Direct Response Launch is an advanced online business course for serious women looking to step up their entrepreneurial game. Tarla Makaeff, the Copy Queen, published author, and Founder of multiple business courses, worked at marketing agencies and as a freelancer for over 13 years, writing for some of the biggest brands in the world.

“I created this course to support women in transforming from ‘female content creators’ to ‘female entrepreneurs,’” Makaeff explained. “These are higher-level thoughts that most women only figure out after years of being online. I cultivated these behind-the-scenes concepts from my combined 17 years as a direct response copywriter and online entrepreneur and tailored them to suit an educational format.”

Makaeff’s Heart-Centered Mission

Makaeff has a long resume in the marketing, advertising, and copywriting spheres. Her calling now is to empower other women as she has come a long way and has much to share.

Her ‘Big Why’ is that life is short. Makaeff had an extensive career, but she worked so hard that she felt depleted. Makaeff didn’t want to spend all her time working. She wanted the time and lifestyle freedom to do something that mattered and made a difference in others’ lives.

“My mission is to support creative women who want to sell their heart-centered products and services with confidence,” said Makaeff. “The intention behind my courses is to give women the game-changing gift of not only living out their fullest, truest potential but also becoming untouchable to the economic shifts that happen at least four times throughout the life of their careers,” Makaeff continued. “You do that with a product or service that solves a problem for people and the marketing strategy and copy to back it to predictably make income.”

About The Course

The Direct Response Launch course supplements Makaeff’s Social Star course with marketing and advertising strategies that go beyond the foundational work she teaches in Social Star. Direct Response Launch is a series of advanced audio trainings that cover modern marketing strategies using direct response, a form of marketing that prompts an instant response by inspiring those prospects to take a specific action.

“My program is unique because it is based on timeless principles with insider knowledge from my years of personal experience writing for household names,” said Makaeff. “This takes direct mail concepts and applies it to the online world.”

If you are wondering whether this course is one size fits all, it is an advanced marketing and advertising blueprint that you can tailor to your unique needs.

Suppose you are used to being mediocre on social media, not bad, but know there’s more available to you. In that case, this course provides you with advanced methods for more substantial influence, impact, and profits — positioning you to become the number one authority in your niche.

“We will go over developing a manifesting mindset, growing a massive fan base, getting as many customers as you can dream of, and writing words that sell,” Makaeff shared. “Then, we’ll continue with building a profitable business with product and service launches, taking your business to the next level with funnels, and exploding your brand with social media ads.”

Her experience and knowledge bring clients to Makaeff, but her exuberant passion for her craft keeps them coming back for more.

About Tarla Makaeff

Tarla Makaeff, The Copy Queen and Founder of the Iconic Copy Course is bringing her vast experience as a 7-figure copywriter to help others learn how to craft their strategy and messaging for ultimate growth. Leveraging her decade plus of agency and freelance copywriting experience, Makaeff is helping hundreds of creative, heart centered female entrepreneurs start their purpose-filled businesses online and grow their brands with copy that converts. To learn more, visit www.tarlamakaeff.com.

Stephanie Tran, Founder and CEO of Tutor Route, is hailed as the ‘Edupreneur’ and is the creator of her 6-Figure Tutor Masterclass: Create and Launch Your Tutoring Business Profitability in 30 Days! Skeptical? The course works because she did it first and now helps others to do it, too. This is her story.

“My mission is to impact lives and empower teachers to cash in on changing the world,” said Tran. “Teachers are entrepreneurs at heart and run classrooms like they mean business. While teachers are suppliers of knowledge, their salaries don’t typically meet the demands of their lifestyle nor their level of effort and impact. I want to show teachers they can do what they love and give themselves a raise with skill sets they already possess.”

About the Course

Most tutors make peanuts, but it isn’t because they are not talented. They are in fact talented educators and fantastic tutors beloved by their students. But they lack the branding and knowledge to structure their tutoring in a way that can make a life-changing profit. Tran’s course teaches educators how to get to that point; how to go from a side hustle to a business — without the sweat and tears that come to mind when we think of second jobs.

The course includes many base level and advanced skills curated to help aspiring educational business owners create something that will earn them money and last. Students learn how to create an MVB (Minimum Viable Brand), attract and tailor to their markets, consult confidently and close deals, manage business administration work comfortably, produce content like a boss, and more!

