnerships with global companies like Google Cloud and Luma AI. These collaborations expand Feature.io’s technical capabilities, helping the company scale across media, sports, and entertainment.

    As the media landscape continues to evolve, Steven remains focused on his original vision: storytelling that brings people together. For him, the goal isn’t to replace traditional entertainment but to enrich it. Whether through blockbuster franchises or indie projects, Feature.io is making stories more personal, more interactive, and more memorable.

    With Feature.io preparing for its next stage of growth, Steven shows no signs of slowing down. His career stands as proof that when technology and creativity meet, the possibilities for storytelling and human connection are endless.

    About Steven Ilous

    Steven Ilous is a CEO and creative technologist shaping the future of media and ad tech. As founder of Feature, he created Smart Content™, a platform that transforms passive media into interactive, data-rich experiences. His work spans record-breaking IP like Smart Content used by  Netflix, Porsche, and Mobil1. With a background in performance capture on The Matrix Franchise and The Polar Express, Ilous blends deep technical expertise with visionary storytelling to drive innovation at the intersection of content, commerce, and technology.

    Phoenix Energy Bonds Explained: What Investors Should Know in 2025

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    Phoenix Energy

    By Adam Dohler, Senior Vice President of Capital Markets, Phoenix Energy

    Every week, I speak to dozens of people—current investors, prospective investors, and those just curious about how we operate at Phoenix Energy. And almost every conversation starts the same way: “Adam, how does Phoenix Energy generate the returns it uses to pay bondholders?”

    That’s a fair question. I’ve spent close to two decades on Wall Street desks analyzing bond offerings from companies large and small, so I understand what investors want to know..

    I’ll walk you through the questions I get most often: Who is Phoenix Energy? What does Phoenix Energy do? And how do Phoenix Energy bonds work? These are the fundamentals every investor deserves to understand before making any decisions. This is the same information we cover during our investor webinars, which are designed to provide a clear overview of how Phoenix Energy operates and how we’ve positioned our business to support our bondholders.*

    *Investors have historically received either simple interest whereby they receive monthly interest payments or compounded interest where interest is added to the outstanding principal on a monthly basis. Past performance is not indicative of future results.

    Who Is Phoenix Energy?

    Phoenix Energy is a private, family-founded oil and gas company. We’re not controlled by Wall Street firms or other big institutions. We built the company from the ground up, and today we operate in some of the most prolific basins in North America with a special focus on the Williston Basin in North Dakota and Montana.

    With several offices across the U.S. and a team of over 154 full-time employees, we drill our own wells, manage our own operations, and acquire assets that deliver near-term, high-quality cash flow. As of December 2024, Phoenix Energy was the 11th largest oil producer in North Dakota—a notable achievement for a privately-owned firm that began in 2019.

    What Does Phoenix Energy Do? Our Multi-Segment Strategy Explained

    At Phoenix Energy, we’ve intentionally built a multi-segment operating model that allows us to remain flexible, opportunistic, and equipped to navigate an industry that is anything but predictable. Unlike most energy companies that specialize in just one aspect of the upstream oil and gas business, we deliberately participate across three key segments—each with its own risk profile, return timeline, and operational intensity.

    Why do we do it this way? Because having access to multiple levers—royalty interests, non-operated working interests, and fully operated wells—gives us the ability to adapt and allocate capital where the returns are strongest. It also helps us mitigate against volatility in the sector. When prices, regulatory environments, or operational timelines shift in one segment, we can lean more heavily into another. This multi-pronged approach not only creates durability in our business model but also enhances our ability to meet our investor obligations and long-term goals.

    Here’s how it breaks down:

    1. Royalty Interests: We own the mineral rights. Other companies do the drilling. We receive monthly royalty checks when oil and gas is sold by the third-party operator—completely passive income.
    2. Non-Operated Working Interests: Here, we co-invest in wells alongside operators like Occidental or Kraken. We don’t run the operations, but we put capital in and receive a proportionate share of the revenue based on our interests in the well—again, without having to manage the project, this is largely passive income too.
    3. Operated Wells (Phoenix Operating): This is our most hands-on division. We acquire the mineral rights, plan and drill the wells, and sell the oil and gas ourselves. This part of our business has grown rapidly, thanks in part to the data we’ve gathered from our non-op partners and a proprietary underwriting technology we have developed. By controlling the entire lifecycle—from acquisition to production—we gain full transparency and decision-making power, allowing us to capture more of the economics and improve operational efficiency.

