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    Devops For Machine Learning: Accelerating Model Development and Deployment

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    Devops For Machine Learning

    AUTHOR: ATHMAKURI NAVEEN KUMAR
    DIGITAL PRODUCT INNOVATOR
    SENIOR SOFTWARE ENGINEER (FULL STACK DEVELOPER WITH DEVOPS)
    athmakuri.naveenkumar@gmail.com

    DEVOPS FOR MACHINE LEARNING: ACCELERATING MODEL DEVELOPMENT AND DEPLOYMENT

    I am ATHMAKURI NAVEEN KUMAR, as a Full-Stack Developer & Cloud DevOps Engineer having 11 years of solid experience in IT industry and well expertise in developing the robust & secure large scale Enterprise applications of banking sector, healthcare and E-Commerce with asp .net core, .net core blazor, c#, mvc core, react js, angular js, node js, python automation, power-shell scripting, terraform, Linux and well expertise in advanced micro-service deployments by Azure & AWS kubernetes.

    I am very much passionate about writing Research Papers, conducting tech seminars, tech work shops and mentoring to IT companies, engineering students, job seekers and used to implementing AI, ChatGPT for real world IT industry experiences. Innovated development, deployment techniques for large scale Enterprise Applications and also published few technical articles.

    Abstract:

    MLOps (Machine Learning Operations) have been used by the industry and researchers during the past five or more years in an effort to increase output. The existing MLOps literature is still mostly fragmented and inconsistent. In order to fill this gap, this study uses a mixed-methods approach that includes a literature review, survey questions, and expert interviews. The researcher gives a comprehensive review of the essential guidelines, elements, and responsibilities as well as the resultant architecture and procedures. Additionally, this research defines MLOps and tackles unresolved issues in the area. In order to assist Machine Learning researchers and practitioners who wish to automate and run their Machine Learning products, this study presents an MLOps pipeline to apply product suggestions on the e-commerce platform.

    Keywords: MLOps, Machine Learning, Artificial Intelligence, Automation, ML in production.

    Machine Learning:

    In recent years, machine learning has made considerable advancements, especially in applications for manufacturing. In applications like natural language processing, picture and audio recognition, and self-driving cars, to mention a few, deep learning models have excelled. The use of reinforcement learning to improve robots and industrial processes is another breakthrough. Additionally, explainable AI approaches have been developed to increase the interpretability of ML models, and transfer learning has been utilised to increase the effectiveness of training models on limited datasets. ML has been applied in manufacturing for a variety of purposes, including as supply chain optimisation, predictive maintenance, and quality control. ML in production has also benefited from developments in automated machine learning and distributed computing. While distributed computing enables ML algorithms to scale and manage vast volumes of data, AutoML solutions are meant to streamline ML processes and eliminate the need for user involvement. These advancements are supported by a number of scholarly sources. A Google study shows how scalable and effective machine learning pipelines can be created using Kubernetes and TensorFlow in real-world settings. Another IBM research highlights the benefits of AutoML in cutting down on the time and expense of ML development. Open AI explores current developments in deep learning and their effects on different disciplines, including industrial applications, these examples show how machine learning has significantly impacted commercial applications and the possibility for further development.

    Machine Learning Operations (MLOps):

    The literature of today shows how academics and industry work together to increase ML output. Model development has gotten a lot of attention during the past 10 years, the academic community has concentrated on developing machine learning models and benchmarking rather than using sophisticated machine learning systems in practical settings. The MLOps fills the current gap between production and development. The model component will be installed and used in the production environment by the ML engineering team, it is time to think about monitoring and maintaining the system without interfering with production after the full ML project or system is running, describe how challenging and expensive it is to maintain ML systems using the technical debt metaphor, this metaphor was first used by Ward Cunningham in 1992 to illustrate the long-term consequences of fast progress in software engineering. It is effective to plan out all the actions that must be taken during the process by thinking through the ML project lifecycle. To assist with the evolution of ML projects through the lifecycle, the MLOps discipline has developed a set of tools and concepts.

    Define Project

    Define data and establish baseline
    Label and organize data
    Select and train the model
    Perform error analysis
    Deploy in Production
    Monitor and maintain the system 

    MLOps Life Cycle

    Any ML project’s deployment phase is one of its most thrilling and difficult phases. Deploying ML models is challenging because of problems with both software engineering and machine learning. When deploying an ML system, users must make sure that the system has a way to handle changes like idea drift and data drift on an ongoing production system. When adopting an ML model, however, software engineering faces several challenges, including real-time or batch processing, cloud vs. edge/browser, computing resources (CPU/GPU/memory), latency, throughout (QPS), logging, security, and privacy. The manufacturing system must also operate constantly at the lowest cost while generating the greatest amount of output. MLOps incorporates model governance, business and legal needs, and helps to enhance the quality of production models.

    – Automation: Machine learning and software automation are both necessary for achieving targeted business goals. Diverse teams may concentrate on more important business concerns by automating the lifecycle of ML-powered software, leading to quicker and more dependable business solutions.

    – Effectiveness: From conception to deployment, MLOps improves the productivity of all production teams and the methodology used to construct machine learning projects.

    – Workflow: Each machine learning project involves data scientists team and machine learning engineers developing state-of-the-art models manually or digitally. When choosing an ML model for training, data scientists take into account the model’s complexity and how the model has evolved. Environments used for development and testing are different from those used for staging and production.

    MLOP’s Paradigm:

    Data Collection Methodologies:

    A literature study, survey, and interviews with experts in ML, data engineering, and software engineering from diverse organisations are all part of the mixed-methods has done in the research process. MLOps engineers, Data Scientists, Data engineers, DevOps engineers, Software engineers, Backend developers, and AI Architects are the individuals targeted. The investigation uncovered the manner in which these interviewees and respondents make sense of MLOps. The research employed professional networks, social media, and online platforms like LinkedIn to target people in the defined field of study interest, which helps to obtain trustworthy feedback, in order to discover more people to conduct interviews and questionnaire responders.

    Secondary Data:

    The majority of the material in this study was accessed from reliable scholarly resources mostly using the Google Scholar search engine, found a wealth of useful publications, books, and blogs about MLOps by searching for terms like MLOps survey, MLOps machine learning, and MLOps DevOps. To increase the speed and effectiveness of machine learning development and deployment, the multidisciplinary discipline of machine learning operations combines software engineering techniques, data engineering, and machine learning. With research and development attempts to enhance the end-to-end machine learning development process, there has been a growing corpus of literature on MLOps. These initiatives attempt to speed up and streamline model deployment while enhancing the security, reliability, and openness of machine learning systems. Various organisations have created tools and frameworks to aid in the development of MLOps. The MLOps life cycle requires the use of MLOps technologies and frameworks including TensorFlow Extended (TFX), Kubeflow, Apache Airflow, AWS SageMaker, and Google Cloud AI Platform. These technologies offer a centralised platform for creating, deploying, and maintaining machine learning models. They also have a number of features, including automated model training, model serving, and monitoring.

