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    Scott Crockett, CEO of Everest Business Funding, Reveals 7 Ways Entrepreneurs Can Help Employees Be Their Very Best Selves

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    Scott Crockett, CEO of Everest Business Funding

    Hiring top talent is one of the most important things a business can do. On their path to success, though, talent alone is not enough. Entrepreneurs need to be able to enable and encourage their employees to be their very best selves.

    Entrepreneurs need to create a work environment where all employees can become highly productive and motivated to succeed. Luckily, there’s a lot that entrepreneurs can do to motivate their employees.

    CEO of Everest Business Funding Scott Crockett details below what entrepreneurs can do to help their employees become their best selves.

    #1. Invest in Development

    Entrepreneurs can help employees grow by investing in their development. The more knowledge and tools employees can obtain, the more equipped they’ll be to succeed.

    You should invest in your employees’ professional development for various skills directly and indirectly related to their jobs. This includes job-specific training as well as general skills development in communication, teamwork, and money management.

    #2. Give Employees Purpose

    Employees today want to know that the job they’re doing is valuable to the company. As such, entrepreneurs can give employees work that they feel is meaningful and contributes to the company’s growth and success.

    #3. Be Inclusive

    Another way to make employees feel valued is to create an inclusive work environment. When employees are able to contribute, and they feel their feedback is valued, they’re more likely to feel like their best selves. You can do this by creating open feedback channels and allowing everyone to give input.

    #4. Focus on Wellness

    Benefits are a huge part of what separates one company from the next. Today’s line of benefits should focus on wellness — both physical and mental. This can include wellness programs such as gym memberships and nutrition assistance but should also include mindfulness practices that focus on yoga, meditation, and self-improvement.

    #5. Embed Values into the Business

    Employees are more motivated to produce when they work for a company that shares the same values. Today, it’s vitally important for entrepreneurs to create value-driven businesses that stand for something. Embed those values into the day-to-day operations of everything you do at your company, and your employees will feel empowered to contribute to that bigger cause.

    #6. Let Them Set Their Own Goals

    Companies often set goals for their employees. These are communicated during review periods and are usually done on an annual or semi-annual basis. The problem, though, is these goals are set by managers. Instead, try flipping that concept on its head and allowing employees to set their own goals — within reason, of course. This will make them feel included in the process and more motivated to achieve the goals.

    #7. Don’t Punish for Mistakes

    Scott Crockett says business owners can encourage entrepreneurship within the company by celebrating rather than punishing mistakes. As any entrepreneur knows, not everything will work all the time. And that’s OK. By using mistakes as valuable learning situations rather than scolding and punishing, you’ll encourage employees to think outside the box and contribute in creative and innovative ways.

    About Scott Crockett

    Scott Crockett is the founder and CEO of Everest Business Funding. He is a seasoned professional with 20 years of experience in the finance industry. Mr. Crockett’s track record includes raising more than $250 million in capital and creating thousands of jobs. Scott has founded, built, and managed several finance companies in the consumer and commercial finance sectors.

     

    Photography Lighting Tricks For Achieving Perfect Photos

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    Photography Lighting Tricks For Achieving Perfect Photos

    Lighting plays a major role in photography, hence, you need to get it right. How you illuminate your subject will determine how bad, good, or perfect your photos will be. Whether you are a professional photographer or you love capturing images and moments on weekends, these lighting techniques and tricks will take your images from zero to a hundred.

    Tips for Improving Photo Quality with Lighting

    1. Adopt a Broad Light Source

    A broader light source equates to softer light. While using a broad light source minimizes shadows and reduces the texture of the subject, narrow light sources such as flashes and CFLs do the exact opposite. The good news is, you can broaden these sources with a reflector or diffuser device, which helps to bounce the light coming from them. Broad light sources particularly excel at producing the perfect portraits.

    1. Maintain Minimal Distance Between Your Light Source and Subject

    In other words, let your light source be as close as possible to your subject. The idea is that, the closer the light source is to the subject, the broader, and the farther it is, the narrower it becomes. So when taking photos, position your subject close to the light source so you can broaden and soften the illumination.

    1. Maximize Front-lighting

    Front-lighting helps to suppress foreground texture, which de-emphasizes it. As such, Front-lighting is perfect for shooting portraits as it conceals scars and blemishes on your subject’s face. On the flip side, it might not be so good for landscape photography. Instead, use side-lighting to magnify the texture of trees, rocks, sand, bricks, and the like.

    1. Don’t Forget Color Temperature

    Always keep color temperature in mind when shooting so you don’t miss important details. Although light appears white, it does have a color that is non-visible to the eyes but can be detected by camera sensors and recorded as a color cast. Generally, sunlight takes on a warm tone in at early mornings and late afternoons and is bluish at mid-afternoon. While fluorescent lighting radiates blue light, Tungsten lighting casts a yellow light. If you are not a fan of color cast, you can neutralize it by using your camera’s white balance control.