    Each of these segments offers distinct advantages—and when combined under one roof, they give us the flexibility to pursue the most economically viable path at any given moment. That’s the essence of our strategy: adaptiveness backed by technical rigor. Because when you can see the full picture—and you’re not restricted to just one approach—you make better decisions for your business, and for your investors.

    This diversified strategy doesn’t eliminate risk, but it helps us balance and manage it effectively. And in this industry, that’s one of the biggest competitive advantages you can have.

    We’ve built an internal (or “a proprietary”) software platform that allows us to identify, analyze and underwrite  oil and gas mineral rights with increased precision. It’s not dissimilar to how platforms like Zillow estimate home values, but tailored to oil-rich acreage.

    This system helps us identify mineral rights and well locations that meet our criteria for near-term, cash-generating potential. We don’t pursue speculative opportunities. We look for mineral assets where we expect to recover our capital within 12 to 24 months and generate positive cash flow thereafter.

    How Do Phoenix Energy Bonds Work? Understanding Our Bond Offerings

    One of the ways Phoenix Energy operates differently is by raising capital directly from investors. This means we are able to avoid layers of fees and provide our investors with direct access to our in-house professionals that are registered representatives of Dalmore Group, LLC a registered broker-dealer and member of FINRA/SIPC.

    For several years, Phoenix Energy has offered bonds under Section 506(c) of Regulation D to accredited investors, with annual interest rates ranging from 9-13%, depending on investment amount and term length.* These offerings remain active and continue to fund key aspects of the company’s drilling and production efforts.

    In May 2025, Phoenix Energy expanded its offering of debt securities through a Registered Offering, available to investors in select states including Florida, Colorado, and Nevada. This offering does not require an investor to meet the SEC definition of accredited, although certain financial suitability standards must still be met. Investors in both offerings are purchasing debt securities issued by Phoenix Energy — not direct interests in oil and gas assets — and all investments carry risk.

    Before investing, all participants must review the applicable offering documentation and other materials about Phoenix Energy that can be obtained for free on Edgar on the SEC’s website at www.sec.gov or can be obtained directly from Phoenix Energy.

    Phoenix Energy has grown significantly in the past few years, supported by direct investment from individuals who believe in our mission and business model. This is not a startup. We’ve raised over $1 billion in capital and built a team and platform that we believe can support the company’s long-term goals and obligations to its investors.

    *Investors have historically received either simple interest whereby they receive monthly interest payments or compounded interest where interest is added to the outstanding principal on a monthly basis. Past performance is not indicative of future results.

    Real Conversations. Real Investors

    At Phoenix Energy, we’ve prioritized building personal relationships with investors. In fact, someone on our team has spoken directly with nearly every one of the 5,500+ individuals who have invested with us to date.

    If you’re looking to learn more about Phoenix Energy bonds and note offerings, you can download our offering documents from our website, review our SEC filings on Edgar, or join one of our live investor webinars at phoenixenergy.com/webinar. . We’d be happy to walk you through how Phoenix Energy debt securities work and answer any questions you may have.

    We’re always happy to have a conversation.

    Adam Dohler is the Senior Vice President of Capital Markets at Phoenix Energy. With over 20 years of experience on Wall Street bond trading desks, he now helps oversee the firm’s fixed-income strategies and investor relationships. He is licensed through Dalmore Group, LLC in all 50 states and speaks directly with investors daily.