    The interview approach is frequently used to collect data since it enables the researcher to learn more about the topic under study in-depth. It also enables the research process to pursue further information and pose follow-up queries. Structured (using a pre-defined questionnaire) or unstructured (allowing for a more open-ended dialogue) interviews can be carried out in person or over the phone. The adaptable approach may be modified to meet particular research demands and objectives. Interviews can also be used to collect information from a small group of participants, making them appropriate for exploratory or qualitative investigations. To specifically select experts in the ML area, a purposive or strategic sample method was adopted. To make sure that the participants picked are the best matches for the research topic and can give the most pertinent information, deliberate sampling is frequently employed in qualitative research. Participants may be chosen by the research based on their background, level of experience, subject-matter knowledge, or point of view. Contrary to random sampling, purposeful sampling includes choosing individuals based on predetermined traits or standards that are pertinent to the study topic or hypothesis. In this study, three semi-structured interviews were conducted. The researcher met a group of experts in a retail firm for the first interview on February 15, 2023. This investigation was greatly aided by the eight employees of the organisation who were working on the MLOps project. The team was made up of software developers, ML engineers, MLOps engineers, and AI architects. An AI research scientist was interviewed for the second time on February 23, 2023. On February 27, 2023, a senior data consultant was the subject of the third interview.  Research technique called as a semi-structured interview combines the adaptability of an unstructured interview with the framework of a structured interview. In a semi-structured interview, the researcher has a list of predefined questions. However, the interview also enables follow-up queries and inquiries to dive more into the comments of participants. Semi-structured interviews are frequently used in qualitative research to gather data about participants’ experiences, viewpoints, and attitudes. They preserve some structure and consistency throughout interviews while allowing for a more in-depth study of the participant’s opinions than a structured interview.

    Ethical Considerations:

    MLOps introduce a number of ethical issues that, like any technology, need to be taken into account in order to guarantee that the models are created, implemented, and used properly. The next section discusses some of the most important moral issues with MLOps.

    Fairness and Prejudice:

    The potential for bias and injustice in machine learning models is one of the most important ethical issues in MLOps. The training of models using biased data or the encoding of pre-existing biases in the data can lead to biased models. Particularly when it comes to financing, hiring, and criminal justice applications, bias can result in inaccurate or discriminatory outcomes. Teams from MLOps must work together to make sure that models are evaluated for bias prior to deployment in production and trained on a variety of representative data.

    Privacy and Security: Security and privacy are important factors in MLOps. Sensitive data, including financial information, medical records, and personal information, is commonly used in machine learning models to generate predictions. MLOps teams are responsible for protecting both the models themselves from unauthorised access and modification and the data used to train and deploy the models.

    Explainability and Transparency:

    Understanding the reasoning behind a particular choice might be difficult due to the complexity and difficulty of machine learning models. Machine learning may come under suspicion as a result of this lack of openness. In order for stakeholders to understand how choices are made, MLOps teams must make sure that models are clear and simple to grasp. MLOps teams must also think about the moral application of machine learning models.

    For instance, models employed in the criminal justice system need to be impartial and fair, but models used in the medical area ought to be utilised to help people rather than to damage or exploit them. Model development, deployment, operation, and usage must all be done ethically and for the intended purpose by MLOps teams. Continuous monitoring and improvement: To make sure that machine learning models operate as intended and that any biases or other ethical issues are addressed, MLOps teams must continually monitor and enhance these models. This can entail upgrading the algorithms, updating the data used to train the models, or altering the way the models are utilised in actual production. Machine learning operations teams must make sure that models are created, used, and maintained in an ethical and responsible manner. By taking into account the aforementioned factors, MLOps teams may contribute to ensuring that machine learning models benefit rather than damage society. Every step of this study’s execution was done in accordance with research ethics. No personal information would be asked, and all responses would be fully anonymous, according to the language on the questionnaire. Prior to the interview, participants were made aware that the interview would be recorded and, if required, quoted in the text. The participant was then informed of their rights, including the freedom to terminate the interview at any moment and the right to refuse to answer any uncomfortable questions. Additionally, they received information about how their names would be obscured and how their data would be handled and kept in compliance with GDPR guidelines.

    Conclusion:

    By providing systematic and automated administration of the whole machine learning process, from creation to deployment and maintenance, MLOps has revolutionised the field of machine learning engineering. By utilising the greatest software engineering and operations practises, MLOps has improved the maturity and dependability of machine learning development, making the process of creating, testing, and deploying models quicker and easier. By promoting improved communication between data scientists, machine learning engineers, software developers, and operations teams, MLOps is revolutionising the field of machine learning engineering. With clearly defined roles and responsibilities, these teams can work together easily using MLOps to develop and implement machine learning models that are suitable for the needs of the company. Additionally, MLOps makes it simpler to manage all phases of the workflow of ML, data pre-processing, model training, release, and monitoring. Using automated tools and procedures, MLOps has decreased the amount of human effort necessary, allowing teams to concentrate on more complex activities like feature engineering and model optimisation. By enhancing model repeatability and dependability, MLOps is also revolutionising machine learning engineering. MLOps combines continuous integration and deployment pipelines, automated testing, and version control to make sure that models are produced quickly and effectively, reducing the possibility of mistakes or problems. Additionally, MLOps is dealing with model deployment and maintenance problems. By using Docker and Kubernetes containerizations, MLOps makes it simpler to deploy models in a variety of contexts, from on-premises data centres to cloud-based platforms.

    Theater Streaming Service BroadwayHD is Winning Big In This Awards Season

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    BroadwayHD Founders Bonnie Comley and Stewart F. Lane 1
    BroadwayHD Founders Bonnie Comley and Stewart F. Lane

    BroadwayHD founders Bonnie Comley and Stewart F. Lane are having a busy spring. The Broadway season starts with The Drama League Awards and wraps up with the Tonys, but BroadwayHD’s Comley and Lane are already running out of space on their trophy shelf. Since March, BroadwayHD has been honored with The Chita Rivera Award, ChaShaMa’s Champion of the Arts Award, four new Telly Awards, and hosted an Emmy voter screening for the award-winning Mr. Saturday Night musical with Billy Crystal and Bette Midler.