    1. Leverage Shadows for a Three-dimensional Look

    Shadows are a big part of 3D images! Though you might be tempted to relegate them to the background, they can improve picture quality when used the right way. They add volume to your photos, projecting your subject in space and not on a flat surface. They inject realism into your photos making them more real than artificial.

    1. Step Out of Your Comfort Zone

    Don’t be limited by the lighting styles you are used to — light the scene differently than you would on a good day. You can start by switching the camera angle or the position of the key light. Though the pictures may not always turn out as great as you anticipated, experimenting with different lighting setups will help expand your skillset and give room for new ideas and surprisingly fantastic images.

    The Takeaway

    You can go from taking average photos to superior-quality images by improving your lighting techniques. As a bonus tip, try getting a light meter to weigh the amount of light you need on different and given occasions. With a light meter, you can expertly gauge the ratios and produce consistent quality images. And if you’d love to share these images, look no further than iPhoto.

    Tips on Selecting the Right Financial Broker

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    Tips on Selecting the Right Financial Broker

    Whether you plan to retire with a robust bank balance or want to live life to the fullest, making the right financial decisions and adopting fail-proof strategies can transform your wishes into reality. However, deciding on an investment or retirement plan is not enough, you need an action plan to actualize your goals, and this is where financial brokers come into play. A financial broker can be your gateway to financial independence and success but on one CONDITION — you need to find the right one!

    That said, here are some handy tips that can help you choose the right if not the best financial broker :

    1. Your Broker Should Complement Your Investment Style

    Before you go looking for a broker, you should understand that there are several types of brokers with different purposes and job descriptions. Generally, there are two categories of brokers: full-service brokers and discount brokers.

    Full-service brokers offer a broad range of financial tools and services to facilitate seamless financial management and wealth creation. In exchange for their services, you must pay high trading commissions and a service fee. This might not be in your budget’s best interest, but it is the best for your investment and financial ambitions.

    A discount broker on the other hand eliminates the fees attached to tool and service provision by adopting a do-it-yourself approach. Unlike full-service brokers who do all the hard work for you, they only provide tools and expect you to learn them yourself. As a result or advantage, you wouldn’t need to pay steep fees as with a full-service broker. Plus, you can invest for less and yield a huge return. The drawback? If anything goes wrong, you are on your own!

    1. Perform Due Diligence

    You can only find the right broker by looking at and testing a range of options. You can do this by setting up an account with several brokers. By doing this, you can easily test and compare their strategies and accessibility to make a good hiring decision. Remember to check customer ratings and reviews when selecting brokers. Don’t choose until the broker satisfactorily answers this question ” Did they yield more profits or losses for their investors last year”?

    1. Consider Accessibility and Customer Support

    We can’t stress how important a role accessibility plays when it comes to brokers and their clients. Being able to contact your broker or their customer support service during work hours is the bare minimum. This is imperative because you never know when an emergency will come knocking on your door. A broker that doesn’t answer the phone on the first ring is an invitation to panic and anxiety. If your broker can have access to the your finances, then you should have 100% access to them as well. So it is in your best interest that you pick a broker or brokerage firm with exceptional customer service.

    1. Referrals Don’t Lie

    Truth be told, finding a good broker can be taxing. If you are not prepared to go through the chore of scouting the best candidate to manage and boost your finances, you can just ask for a referral. Recommendations are your greatest asset in this game, so it wouldn’t hurt to ask a few learned people if they know or have worked with a fantastic broker. You can ask your colleagues, friends, loved ones and acquaintances who are broker-savvy and financially responsible.

    The Takeaway

    Bear in mind that finding the right financial broker is as easy as following these tips. And if you ever need a broker who excels at negotiating and winning short-term loans and credit loans, My Financial Broker is here for you.

     

    What Key Ingredients Makes A Good Web Developer?

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    What Key Ingredients Makes A Good Web Developer

    A good web developer is a rare find. They are able to take what’s in their mind and turn it into an interactive reality for the user. A website that has a beautiful design, loads quickly, and performs well is something that can’t be found anywhere else but on the internet.

    This article will cover some of the key qualities that make up a good web developer as well as attributes they should have if they want to stand out from their peers.

    Contents Of A Good Developer

    A good web development team has the combination of professional skills and personable skills. They must be able to communicate well with other people and understand what they are asking of them. Once a project gets under way, it’s important for there to be clear lines of communication between everyone involved in order for nothing to get lost along the way.

    A good web developer should listen carefully as well as stay calm if things aren’t going exactly how they had planned during development. It’s not easy creating something entirely new from scratch, but that doesn’t mean you can lose your head either when problems arise out of nowhere or deadlines approach quickly.