    Disclosure: Phoenix Energy One, LLC (“Phoenix Energy”) conducts offerings of debt securities pursuant to (i) the exemption from registration provided by Rule 506(c) of Regulation D and (ii) an effective registration statement (including a prospectus) filed with the Securities and Exchange Commission (the “SEC”) (the “Registered Offering”). Certain of Phoenix Energy’s non-executive personnel are licensed registered representatives of Dalmore Group, LLC. These registered representatives conduct securities business through Dalmore, a registered broker-dealer and member of FINRA/SIPC. Dalmore and Phoenix Energy are not affiliated entities. Participation in an offering is subject to certain criteria, including meeting financial suitability requirements. The securities offered are speculative, illiquid, and you may lose some or all of your investment. Before you invest, you should read the offering documentation for the relevant offering, including, with respect to the Registered Offering, the prospectus and the other documents Phoenix Energy has filed with the SEC, which you may get for free by visiting EDGAR on the SEC’s website at www.sec.gov. Alternatively, Phoenix Energy or Dalmore will arrange to send you any applicable offering documents you request. This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities, and shall not constitute an offer, solicitation, or sale of any security, in any jurisdiction in which such offering, solicitation, or sale would be unlawful. See full disclosures.

    This article contains forward-looking statements based on our current expectations, assumptions, and beliefs about future events and market conditions. These statements, identifiable by terms such as “anticipate,” “believe,” “intend,” “may,” “expect,” “plan,” “should,” and similar expressions, involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact these outcomes include changes in market conditions, regulatory developments, operational performance, and other risks described in our filings with the U.S. Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and Phoenix Energy undertakes no obligation to update them except as required by law.

    Impact of Sanctions on Russia Questioned as Shadow Fleet Evades Oil Restrictions

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    Impact of Sanctions on Russia Questioned as Shadow Fleet Evades Oil Restrictions

    The effectiveness of Western economic measures against Russia faces mounting scrutiny as sophisticated evasion mechanisms undermine their intended objectives. The emergence of Russia’s shadow fleet has fundamentally altered the sanctions landscape, enabling Moscow to circumvent oil and gas restrictions while maintaining substantial revenue streams that were supposed to be severed.

    Shadow Fleet Operations Undermine International Sanctions

    The limited economic consequences for Russian operations has been significantly diminished through the strategic deployment of shadow vessels designed specifically to evade restrictions. Based on The New York Times reports, estimates by the Kyiv School of Economics indicate that approximately 70 percent of Russia’s seaborne oil exports travel on these vessels, representing a systematic circumvention of Western economic pressure.

    This sophisticated network demonstrates how targeted nations can adapt to sanctions regimes through innovative workarounds. Russian companies have invested heavily in shadow fleet infrastructure, creating an entire parallel shipping industry that operates outside traditional regulatory frameworks. The scale of this operation reveals fundamental weaknesses in the sanctions design that policymakers failed to anticipate.

    Individual Cases Expose How Russian Sanctions Face Circumvention

    The case of John Ormerod illustrates how multilateral economic restrictions can be systematically circumvented through complex financial arrangements. Splash247 reports, the British ship finance veteran allegedly purchased at least 25 secondhand tankers between December 2022 and August 2023, totaling over $700 million in transactions financed by Russian oil producer Lukoil.

    Each tanker acquisition utilized special-purpose companies established in the Marshall Islands, while Lukoil’s Dubai-based Eiger Shipping provided funding through advance charter payments. This intricate structure demonstrates the sophisticated legal and financial engineering employed to bypass restrictions, highlighting how Western economic pressure continues to prove ineffective as intended when faced with determined circumvention efforts.

    Are Russian Sanctions Working When EU Strategy Faces Challenges

    The European Union’s approach to sanctioning Russia has encountered significant structural limitations that question its long-term viability. The question of whether economic pressure against Russia is achieving results becomes pertinent when examining the bloc’s “future-proofing” strategy, which aims to permanently block Russian gas access to European markets.

    According to The New York Times, Paula Pinho, chief spokesperson for the European Commission, stated that the strategy seeks to “dissuade any interest, and notably interest from investors” regarding Russian energy infrastructure. This approach targets Nord Stream 1 and Nord Stream 2 pipelines, despite their current non-operational status.