    BroadwayHD offers high-quality filmed versions of full-length Broadway productions, a Netflix-like model with a catalog of hundreds of shows. BroadwayHD launched its on-demand subscription streaming service in 2015, but the founders’ experience with filming Broadway shows dates back several decades. Lane, a co-owner of the legendary Palace Theater, produced The Will Rogers Follies and filmed the show in 1992. Comley started her career as a host and reporter for Nigthlife TV on The Travel Channel, reporting on cultural events, cabaret, and theater. Their desire was always to share Broadway shows with audiences outside the physical walls of the theater. Since 1992, they have participated in the filming and distribution to various media outlets of Legally Blonde, Grease is the Word, Company with Raul Esparza, Company with Neil Patrick Harris, Cyrano with Kevin Kline, Sondheim’s Birthday Concert, Romeo and Juliet with Orlando Bloom, ShowBusiness: The Road to Broadway and more. With the advent of streaming technology, they created BroadwayHD, which aims to make Broadway shows accessible to a global audience.

    Chita Rivera_ Stewart F. Lane_ Bonnie Comley
    Chita Rivera, Stewart F. Lane, Bonnie Comley

    Lane and Comley are long-standing and respected members of the Broadway community, Lane has been a theater owner for over 40 years, and he and Comley are both members of The Broadway League. They have received Tony and Olivier Awards, the highest honor for Broadway and West End shows. They have been honored with The Actors Fund Medal of Honor, The Paul Newman Award, and Drama League Awards and have theaters named after them for their philanthropic efforts in theater and arts. As theater insiders, Lane and Comley were able to secure agreements with all seventeen of the unions, guilds, and associations responsible for creating Broadway shows, this allowed a level of confidence in filming the shows. Their dedication and commitment to the live theater community and leveraging their influence with a global audience through BroadwayHD are garnering the respect and accolades they are receiving from their colleagues.

    In his presentation speech to BroadwayHD for the Chita Rivera Award, Tony-Winning Choreographer Jerry Mithcell stated that the filming and streaming of Kinky Boots increased the sales of tickets to live stage shows for Kinky Boots by tenfold. “ The founders of BroadwayHD, Tony Award-winning producers Stewart Lane and Bonnie Comley, are dear friends, and their passion for what we do as artists, preserving it and presenting it to people who can never make it to our city is incredible,” Mitchell said. Chita Rivera was also on hand at the awards to echo the sentiments of the additive value of filmed shows. Chita is a legend in the Broadway industry and stars in the production of Pippin, currently streaming on BroadwayHD.

    ChaShaMa Founder, Anita Durst, told the audience, “We are thrilled to recognize BroadwayHD as a Broadway industry innovator.  Innovation is a change to an existing product or field. BroadwayHD is leading the digital transformation of live theater arts by using streaming technology to make Broadway accessible to a global audience.” BroadwayHD is a 24/7 platform for theater fans to engage with the art form they love. It’s also a low-risk, economical introduction to Broadway for people interested in theater but unsure where to start.

    Bonnie Comley and Stewart F. Lane
    Bonnie Comley and Stewart F. Lane

    As BroadwayHD heads into its second decade, it is gaining momentum with its audiences, subscribers, and theatermakers looking to promote its shows to a broader audience. BroadwayHD is an introduction to Broadway for children and young viewers, who will become the next generation of ticket buyers to the stage shows. Aggregating hundreds of stage-to-screen Broadway shows into one easy-to-access platform for viewing. Preserving limited-run shows like Mr. Saturday Night with Billy Crystal, Pulitzer Prize-winning Paula Vogel’s play Indecent, and perpetuating the legacy of Andrew Lloyd Webber by memorializing his cannon of musicals are just a few of the reasons BroadwayHD is receiving its many accolades. Thanks to BroadwayHD, everyone can experience the magic of Broadway – stream on!

    Level Up Your Employee Wellness: FIX Health’s A Step Ahead App Leverages Video Game Technology for Unprecedented Results

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    FIX Health's A Step Ahead

    As a leading health management company in the industry, FIX Health is creating waves with its groundbreaking new app, A Step Ahead. Under the leadership of CEO Mike Tinney, this innovative program is transforming how employers and employees partner on health by leveraging the power of video game technology to improve engagement and redefine success metrics.

    Gamifying Employee Wellness

    Sticking with an exercise plan can be challenging, but FIX Health’s A Step Ahead program boasts an impressive completion rate of 94.4%, setting it apart from traditional health insurance programs. The program’s success can be attributed to its distinctive approach, drawing inspiration from the most popular video games to create a platform that is both interactive and engaging while motivating employees to be more active by prioritizing their personal health.

    “Video games have mastered human engagement,” Tinney explains. “That’s our main differentiator. It is what sets us apart from others.”

    The A Step Ahead program encourages employees to set personal fitness goals, track their progress, and earn rewards for their achievements. This interactive and gamified approach not only makes the program more enjoyable and engaging but also boosts motivation and adherence to the exercise plan. As a result, employees are more likely to complete the program and experience the benefits of improved health and well-being.

    Thought Leadership for Small Businesses

    FIX Health is not just another health management company. What makes them unique is their focus on disrupting traditional insurance schemes by catering to the unique needs of small businesses. With 50% of America’s workforce now employed by companies with 100 employees or less, FIX Health’s A Step Ahead program provides an innovative solution for smaller organizations. In addition, the company aims to provide thought leadership on the importance of employee wellness in improving retention and productivity, launching an informational campaign alongside the app in April.

    With over 11 years of experience in the industry, FIX Health has a clear mission to innovate wellness worldwide. Their fresh approach to fitness has touched the lives of more than 20,000 individuals, serving over 1,000 clients in the process. Their programs are designed to engage employees in interactive and interactive ways, motivating them to make positive changes to their health habits and improve their overall well-being.

    Trusted Partner for Employee Wellness

    With a proven track record of success and a reputation for delivering results, FIX Health has become a trusted partner for businesses seeking practical solutions for employee wellness. Their programs are designed to cater to the unique needs of organizations, including small businesses, and they are committed to providing thought leadership on the importance of employee wellness. Through its innovative programs, FIX Health is making waves in the industry, driving positive change, and helping individuals and businesses achieve better health outcomes.

    In an increasingly health-conscious world, the desire to offer employees the chance to better their personal well-being in fun and engaging ways is one that employers are clamoring for. By introducing an enjoyable innovation to the fitness world that allows employees to work together, A Step Ahead not only rewards health but also creates a bonding experience among those in the workplace.

    If you’re looking for an innovative approach to employee wellness, join the revolution with FIX Health’s A Step Ahead program at this link.