6-Figure Tutor Masterclass includes the course itself, resources, community support, and live mentorship opportunities. Students receive the exact blueprints Tran used to make 6 figures part-time while working a full-time job! They also have access to an accountability buddy, cross-marketing partnerships, internships, and a collaborative working relationship with mentors and alumni.

Additionally, people who join the masterclass are granted lifetime access to 30 lessons, challenges, and workbooks in her Tutor Route App.

Why it Works

Tran’s unique business model teaches her students how to follow her proven framework to create a successful tutoring business. Her model is scalable and profitable virtually, at home, and even across school districts as Tran secured semester deals up to $45,000. She’s even taught other certified educators and licensed counselors how to do it. Josalynn, one of Tran’s masterclass students, coaches students through therapy to support their mental health with her business, Sol Shines On. That’s the beauty of this course: its reach spans much wider than just basic subjects and encompasses any subject experts want to teach.

The daughter of Vietnamese refugee parents who sacrificed much to get their entire family a secure and comfortable status in the American world, Tran comes from a home that is rightfully risk-averse and pragmatic. On the other hand, Tran sees the land of opportunity for what it really is: a place where a certain level of calculated risk is rewarded.

Tran obtained her degree from The University of Texas (UT) and stayed quite busy during her enrollment with such feats as winning speaking contests and working as a transcriber. Through her efforts, Tran published an article in an academic journal that is still used in upper-level class curriculum today.

Additionally, she began tutoring and mentoring students in disadvantaged communities for economical rates. Tran realized she could make money while making a difference if she structured her tutoring sessions accordingly — a skill she teaches in her 6-Figure Tutor Masterclass.

This toe-dip into tutoring afforded Tran’s master’s degree at John Hopkins University, trips abroad, and the ability to support underprivileged children in her classroom, sometimes offering more than tutoring, including shelter and food.

Through the pressures of her childhood upbringing (with reasoning she more than respects and understands) she became her own person and worked very hard to get where she is today. The amount of work she put in on the front end is astounding, and her masterclass students reap the benefits for a fraction of the hours Tran put in.

“We’re adamant about respecting elders in our culture. While I do appreciate my parents’ wisdom, we debated over priorities because we grew up in different worlds. I value my dream; they value security,” said Tran. “My parents fled the Viet Nam War and sacrificed their passions for stable jobs so that I could even have the luxury of chasing my dream. I feel like I owe it to my parents to take the opportunity and give the American Dream my best shot.”

That she did — and hit her target with a bullseye.

About Stephanie Tran

Stephanie Tran, Edupreneur, Founder, and CEO, mentors educators to become successful Tutorpreneurs with her masterclass by creating, launching, and growing their education businesses. Tutor Route’s goal is to support lifelong learners every step of their journey. For more information about Tran’s 6-Figure Tutor Masterclass, please visit https://6figtutormasterclass.localtutorroute.com/6-figure-tutor-masterclass or download the Tutor Route App on Apple or Android

Every entrepreneur is also a leader, especially when managing a team of employees. In this article, Corey Shader shares tips you can use to become a more effective leader.

Set Clear Expectations

How do you measure success? Your employees need to know the answer to that question just as much as you do.

Whether it’s working on a project or simply setting standards for the workplace, it’s important to communicate clearly—and regularly—exactly what you expect from your team.

Set “SMART” goals. SMART goals are those that are:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Communicating your expectations and goals will make it easier for you to check in on your team and monitor the progress of their projects.

Listen Well 

Make it a priority to listen to your team. For example, at the end of every conversation, simply ask: “Is there anything else?” This opens the door for your employees to share any questions or concerns they’re experiencing in the workplace.

That doesn’t mean you’re responsible for resolving every issue. But at the very least, taking time to let your employees feel heard can go a long way toward employee morale, and it can deepen trust between you and your team.

Share the Glory

When your company achieves a goal, don’t just pat yourself on the back. Pay it forward by thanking team members that made significant contributions.

Even a simple acknowledgment in a team meeting can make workers feel valued and respected, which creates loyalty to your company. Some managers even offer their praise in public by highlighting star employees on their website or social media page.

Develop Other Leaders

Today’s workforce doesn’t just need managers but mentors. Great leaders find those around them who show promise and invest in them, molding them into leaders within their respective departments.

You can achieve this by mentoring rising stars one-on-one, giving them additional responsibility over time, or even inviting them to attend business conferences or webinars.

This can have practical benefits as your team grows since you’ll be able to delegate more and more of your responsibilities to your trusted team members. You may even discover that you’ve hired team members that are better at certain tasks than you are. That may be humbling, but it also means that your company is stronger as a result.