    Being passionate about online technology means constantly being on top of trends and learning more about coding languages like HTML & CSS, PHP, Java and JavaScript. Web development is a constantly evolving field which means that in order to stay relevant you must have an insatiable curiosity for learning new things.

    It’s also important to be aware of current events as well as online movements happening around the world because it may influence your work or career in ways you don’t expect.

    More Than A Coder

    A web developer has more responsibilities than just coding websites these days, since design and content play such a crucial role now too when it comes to people visiting sites on any device from their phone or tablet while they’re out and about. Mobile-friendly sites are vital now more than ever as more people are accessing their online world via mobile platforms.

    It takes many different skillsets working together like good communication, being able to code quickly & accurately but not sacrificing quality if deadlines are tight, staying up to date with trends and marketplace responsiveness are just a couple of the ways that a web developer can begin standing out.

    Some Tips For Choosing A Web Developer

    Make sure you’re working with a professional web developer who is trustworthy, reliable and transparent.

    You need to take into account all the different ways your business can interact online before deciding what it is that you want from your website.

    Do you just wish for it to be static or do you want something dynamic allowing people to log-in and add information?

    Are there any particular features like photo galleries or video content that needs incorporated?

    How will users access the site: via desktop, tablet or mobile device?

    All of these questions should start getting answered before making an investment in a good web design company as they’ll have extensive knowledge on this matter and be able to hit the ground running when you decide to employ them.

    Vaping has become a popular way for smokers

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    Vaping has become a popular way for smokers

    In recent years, the use of E-cigarettes has surged in popularity. These battery-operated devices release nicotine into a vapor by heating e-liquid (which contains nicotine) until it becomes an aerosol, which the user inhales to simulate smoking. Some government regulators deem vaping as an alternative to traditional cigarettes and a way for smokers to kick their habit.

    Using a vape has become a popular way for smokers to get their nicotine fix without the harm of tobacco and tar. Vapes are usually battery-operated devices that heat the liquid, which is then converted into vapor. The user inhales this vapor instead of cigarette smoke, limiting the number of harmful chemicals they take in and reducing their risk of developing lung disease or cancer.

    What is Vaping?

    Ever since the release of e-cigarettes, using a vape has been a hot topic. Vaping is the act of inhaling vapor from an electronic cigarette or similar device. An e-cigarette typically consists of a battery and a heating element that turns the e-liquid into a mist that can be inhaled. There are many different types of vaping devices on the market for any budget.

    Vape Juice

    Vape juice is a liquid solution that you use to fill electronic cigarettes. It comes in many different flavors such as tobacco, menthol and fruity flavors like peach mango or cherry iced tea.

    • Used to help quit smoking by controlling the amount of nicotine being consumed
    • The smell released is a fruity aroma or a sweet one depending on what flavour you have chosen.
    • Vaping is a new phenomenon that has been the fastest growing trend in nicotine consumption for some time now!

    Nicotine Vape Juice

    Nicotine vape juice is a popular alternative to smoking. It’s now possible to purchase an e-cigarette and nicotine vape juice from your local convenience store, gas station, or grocery store. However, it is important to note that this is only a true feature for nations such as the United States, and to an extent, the UK. Nicotine e-juice is available in various flavors like mint chocolate chip, strawberries and cream, grape candy and even cotton candy.

    The liquid typically contains PG (propylene glycol), VG (vegetable glycol) and natural or artificial flavorings. You can also buy the ingredients separately if you want to make your own!

    Using a vape VS Smoking

    Vaping is less harmful than smoking. This is mainly due to the lack of combustion-related chemicals present when vaping, such as carbon monoxide and tar. The other main factor leading to lower harm from e-cigarettes is that you can control how much nicotine you intake.

    Benefits of using a vape compared to smoking cigarettes

    • Vaping can reduce blood pressure.
    • Ease breathing
    • Ease lungs function better in comparison to when you are smoking cigarettes
    • Vaping doesn’t pollute the air like traditional cigarettes since it’s smokeless
    • Vaporizers offer an alternative for those who want healthier habits without compromising on their lifestyle choices
    • Vaping reduces your blood pressure, improves the immune system, eases breathing and also makes your lungs work better
    • Secondhand smoke is very limited, so you will not be exposing those around you to any risks and dangers that come with its inhalation

    Conclusion:

    Using vape juice or nicotine vape juice (e-liquid) is now a popular form of nicotine intake and has spread amongst the population and is used as a popular way to quit smoking. It has taken the western world by storm, with a huge demographic across America, Australia, the UK and other European countries. Using a vape has become so popular that it’s creating a new industry all its own – one where vapers can choose from hundreds of different flavors, including many fruit flavors like apple pie and watermelon. They also have options for how much nicotine they want in their nicotine vape juice, as some prefer just enough to satisfy cravings without getting addicted.