    About FIX Health

    FIX Health is a leading provider of innovative health and wellness solutions for companies of all sizes. Their flagship program, A Step Ahead, has redefined how employers and employees partner on health, disrupting traditional insurance schemes for health management and helping everyone take the steps they need to level up their health. By incorporating game-based learning, FIX Health has made exercise fun and engaging, with a documented 94.4% completion rate for the A Step Ahead Challenge. With a focus on combating health problems before they begin by promoting health behavior change through gamification, FIX Health is leading the way in innovative and engaging corporate health programs.

    Lavour Sanders Using His Success to Inspire Others Through New Book and Masterclass

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    Lavour Sanders
    Lavour Sanders

    Origin stories might seem tired. Tales of rags to riches can perhaps be cliché. Inspiration, however, comes from learning how a person can start at the bottom, only to reach amazing heights. Many people are born into environments nearly impossible to get out of or find themselves in circumstances they weren’t expecting. Nothing short of a little desperation and a fight for what you want is going to turn things around.

    These are the people we should be looking to for inspiration and guidance. If you’re wanting to break out of a treadmill run to mediocrity or into an industry you’ve always dreamed of, the best thing to do is find someone who has already done it. Find someone who has found success and then learn from them.

    When it comes to turning a series of setbacks into success, Lavour Sanders, known by many in the music industry as “Boomman”, has a true champion’s tale full of inspiration about achieving your dreams no matter what stands in your way. Now, he is sharing his story with the hope of helping others do the same.

    Independent King

    Sanders didn’t just waltz into the music industry and instantly become the executive producer of some of the biggest songs in hip-hop and rap. Not many people can say they went from veteran to stay-at-home dad to executive producer with a catalog of nearly 100 million streamed records. It takes dedication and hard work to reach heights like that.

    His journey is as unique as it is inspiring and he plans to share it all with readers everywhere in his new book Independent King: A Guide to How I Made Millions in Music Independently.

    Sanders’ book is a guide on how he became Boomman and made millions of dollars in the music industry. He did so independently using innovative methods and strategies. From promoting parties and events to executive producing music to consulting and managing countless artists and labels, Sanders has shared his accomplishments with those around him.

    The Independent King strives to consistently be an innovative agent for change within the music industry and he wants to help others reach the same level of success that he found. Sanders’ book is not only going to break down what he did, but it will also detail exactly how he did it.

    Rebranding the Boomman

    Sanders has been the Boomman throughout his entire journey to becoming the music mogul he is today. As he reached the level of success he dreamed of, he knew it was time to expand and do even more. He wants to do it as Lavour Sanders, the man behind the Boom.

    In addition to his Independent King book, Sanders will be hosting a Masterclass about making a million dollars in 90 days. The Masterclass will teach artists and entrepreneurs how to acquire funds strategically to start music or a business. He will not only continue to help artists within the music industry, but he is also applying all that he learned and accomplished to industries across the board, helping anyone looking to become an entrepreneur use his strategies to find success within their niche.

    Sanders will continue to be a force in the music industry, but after overcoming countless setbacks and achieving his dreams, he is passionate about sharing his story and his strategies with the goal of helping others. With a mentor like Sanders, what looks impossible now could become a reality.

    About Lavour Sanders

    Lavour “Boomman” Sanders is a music industry veteran and successful entrepreneur with a passion for helping others achieve their dreams. He earned his first million in 2011 and has since generated millions of dollars in income for himself and others, serving thousands of artists worldwide and distributing over 7,000 songs independently through his catalog. Sanders has established himself as an innovative agent for change in the music industry through his distribution company Muzik Junky and his service-based Authentic Empire. He now focuses on entrepreneurship and building his empire, offering his expertise to aspiring artists and entrepreneurs through his masterclass, A Million in 90 Days, and his upcoming book, Independent King.

    Who Says You Can’t Have a Cheat Meal? Tips On How To Bounce Back After The Occasional Indulgence

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    Tatiana Debique

    It’s hard for a lot of people to finally take the plunge and start their fitness journey. There’s enough information freely available that makes it clear that it isn’t just about exercising or eating right. You need to do both in order to be successful, but eating a healthy diet and maintaining a regular exercise routine is not always very easy.

    It can be especially challenging to stick to healthy habits when you’re used to certain tempting foods you shouldn’t be eating. Cheat meals, while satisfying at the moment, can often leave us feeling guilty and discouraged when it comes to weight loss goals.

    According to Tatiana Debique, President and Head Coach of The Bikini Prep Coach Co, it’s possible to indulge in a cheat meal without derailing your progress. In fact, she believes that a cheat meal can actually be beneficial for your body and mind, as long as you know how to bounce back afterward.

    Here are some of Debique’s tried-and-true expert strategies for bouncing back from cheat meals and achieving your best body:

    No Cheat Days

    Debique recommends that you plan your cheat meals ahead of time. It’s also extremely important that you make sure it’s only a meal and not an entire day of indulgence. Overindulging will likely make you feel completely off track with your routine and could even make it harder to start eating healthy again the next day. Sticking to one meal allows you to limit how many extra calories and unhealthy ingredients you consume, while also avoiding the negative effects of overindulgence.

    Hydrate

    After indulging in a cheat meal, Debique suggests drinking plenty of water to help flush out excess salt and sugar from your system. Drinking water can also help you feel fuller and more satisfied, which can reduce the likelihood of further overindulging.

    You should always aim to drink at least eight glasses of water throughout the day. Add some electrolytes to your water to help replenish any nutrients lost during your cheat meal. It’s an easy way to mix things up while reaching that 8-glass-per-day goal.

    Get Back on Track

    It’s necessary to get back on track with your healthy eating habits as soon as possible after a cheat meal. This means making sure your next meal is packed with nutrient-dense foods like fruits, vegetables, lean proteins, and healthy fats.

    Don’t let one slip-up turn into a pattern of unhealthy eating. Instead, remind yourself of your goals and your progress so far, and use your cheat meal as motivation to get back on track and meet those goals.

    What Nutrient-Dense Foods Should I Eat?

    After a cheat meal, it’s essential to focus on eating nutrient-dense foods that can help your body recover and get the nutrients it needs. Fruits and vegetables are excellent choices, as they are packed with vitamins, minerals, and fiber. Lean proteins like chicken, fish, and tofu can help rebuild your muscles and keep you feeling full, while healthy fats like avocado and nuts can help you absorb nutrients and keep your skin and hair healthy.

    Move Your Body

    Physical activity is a major part of any healthy lifestyle, and it’s imperative after a cheat meal. Incorporating some form of exercise into your routine can help boost your metabolism, burn calories, and make you feel better mentally and physically.

    You don’t need to do anything extreme, even a 30-minute walk or a gentle yoga practice can help you feel more energized and focused.