    However, this permanent exclusion strategy eliminates potential negotiation leverage that could prove valuable during future diplomatic efforts. As mentioned in The New York Times, Russia has spoken of reviving Nord Stream in its discussions with the Trump administration, according to its foreign minister, Sergei Lavrov, suggesting that maintaining energy relationships as negotiating tools might be more strategically valuable than permanent prohibition.

    Economic Consequences and Market Adaptations

    The shadow fleet phenomenon represents more than simple sanctions evasion; it demonstrates Russia’s successful adaptation to economic pressure through market innovation. These vessels operate in a regulatory grey area that exploits jurisdictional gaps between different national authorities, making comprehensive enforcement extremely difficult.

    The financial success of shadow fleet operations provides Russia with continued revenue streams that were supposed to be eliminated through sanctions. This economic resilience undermines the fundamental premise that economic pressure would compel behavioral changes in Russian foreign policy.

    Enforcement Complexity and Compliance Failures

    Western authorities face substantial challenges in addressing shadow fleet operations due to their transnational nature and sophisticated legal structures. The UK’s sanctions against Ormerod and associated entities represent reactive measures rather than proactive prevention, indicating that enforcement efforts consistently lag behind evasion innovations.

    The complexity of tracking beneficial ownership through multiple jurisdictions and shell companies creates enforcement gaps that sophisticated actors can exploit. These structural weaknesses suggest that current sanctions architecture lacks the flexibility and comprehensiveness necessary to address determined circumvention efforts.

    Broader Implications for Sanctions Policy

    The shadow fleet’s success in circumventing restrictions raises fundamental questions about the utility of economic sanctions as foreign policy tools. When targeted nations can develop entire industries dedicated to sanctions evasion, the effectiveness of such measures becomes questionable.

    The development of alternative trade networks and payment systems through shadow fleet operations demonstrates that sustained economic pressure can drive innovation rather than capitulation. Russia’s ability to maintain substantial oil export revenues despite extensive restrictions indicates that comprehensive economic measures against Moscow may inadvertently strengthen target nations’ economic independence rather than weakening their resolve.

    The shadow fleet phenomenon suggests that future sanctions regimes must account for sophisticated evasion capabilities from their inception, rather than attempting to address circumvention through reactive enforcement measures. The current approach of layering additional restrictions on top of already-circumvented measures appears to generate regulatory complexity without corresponding effectiveness improvements.

     

    Prepare Now, Not Later: A Property Lawyer’s Advice for Hurricane Season

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    Galen M. Hair
    Galen M. Hair, Managing Partner at Insurance Claim HQ

    Every year, millions of Americans brace for hurricane season by boarding up windows, buying flashlights, and stocking water. However, according to Galen M. Hair, partner at Insurance Claim HQ, there’s one step that most people completely overlook, and it’s the one step that could save them thousands of dollars after the storm passes.

    “Document the contents inside your home. Take photos of everything, I mean, everything,” Galen says in a recent video. While most people focus on protecting their homes from physical damage, they forget about proving what they actually owned before the disaster, and in the world of property insurance claims, what you can prove often matters more than what you lost.

    Why Documentation Matters More Than You Think

    After a hurricane, walking into a damaged or destroyed home can be overwhelming. It’s not just the loss of property; it’s the scramble to remember what was there, what it was worth, and how to prove it to an insurance adjuster.

    That’s where Galen’s years of experience representing policyholders come into play. He explains that many people find themselves at a disadvantage after the storm, not because they lack insurance but because they lack documentation.

    He urges homeowners to move beyond quick phone snaps of living rooms and instead film methodically, walking through closets, drawers, pantries, and attics. Slow, clear videos that show what you own and, in some cases, even the brands or serial numbers, can become your strongest asset when filing a claim.

    Too often, policyholders face resistance when trying to recover the full value of what they lost. Galen’s firm has seen thousands of clients shortchanged by insurers who claim there’s no proof of what was damaged, and in many of those cases, it was true: there was no proof because the homeowner hadn’t thought to film or photograph their belongings before the storm.