Stay Flexible

If we’ve learned anything in recent years, it’s that nothing is certain. The best leaders adapt to change, and their positive attitude can serve as an example for the entire team.

Practically, this might mean welcoming new ideas and approaches. Become a lifelong learner by reading the latest books and listening to cutting-edge podcasts, and find ways to integrate these lessons into your team meetings and day-to-day routine.

About Corey Shader

Over the years, Corey Shader has served as a consultant and investor and has even founded several companies, including Insurance Pipeline. Today, Corey uses his entrepreneurial experience to help young businesses reach their full potential. His life experiences continue to inspire others to be their very best, both in and out of the business world.

It’s no surprise that serial entrepreneur Nicole Tabs named her business development agency Monarchy Media. This multi-talented CEO has become an industry leader in each new field she expands into, having built multiple successful companies at a young age.

She is the co-founder of the film production company, Serendipity Group Inc, co-founder and CEO of Monarchy Media, and her most recent success story is as a co-founder of a fitness company called Upliffs.

You might be wondering how she manages it all. After being barraged with similar questions from audiences, followers, and interviewers over the years, she is tackling success and all its facets with her new website, Keeping Tabs.

On the site, Tabs shares inside tips and a look into her daily life. Site members will be rewarded with regular informative blog posts, exclusive guides, and even have direct access to Tabs, with the ability to ask questions of the businesswoman and her team.

An additional benefit for members of her latest venture will be the ability to take advantage of coaching programs for women and entrepreneurs, with a particular focus on intimate looks at Tabs’ life and how she juggles running three businesses, personal relationships, self-development, money management, travel and much more.

The site and its content will be far from a look back on her successes, however. The high-energy powerhouse has new projects in the pipeline and plans to share with her audience exactly how she moves from the daydream phase to reality – all in real-time.

A Family Monarchy

Of course, no business woman goes it alone and Tabs has two people solidly in her corner as teachers, co-founders, and inspiration – her mom and dad.

Her father is also a serial entrepreneur, and it was watching him as a child that taught Tabs much of what she learned about strategy, work ethic, and business ownership. In fact, her father suggested that she call her film company Serendipity Group Inc. since he intimately knew that much of business relies on skills, a keen eye, and resources – but also on that fateful bit of luck and chance that we call ‘serendipity.’

Tabs’ mother also plays a key role in her business life. She is the co-founder of Serendipity Group Inc. Together,  they manage all aspects of film projects, most of which are designed to  inspire, entertain and capture the imagination of  all audiences.

Working with Moguls

Serendipity Group Inc’s latest project has Tabs and Rosanna Grace working with some of Hollywood’s A-List executive producers for the new series about inspiring women of the civil rights movement, which the first two episodes aired on January 6th, 2022, on ABC, and now streaming on Hulu.

Online Influence

While Serendipity Group Inc. influences the nation with films,  Monarchy Media influences an online audience. Founded in 2018 with Tabs’ now-husband, Andrea d’Agostini, the undertaking quickly grew from a boutique business that marketed influencers, to a full-fledged marketing and media management company and business development agency.

In a few short years, the duo went from matchmaking between brands and influencers to managing websites, structuring social media, creating websites, email marketing, staffing, and training for sales teams.

Then, just over a year ago, Tabs founded Upliffs, a fitness company creating a range that includes workout gear, bags, accessories, small fitness equipment, and more. Their tagline? ‘Your workouts should never be a drag.’

She recently began sharing her business and branding secrets on a YouTube channel, which had a tremendous response and inspired the idea for her new membership website. She hoped to lend a helping hand and provide knowledge-sharing with those who hope to build their own companies, built on their own unique, personal strengths.

“You can leverage almost anything when building a brand,” Tabs said.

With the YouTube channel and website, Tabs allows anyone a view into her success stories and insight into her various industries. She feels like the time is right to share this information, now that she can boast of several successful endeavors.

“I’m a female entrepreneur who builds seven-figure brands,” said Tabs. “And now, I want to show other women, or anyone who wants to listen, that they can do the same.”

About Nicole Tabs
Nicole Tabs is a serial entrepreneur and humanitarian who is the CEO and co-founder of Monarchy, a highly successful business development agency. She is also the co-founder of Serendipity Group, launched their new TV series on ABC. To view Nicole’s website, visit http://nicoletabs.com/.