    About Tatiana Debique

    Tatiana Debique, President and Head Coach of The Bikini Prep Coach Co. is dedicated to helping women achieve their fitness aspirations. She is a NASM Certified Personal Trainer and a  NASM Certified Nutrition Coach. To learn more about Tatiana and to discover how you can attain your fitness goals, visit: https://bikiniprepcoach.com/

    MSM Performance Academy’s Coach Lucas Shares Mindset Strategies Anybody Can Apply to Elevate Their Game and Life

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    Coach Lucas Zeiler

    Coach Lucas Zeiler is a true champion who turned his passion for sports into a lifelong journey of triumph and inspiration, but it wasn’t always an easy ride. Starting as a below-average athlete with a physique that didn’t make heads turn, he knew he needed an edge to gain the physical and mental strength to succeed in the competitive world of sports.

    Driven by his love for athletics, Coach Lucas worked relentlessly to develop mental strategies and tactics that propelled him to lead professional and amateur athletes from around the world. His passion and dedication motivated him in wanting to help other young athletes achieve their college and professional-level sports dreams too, so he founded MSM Performance Academy.

    “At MSM, we’re always striving to inspire and teach our student-athletes how to develop the best skills, while instilling in them an unwavering winning mindset,” said Coach Lucas.

    “We are always incorporating the newest performance strategies while also teaching the fundamentals of gaining and keeping a winning mindset and strong body.”

    His dedication to improving the physical and mental health of young athletes, most of whom aspire to gain athletic scholarships or enter professional sports, is nothing short of admirable. In just two short years, their influence continues to grow, having coached over 2,000 elite athletes, ranging from 15 countries.

    View From the Bench

    Coach Lucas was often overlooked by coaches and teachers. He was told that he didn’t have what it took to make it in college or professional sports. But he wasn’t one to give up easily.

    Determined, he pushed through and earned a full-ride college scholarship, proving his doubters wrong. He went on to play semi-professionally before embarking on his coaching career, where he realized that the mental development of youth athletes was lacking in many.

    Fueled by his passion for mentoring and empowering young athletes, Coach Lucas set out to create a curriculum that would not only help them develop their physical skills but also cultivate their mental strength. His philosophy emphasizes the power of Vision, Self-Awareness, Self-Belief, Professional Habits & Routines, Leadership Mastery, & Flow State. These are the pillars upon which MSM Performance Academy was founded, and it is paying off, for both the company and the athletes.

    Creating a Vision

    Many athletes dream of playing Professionally or Collegiately. However, many of these athletes do not know how to take this dream and put it into action. Creating a Vision is the first step to success for any athlete. Without this step, the dream remains a dream.

    When athletes create a Vision, they’re beginning to nurture the dream inside them. With the Vision, the dream starts to take life and grows into every decision, thought, action, behavior, and emotion that exists in the athlete’s life.

    When athletes align with their Vision, momentum starts to grow, motivation starts to enhance, and obstacles that once seemed impossible become opportunities.

    “The Vision is the north star – without it, athletes are lost.”

    Practice Self-Awareness

    Coach Lucas teaches his athletes to practice self-awareness which allows them to understand their flaws – as well as their strengths and weaknesses. Most people, especially athletes, are afraid to look at their flaws. At MSM, the athletes become friends with their flaws. They have a system for the athletes to self-identify their biggest personal obstacles and implement strategies to take these obstacles head-on.

    “When an athlete learns how to do this effectively, not only do they get big results quickly, but they become empowered to take on any obstacles that would normally hold most people back,” says Coach Lucas.

    Athletes need to be cognizant of their current situation. They need to be effectively prioritizing what they need to work on, all of the time. Without Self-Awareness, no prioritizing is taking place, and the athlete’s development becomes inefficient.

    Through MSM’s unique Self-Reflection Tool, athletes will often learn that what’s holding them back may have nothing to do with their sport and everything to do with what’s going on outside of their sport, in their everyday life.

    Self-Belief Is Key

    When teaching Self-Belief to his athletes, Coach Lucas starts with the story of the two boys.

    One boy is born into a 3rd world country, he lives in a village where most of his relatives have never achieved anything, and struggle simply to survive. Another boy is born in a first-world country, his older brothers and sisters have graduated college, played college sports, and his father had a successful career playing professional sports.

    Do you think those two boys have different belief systems? Do you think those two boys have a different definition of the word “success”?

    We don’t even realize it, but our belief systems are often created by things outside of us, our families, our environments, and our experiences.

    Once his athletes realize that Self-Belief is a Tool and you can choose to believe in literally anything you want to believe in order to help you achieve what it is you want to achieve, now you’re seeing “self-belief” – the way it’s meant to be seen.

    With this perspective, Coach Lucas’s athletes may begin to break down their own limiting beliefs and build their own belief systems that will serve their thoughts, their emotions, their actions, and behaviors for the better.

    “Building a psyche with the right belief systems is a key component to anyone’s success”.

    Professional Habits & Routines

    Now that we have our Vision – where we’re going, our Self-Awareness – where we are currently, and the right Self-Belief, the belief systems that will allow us to get to point A to point B, the athletes now need to put these principles into action. This is where Professional Habits & Routines come in.

    You see 80% of our lives revolve around some habit or routine. What most athletes don’t realize is that what happens in competition directly relates to the habits & routines outside of competition.

    Habits and routines are key components of success in sports and life in general. Without a structured routine, it can be difficult to make consistent progress toward your goals. Coach Lucas emphasizes the importance of developing healthy habits and routines that support an athlete’s physical and mental performance. This includes regular exercise, healthy eating, the practice of emotional control, and quality sleep. Athletes who prioritize these habits are better equipped to handle the physical and mental demands of sports, leading to improved performance on and off the field.

    Beyond the basics of physical health, Coach Lucas also stresses the importance of mental habits and routines. Self-talk, visualization, and other mental practices can have a profound impact on an athlete’s performance. By developing positive habits and routines, athletes can build their confidence and focus, leading to a stronger mindset and better overall performance. Coach Lucas believes that with the right habits and routines, athletes can overcome any challenge and achieve their highest potential.

    With the right habits and routines, athletes can build a foundation of physical and mental resilience that will serve them well both on and off the field, and athletes who prioritize these habits are better equipped to handle the physical and mental demands of sports, leading to improved performance on and off the field. As Coach Lucas says, “What you do off the field is reflective of what you do on the field, both mentally and physically.”

    Leadership Mastery

    Leadership mastery is an important aspect of achieving success in any field. At MSM Performance Academy, Coach Lucas helps his student-athletes develop the qualities of a leader through practice, guidance, and motivation. He emphasizes the importance of having a positive attitude, clear communication, and the ability to inspire others. The academy’s leadership programs are designed to teach young athletes the skills they need to lead themselves and their teams to victory. By instilling the qualities of a great leader, Coach Lucas aims to create a new generation of young athletes who are ready to take on the world and make a positive impact on their teams, communities, and beyond.