    According to the National Oceanic and Atmospheric Administration (NOAA), the U.S. sees an average of 14 named storms and 7 hurricanes each season. That number is expected to remain steady or rise due to warming ocean temperatures. For homeowners, that means the risks aren’t hypothetical; they’re annual.

    The Cloud Could Save You Thousands

    Even when people do record their belongings, they often make a simple but costly mistake: they store those videos and photos locally on a phone or hard drive that’s just as vulnerable as the house itself.

    In Galen’s view, true preparation means protecting the records that protect your claim. That means uploading everything to the cloud before the first storm warning. Whether it’s Google Drive, Dropbox, or another secure platform, backing up your documentation ensures that you can access it even if your devices are damaged or lost.

    “There is a big difference between getting a quick video of the inside of your closet and actually thumbing through your clothes and getting video that actually captures the tags,” Galen emphasizes. This kind of thorough documentation gives insurance adjusters no room to argue, and it gives families peace of mind.

    The team at Insurance Claim HQ has recovered over $1 billion for policyholders across the country, helping more than 70,000 families get back on their feet, and in Galen’s experience, homeowners who prepare in advance often see faster, fairer results.

    Insurance may promise protection, but the homeowner still has the burden of proof. That’s why Galen says the best time to prepare is long before a storm warning appears on your screen.

    A Lawyer Who’s Been There

    Galen’s passion for disaster preparation didn’t begin in a courtroom; it started years ago when he volunteered in New Orleans after Hurricane Katrina. He helped clean out homes, deliver supplies, and witness firsthand the toll disasters take not just on property, but on people.

    Later, while working as a defense attorney for a boutique firm in New York, Galen began to understand how insurance companies handle claims and the tactics they use to delay or deny them. It wasn’t until he helped a client whose house had burned down that everything clicked.

    “Navigating the complexities of insurance can be overwhelming, but with the right guidance, claimants can level the playing field,” Galen says.

    That moment inspired him to switch sides and advocate for policyholders. He founded Insurance Claim HQ with one goal: to help people get what they’re owed after the unthinkable happens. Since opening its doors, the firm has played a critical role in helping storm survivors throughout the Gulf Coast and beyond.

    His team doesn’t just wait for clients to walk in after a disaster; they believe in education and proactive protection. That’s why Galen speaks up every year before hurricane season. His message isn’t fear-driven. It’s grounded in empowerment. He wants every homeowner to know: your best chance at recovery starts with preparation.

    June through November is more than a stretch of months; it’s a season when everything can change overnight. While we can’t always stop the storm, we can take steps to face it better prepared.

    About Galen M. Hair

    Galen M. Hair, Managing Partner at Insurance Claim HQ, is a nationally recognized property insurance attorney known for aggressively representing policyholders across the U.S. With thousands of families helped and a reputation for high-stakes litigation wins, he has been named a Super Lawyers Rising Star and one of the National Trial Lawyers Top 100. Learn how to protect your property from disaster at www.insuranceclaimhq.com.

    About Insurance Claim HQ

    Insurance Claim HQ is a premier property casualty insurance law firm powered by Hair Shunnarah Trial Attorneys and headquartered in Metairie, Louisiana. With over $1 billion recovered for more than 70,000 clients, the firm brings 25+ years of legal experience and unmatched insight into how insurers operate. Discover how they fight for policyholders at www.insuranceclaimhq.com.

    From Cannes to the Metaverse: MILC Powers a New Era of Global Media

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    Hendrik Hey
    Hendrik Hey, co-founder of Digital Genesis and founder of Media Industry Licensing Content

    The 2025 Cannes Film Festival wasn’t just about cinema; it was a glimpse into the future of storytelling. At the center of this shift was the unveiling of a $20 million co-investment fund by Goldfinch Holdings and the Digital Genesis Fund. However, more than just a financial announcement, the moment marked the launch of something far more ambitious: a global infrastructure play for decentralized, AI-powered media.

    Hendrik Hey, co-founder of Digital Genesis and founder of MILC (Media Industry Licensing Content), isn’t just betting on the future; he’s building it. With MILC positioned as a core infrastructure layer in this movement, the Cannes announcement was a declaration that the entertainment industry is shifting, and this time, the space is borderless, immersive, and decentralized.