    You see, college coaches & pro scouts aren’t just looking for athletes that can run fast and jump high. At the highest level, college & pro coaches are looking for athletes with strong character, who can handle adversity, and who dare to take on any obstacles that may come their way. This level of mental strength & fortitude comes from quality leaders, and that’s the type of player that will excel to the highest levels.

    Flow State

    Flow State is the state of consciousness in which one is immersed in a particular action with an emphasis on joy, energy, concentration, and fearlessness. The top athletes call this “Being in the Zone”. It’s when an athlete is putting in 100% effort, effortlessly. It’s when they’re aware of everything, without thinking at all. It’s when their focus is 110%, yet the game is coming to them. Time slows down, an athlete’s anticipation is at its highest, and every decision is precise & appropriate.

    “This is the pinnacle of an athlete’s mental performance. This is what we’re optimizing before. This is the most valuable element that I can teach an athlete” – says Coach Lucas.

    To achieve this state, athletes must find a balance between challenge and skill, and learn to manage their emotions and thoughts to stay present at the moment. When you reach a flow state, your performance can improve drastically, and you can tap into your true potential as an athlete. It takes practice, but with consistent effort, you can learn to achieve a flow state and perform at your best.

    Mental Health Education

    The mental health of his athletes is a top priority for Coach Lucas, and his incredible journey is a testament to the power of perseverance, passion, and dedication. Using his insights, athletes of all levels can begin to take steps toward improving their mental and physical health.

    Through his work at MSM Performance Academy, Coach Lucas is transforming the lives of young athletes, helping them to reach their full potential both on and off the playing surface. He knows, firsthand, the challenges that young athletes face, and he has dedicated his life to ensuring that they receive the guidance and support they need to overcome these challenges and achieve their dreams.

    From the young athlete who is struggling to maintain a positive mindset, to the college athlete who is finding it difficult to manage their time and prioritize health, Coach Lucas has the knowledge and experience to help them succeed. With his expert guidance, athletes from all over the world are learning to realize their full potential, push past limits, and achieve their goals.

    The Jordan Year Challenge

    Coach Lucas’ impact is set to reach new heights with the academy’s new Jordan Year Challenge, an initiative that will make the services of MSM Performance Academy accessible to the masses through The MSM Foundation.

    The MSM Foundation plans to bring together the leading experts in sports and mental health for a virtual summit. These experts will share their expertise with players, parents, and coaches alike. The program includes a structured curriculum that provides them with tools and strategies Coach Lucas has used to impact the lives of over 2,000 elite athletes over the past few years.

    The Jordan Year Challenge will be available for all families for just $23, and the results will be truly life-changing. The goal was to create a mass movement that will battle the suicide rate among athletes and change the landscape of youth sports.

    The effort aims to honor the lives of athletes like Katie Meyer, Arlana Miller, Morgan Rodgers, Tyler Hillinski, Sarah Shulze, Jayden Hill, Robert Martin, and Lauren Bernett, all of who have taken their lives as young prestigious college athletes. Additionally, the proceeds of the challenge will be donated to the individual foundations built in their names.

    MSM Performance Academy, and the newly founded Jordan Year Challenge, is successfully doing all that Coach Lucas set out to accomplish—fix the broken mindset in the world of sports.

    Whether you are a young athlete just starting, or a seasoned professional looking to take your game to the next level, Coach Lucas and the team at both MSM Performance Academy and The MSM Foundation, are here to help you achieve your dreams. With their winning mindset and proven strategies, you can be confident that you have everything you need to succeed, both on and off the field. So what are you waiting for? Take the first step towards achieving your dreams today, and join the MSM family.

    About MSM Academy

    MSM Performance Academy, founded by Lucas Zeiler, and led by CEO Kal Maadi helps families guide their children to reach College and Professional levels in the best way possible; teaching them the fundamentals to maintain sound minds and bodies, while performing optimally, both physically and mentally. The goal for MSM is to offer mental and physical performance training and empower youth sports athletes, student-athletes, and professional athletes to become leaders of themselves. Through The MSM Foundation, the academy teaches players how to reach optimal levels of mental and physical performance. For more information, please visit www.themsmfoundation.org.

    Travis Baucom of Balcomie Capital on Transitioning from Investing in Houses to Self-Storage Syndication

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    Travis Baucom
    Travis Baucom, Founder of Balcomie Capital

    As exciting as property investing is, it’s certainly never a sure thing. Projects go over budget, markets slow down, and renters can be nightmares to work with. For those reasons, many accredited investors are moving their capital into self-storage investments.

    For investment manager and influencer Travis Baucom, Founder of Balcomie Capital, the move to self-storage investment was a logical progression.

    “People focus too much on buying houses as an investment,” said Baucom. “Focusing on self-storage has presented more returns on the dollar and commercial real estate has proven way more profitable for our investors.”

    Balcomie Capital’s Founder boasts a notable investment track record. As the former CEO of Texas’s largest privately-owned distressed house-buying firm, Texas Trust Home Buyers, where he led the company in buying over $50 million in homes successfully for years. He has since stepped down and is now focusing all of his efforts on buying self-storage investments.

    Baucom has spent the last several years helping new and seasoned investors enter and navigate lucrative investments across the self-storage space. He has become one of the industry’s most recognized figures and thought leaders in this segment of investing.

    Deeming self-storage investing as a smart move for those looking to diversify their real estate portfolio, Baucom believes the space to be promising in increasing returns on investments.

    Below are the most valuable pieces of advice he has for those hoping to transition from property investments to self-storage — and each tip comes from his own hard-earned experience.

    Learn About the Market

    Learning about the self-storage market — or any market you hope to invest in — is key to finding success. “The first thing to do is a deep dive into the market’s history to learn how it has performed in the past,” said Baucom. “When you learn how self-storage investments retain resilience in the face of changing market conditions, you’ll begin to understand why this investment space is so hot right now.”

    If solo research isn’t your thing, you can also learn about the market by taking a course or investing with someone who knows the market well and learn from them.

    Explore the Risk Involved

    Since becoming a viable investment opportunity 15 years ago, self-storage has proven to be a low-risk investment that has outperformed other commercial real estate investments. Baucom pointed out that this was particularly true when the country suffered through the great recession in 2008. Self-storage investments remained one of the few bright spots in investors’ portfolios and provided a reliable, passive income that outperformed other stock and property investments.

    “The high profitability of self-storage units has made them a popular choice among investors seeking tax-advantaged investments that can generate long-term revenue,” said Baucom.