    A Strategic Partnership Built for Scale, Not Speculation

    This $20 million initiative is designed to do more than fund isolated projects – it’s building the operational backbone for a new kind of media economy. Through Digital Genesis and Goldfinch’s alliance, the goal is to expand the reach of Web3 and metaverse tools across markets, creative sectors, and continents.

    MILC isn’t a side partner in this plan – it’s the connective tissue. As a fully functional Web3 media environment, MILC supports creators and companies with tools for licensing, tokenized distribution, ad monetization, and immersive audience engagement. It’s not a prototype; it’s a working product.

    The first rollout includes projects like Lumiere, a tokenized crowdfunding platform backed by Animoca Brands and Rolling Stone. It’s turning audiences into owners by letting everyday fans fund the media they love. There’s also The Squad, a decentralized production studio using smart contracts to give creators full IP control and open new pipelines for collaborative storytelling.

    MILC now ties everything together. From rights management and branded content to audience rewards and metaverse delivery, the MILC platform delivers the backbone needed to scale decentralized media globally. Hendrik Hey calls this moment a “new Hollywood,” but this time, there’s no single city behind it, just a growing constellation of creators, tools, and communities.

    The market signals back that this isn’t a futuristic gamble. According to recent data, the global blockchain market hit $26.91 billion in 2024 and is projected to reach nearly $1.88 trillion by 2034, growing at a staggering CAGR of 52.9%. In other words, the timing couldn’t be more right for media to meet infrastructure at the edge of tech.

    From Festival Hype to Global Implementation

    What happened in Cannes isn’t staying in Cannes. The $20 million announcement kicked off a calendar of global activations. First up is the Indonesia Creative Investment Forum, a two-day event co-hosted by Goldfinch Indonesia and supported by Synco, Goshen Prime, and the Indonesian Creative Ministry. It will bring together creators, investors, and policy leaders to explore how platforms like MILC, Lumiere, and The Squad can power Southeast Asia’s creative economy.

    Indonesia is the first major touchpoint in a rollout that’s designed to be regionally adaptive and globally networked. Hendrik Hey and the team are already speaking with prospective partners in multiple markets to expand this model of co-financing, tokenized ownership, and metaverse-ready distribution.

    As Hendrik Hey stated in Cannes, “We are no longer just creating content; we are building worlds. And in these worlds, everyone becomes part of the story.” This isn’t marketing language; it’s the architecture of a new media era.

    Education: The Quiet Engine Behind the Revolution

    For all the momentum, Hendrik Hey and MILC understand one truth clearly: no infrastructure scales without understanding.

    That’s why MILC is taking an education-first approach across Europe. Their Web3 consulting webinars aren’t just brand positioning; they’re onboarding sessions for traditional companies ready to enter this new media economy. Through partnerships with regional Chambers of Industry and Commerce, including Hesse and Koblenz, MILC has already introduced executives to real-world applications of blockchain, NFTs, and smart contracts.

    On the 4th of June, 2025, MILC hosted another session with the East Württemberg Chamber of Industry and Commerce. The aim of the webinar was to demystify the jargon and show exactly how decentralized tools can create value, whether for a TV studio, a marketing agency, or a manufacturing business looking to future-proof its digital footprint.

    MILC’s goal is to empower more businesses to shift from passive observers to active participants. Their consulting approach includes readiness assessments, custom workshops, and long-term support. The idea is not just to explain Web3 but to help businesses implement it at scale.

    Cannes was never the destination. It was the starting point. The $20 million fund was the green light for a decentralized media roadmap that stretches across geographies, industries, and tech stacks.

    As the rollout moves from Europe to Southeast Asia and beyond, one thing is clear: the future of storytelling isn’t coming from one company, one country, or one screen. It’s being built collaboratively by creators, by businesses, by technologists, and by the people who believe that media shouldn’t just be watched – it should be lived.

    About MILC

    Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago. For more information, please visit https://www.milc.global and https://www.ionpowergrid.com