    Have Your Finances in Order

    One aspect of embarking on your self-storage investing journey is that it requires more available capital than buying residential properties. By definition, self-storage facilities are larger than houses, so they are much more expensive,  But they also reap much higher profits than houses due to how commercial properties are sold..

    If you aren’t sitting on millions of dollars to purchase, build, or renovate a self-storage facility, it’s not the end of the road for this dream. Baucom suggests partnering with skilled operators like his firm.

    Build Peer Relationships

    Building relationships with other investors in the self-storage space can be a great way to learn about new opportunities and find potential partners for future projects. Not only will developing a strong group of like-minded peers be important to learning, growing and long-term success, they can also become like colleagues and act as people that you celebrate wins with and strategize fresh ideas and plans with.

    Using these tips, you’ll be sure to get started on the right foot in your self-storage investment journey.

    About Travis Baucom

    Travis Baucom, Founder of Balcomie Capital, is a seasoned asset investor with over 10 years of real estate investing experience, with a consistent return that has yearly outperformed the market over the past decade. Balcomie Capital is a boutique firm for high-net-worth and high-income professionals. Its mission is to deliver fully-managed, private investments that allow investors to pursue what matters most to them, offering unprecedented access to income-producing private investments to help build a legacy and future for the next generation.To invest with Balcomie Capital, please visit: https://balcomiecapital.com

    Doug Andrew Lays Out 3 Ways an Indexed Universal Life insurance policy can offer more than a Traditional 401(k)

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    Doug Andrew
    Doug Andrew , Founder and CEO of 3 Dimensional Wealth

    Doug Andrew knows a bit about creating financial abundance and long-term wealth. He founded 3 Dimensional Wealth and acts as its CEO. He believes in approaching finances from a holistic and long-term point of view and has worked in the field for over 50 years.

    Andrew is a New York Times and Wall Street Journal bestselling author on money matters and is also a respected radio, TV, and YouTube personality. For these reasons, we’re listening when he speaks up to say that he believes an Indexed Universal Life Insurance Policy (IUL) may be better than a traditional 401(k) retirement plan.

    Sure, most of us have been raised to believe that a 401(k) is the gold standard for retirement savings. It’s easy to understand, can be rolled over when you change jobs, and many employers match contributions up to a certain point. It’s also invested without taxes being withheld from it. What’s not to like, right?

    Well, according to Andrew, quite a bit.

    Why 401(k)s Aren’t Your Best Bet

    Over the last several years, employers have increasingly moved away from strictly defined benefit pensions and toward defined contributions — such as 401(k)s — in which the employer lets the worker define how much they want to, or can afford to, contribute from each of their paychecks.

    “Most employers also match — and cap — employee contributions up to a certain pay percentage. The problem here is, whether your 401(k) makes or loses money in the stock market, it ends up being your problem, not your employers,” shared Andrew.

    The finance CEO shared that recent findings from Dalbar, the country’s top financial services market research firm, known for performing trusted ratings and evaluations of financial and healthcare industry practices, shed new light on the subject.

    “Dalbar says the average person who has money invested in the market in IRAs and 401(k)s is only earning 3.49%,” he said. It’s a paltry amount when you consider that some savings accounts in the US pay 4% interest,” he said.

    When looked at in contrast with the  5% to 10% predictable return rates of IULs can provide, you may start to see what Andrew means.

    Below are the finance whiz’s top three aspects to mull over when deciding where to park your retirement savings.

    After-Tax Vs. Pre-Tax Contributions

    When considering IULs vs. 401(k)s, taxes are one of the first issues to consider.

    401(k)s are funded by pre-tax money, meaning your retirement savings go directly from your pay to your 401(k) without any tax removed. This is one of the first things usually mentioned by fans of 401(k)s.

    But, what people don’t consider is that you’ll be paying taxes on this money when you withdraw the funds upon retirement.

    “The thinking here is that you are just deferring taxes — often with the hope that you’ll be in a lower tax bracket when you retire,” said Andrew. “But really, you’re just procrastinating on these taxes, and most American retirees aren’t in a lower tax bracket at retirement, they may even be in a higher one.”

    With an IUL, you contribute post-tax money into a policy, and it can grow tax- and worry-free, offering less stress as the years go on and at retirement.

    Market Protection Vs. Market Risk

    Another benefit of IULs is that they give you all of the market’s upsides without the danger of any of its downsides.

    “When the market goes up, you gain, thanks to indexing. When the market goes down, you don’t lose, thanks to your 0% guaranteed floor,” Andrew explained of this investor-friendly option.

    He also noted that an IUL is not capped and lets you contribute bigger amounts with fewer annual limits. For example, in 2023, the annual 401(k) contribution limit will be capped at just $22,500 and only $30,000 for contributors over 50.

    Access Your Money Anytime Without Penalties

    Another thing that Andrew dislikes about 401(k)s is that there are strict financial penalties if you choose to remove your money early. On the other hand, an IUL lets you access your money at any time — and at any age — without penalties.

    If you have a family emergency, an unexpected illness, or other unforeseen circumstances, having an IUL over a 401(k) can be a true lifesaver.

    The final point Andrew made for an IUL over a 401(k) is the allowance of transferring money from your policy to heirs without income tax liability, thanks to the IUL’s death benefit.

    With these illuminating thinking points to consider, we’re sure you’ll make the right decision about your retirement savings and be glad that there are various options at your fingertips.

    About Doug Andrew

    Doug Andrew, Founder & CEO of 3 Dimensional Wealth, provides a holistic program that helps individuals and families create financial, foundational, and intellectual abundance. He has more than five decades of experience in the financial sector and is a New York Times and Wall Street Journal bestselling author. The radio and television personality also has a high-performing YouTube channel. For more information please visit www.3dimensionalwealth.com

    Lead and Overcome: LLL Event Furnishings & Rentals CEO Neil Mirchandani Shares Tips for Leadership in a Fast-Paced Environment

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    Neil Mirchandani

    There are a lot of industries in which businesses — and the teams that run them — have to work quickly and under specific time constraints. Event rentals are among those fields. Neil Mirchandani, Founder and CEO of Atlanta-based LLL Event Furnishings and Rentals, has been mastering fast-paced leadership for years and his company’s revenue topped $11 million this year.

    “It’s a fast-paced environment, and things can get a little crazy around the warehouse, but we get it done in a timely manner and where it needs to go,” explained Mirchandani of the 35-person team in his 70,000-square-foot space, which is chock full of lounge furniture, dance floors, drapery, chairs, and other event rental items.

    The founder and master of operations has been so successful in his field that his company is the number one furnishings provider in the Southeast of the US for film sets, music videos, sporting events, and other temporary settings.

    They have also sourced items for Netflix shows, decked out venues for album release parties and music videos, and have seen it all in the fast-paced business. Fans of Netflix’s Love is Blind are already familiar with Mirchandani’s talents — he provided most of the furnishings featured on the show.

    People not in the event rental business never realize the crazy hours and quick turnarounds involved. The company’s on-staff crafters and furniture makers might need to repair things in a hurry if they are damaged or immediately being rented again, and clients often put in late requests, or need unexpected customized items.

    “Basically, everything has to be done overnight in this business,” he said, meaning it literally and figuratively. From late-night setups for early morning events and frantic last-night searches for the perfect items, event rentals can certainly overstress  business owners.

    But not Mirchandani, who shares his best advice for leadership and overcoming challenges, gleaned from years of working under pressure.

    Prepare Yourself

    “Be prepared at all times,” said the Founder. “Things can change at any moment, and you have to make progress where you can get it. Always stay calm. Don’t rush and go crazy when you get a call to do something insane at the last minute.”

    Whether that means having a breathing routine you do when stressed, or a certain friend you call that always has a calm head, find a strategy for staying calm and use it each time. In the moment, you might feel like it’s a waste of time to take 90 seconds for breathing or talking things through, but it will save you hours of mental stress later to stay poised in the moment.

    Avoid Hitting the Panic Button

    The only thing worse than a frazzled founder is a distressed team. That’s why Mirchandani advises never to let your staff see you sweat and keep them from getting stressed or overwhelmed.

    “Don’t panic in front of your staff. Energy is contagious. As an operator, you have to stay calm and de-stress those around you. Keep your cool whether the building is burning down, COVID hits, or you just don’t know what to do,” he said. “I’d never go to our warehouse crew and say ‘Oh my God, we have to get this done now!’ frantically,’ I know that will only make things worse.”

    Tackling a Post-Pandemic Atlanta

    He explained that the global pandemic presented even more unique challenges to his business and leadership, forcing him to step up and become even better at leading under pressure.

    “Atlanta business went from zero to millions, post-COVID, because while we were fairly large prior to the pandemic, we were forced to completely close during 2020, with effectively zero employees and zero revenue,” Mirchandani. “When we opened towards the end of 2020 and into 2021, we navigated quickly, had to hire, buy, and adapt quickly because the demand was intense.”

    So, whether navigating an internal crisis or a global one, cool heads need to prevail among leaders, and with this insight from Mirchandani, we can all lead a little bit better.

    About Neil Mirchandani

    Neil Mirchandani is the founder and CEO of LLL Event Furnishings & Rentals, an Atlanta-based multi-million dollar event rental, furniture, drapery and dance floor provider. The company is the #1 furnishing provider for film sets, music videos, sporting, corporate and other events in Atlanta, Georgia. For more information about the Southeast’s largest selection of quality lounge furniture, fit for all social and corporate events, please visit: https://luxuryloungeatl.com/

    Here Comes the Sun: How Solar Exclusive Shares Unique Leads With the Country’s Best Solar Companies

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    Rich Feola
    Rich Feola, the Founder of Solar Exclusive

    Solar sales is a field that relies on leads to find the customers that need their planet- and wallet-friendly solutions. Though door-to-door sales are a tried and true technique in the solar field, warm leads for families that are truly interested in solar installations are absolutely priceless. That’s where Solar Exclusive comes in.

    The 8-figure marketing company is second-to-none when it comes to providing exclusive leads, pre-set appointments, and more to the country’s most respected solar companies.

    The company has worked with more than 2,500 happy clients in 286 markets to provide more than two million residential and commercial solar leads.

    Of course, lots of companies claim to provide exclusive leads and don’t, instead providing well-used lists of people that already have solar products installed or simply aren’t interested at all and hang up or slam the door in your face.

    Solar Exclusive Founder Rich Feola feels your pain. The successful founder has worked in the solar industry for years. Indeed, he started as a door-to-door salesman specializing in home upgrades nearly 15 years ago. In fact, many of his account representatives were previous solar salespeople as well. So, he knows firsthand how great it feels when you are actually approaching warm and exclusive leads.

    The marketing company has been profiled in Digital Journal and Yahoo Finance, as well as appearing on NBC and FOX. If that’s not legit enough, they generate $4 million in revenue every month and have a large crew of employees creating leads every day.

    “People always ask me, ‘If you’ve worked with 2,000+ solar companies in the last five years, how do I know I will really get exclusive leads, and you’re not sharing them with other companies? How do I know you are really going to take care of me?” said Feola.

    How Exclusive Are They?

    Through proprietary technology and automation, Solar Exclusive’s track record proves they regularly double solar companies’ income using YouTube strategies to set up exclusive appointments for their client companies with interested homeowners in their region.

    They do this by keeping every region and campaign totally separate, utilizing proprietary technology to ensure exclusivity is maintained.

    “Everything we do is in an exclusive nature. It’s very common for many solar lead companies to resell leads — the leads get repeated, and they get called by multiple solar companies, making companies have to drive their prices way lower because there are too many people competing, but not us,” said Feola.

    Over the several years they have been in business, Solar Exclusive has compiled a staggering amount of industry and consumer data that can be mined to create results for their clients.

    Dedicated Call Center

    Solar Exclusive has also upped the ante for clients registering for a trial with the company: free use of their dedicated call center. The use of the facility lets partner companies make even more exclusive appointments from the warm leads provided by Feola and the team.

    “The fact that we offer our call center for free is a huge perk that can help our clients save time, so they only meet with the most-qualified and ready-to-buy homeowners. With our process, we’re often connecting solar companies with homeowners who are already looking to buy solar, which makes the sales process easier,” shared the Founder.

    Letting clients use the Solar Exclusive call center makes the process of collaboration and successful conversion that much easier. Pairing with the country’s largest indie solar marketing company has been paramount to making even more sales for the firm’s other clients currently utilizing the service.

    As Solar Exclusive develops further, incorporating approaching B2B industries such as manufacturing, storage, logistics, commercial real estate and more, having access to their data is more helpful than ever before.

    In fact, it’s Feola’s goal to make Solar Exclusive a one-stop shop for solar lead campaigns in any market and with any target demographic around the country.

    For anyone working in the field of solar installations, it’s simple to see why Solar Exclusive is leading the pack on exclusive solar leads nationwide.

    About Rich Feola and Solar Exclusive

    Rich Feola is the Founder of Solar Exclusive, an 8-figure marketing company that generates unique, qualified leads and appointments for solar companies across the nation. Solar Exclusive has been featured in Digital Journal, Yahoo Finance, NBC and FOX among other publications. Want to skyrocket the success of your solar business with top-notch leads? Visit this link to book a strategy call: https://solarexclusive.com/