    Fleet Tracking Management Systems – The Benefits Of Using Them

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    Fleet Tracking Management Systems – The Benefits Of Using Them

    Fleet tracking management systems involves the tracking of cars/vehicles used for business purposes by a set organisation. For many different businesses, multiple vehicles are required. This is presented in industries such as trade industries, delivery industries, trucking industries and so on. It is important to business owners to ensure that the vehicles they have invested in are used properly, efficiently and effectively. It is also important to keep them maintained and track their ‘statistics’, to help promote safe driving and smooth operation. Fleet management system works to improve the efficiency of the fleet whilst also promoting safer conditions for drivers.

    If your business is involved in an industry where multiple vehicles are required, or you have a lot of heavy equipment, then consider fleet tracking management systems.

    Here are some of the benefits of their utilization:

    Promotes driver safety

    Driver safety is one of the most important factors to consider for your business. There is no value on a human life, and it is important for business owners to remember this. Moreover, the fleet management system system will be able to tell the driver if they are driving dangerously.

    Fleet management software

    Fleet management software gives your business all the relevant information on the performance of your fleet whenever you want it. In effect, it is a sophisticated database with numerous applications that enables you to record and report the key attributes that can help improve efficiencies and drive down costs by reducing downtime and improving productivity.

    Custom reporting and documentation

    Fleet tracking management systems are able to generate reports and documentation based on the routes taken, fuel consumed and other similar statistics. These reports can be generated into documents which can be used to create action that results in positive change. Sharing detailed reports with other members of the team will ensure that everyone is informed about what is happening in the day to day operation.

    In summary, fleet tracking management systems can help to provide a number of benefits to a business. These include the promotion of driver safety, the reduction in fuel costs due to efficiency of fuel consumption and custom reporting and documentation. Any business which relies heavily on multiple vehicles and equipment will benefit greatly from the use of fleet tracking management systems. They should be heavily considered for all those who own businesses with vehicles and equipment.

    The 6 Standard Steps For Forming An LLC

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    Standard Steps For Forming An LLC

    When you find yourself in the planning stages of forming a company, it can be an overwhelming consideration when the notions of documentation and assuring a leak-proof structure is in place. This is where the wonders of a limited liability company or LLC makes itself known. Not only streamlining and maintaining a sense of coverage for those involved with the company, but those also who form under an LLC structure have their own assets covered and liability taken into account.

    As we say this, there are a great many of you that are still staggeringly confused as to the process of forming an LLC, let alone the benefits they bring.

    The Steps To Forming An LLC  

    1. The first step in any process in creating an LLC is to determine where you will be basing it, choosing the state is often overlooked as an important factor, but considering the minute changes in each state and territory, it’s not a quick decision to make.
    2. The second step in forming an LLC is to name the company, having a catchy name is tempting, but unwise if there is already a business operating in the state under the sane name. There are guidelines for each state entitling what can and cannot be included in the official name, so research is vital.
    3. Choosing a registered agent is the third step in forming an LLC, this will be someone who is responsible for receiving all important legal documentation on behalf of the company as a whole. Some have a look through the best llc services and hire one outright, some others use a colleague or trusted friend.
    4. Submitting and fling the Articles of Organization is the all important fourth step, some states will call it the Certificate of Organization or Certificate of Formation. Filing these documents with the state is vital for keeping the stability of your company in check for the future.
    5. The fifth step in forming an LLC is to create what is called an LLC operating agreement. This is less to do with the state and more to do with your business associates and partners in the venture. By ironing out the roles and signing all together, there is a better chance of stability and less murky waters down the line when the business begins taking off. It’s also helpful to have a little bit of transparency when it comes to payments etc.
    6. The final step in forming an LLC is to register for an EIN, otherwise known as an Employer Identification Number. This acts as a social security number for the company, being able to keep track of the financials and payments made for or on behalf of the company.

    It certainly seems like a lot of work, and it’s quite true that there can be no room for error in any of these steps. If you have the adequate experience in the above fields then you may save a bit of money by doing it yourself. However, if you have a little doubt or want to focus elsewhere, hiring a service may be the way to go.

    How a Virtual Phone System Streamlines Business Communications

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    Virtual Phone System Streamlines Business Communications

    The business world has been accelerating at break-neck speed for a long time, and any inefficiency in your company’s business model will have serious consequences.

    That includes your communications. If an outdated phone system makes you miss calls or lose valuable messages, you can miss out on major opportunities for growth and expansion. If your team can’t relay messages reliably, your entire business falls apart.

    Luckily, there’s a new and improved way to handle your company’s communication needs: A virtual phone system.

    A virtual phone system streamlines all the features of expensive communication equipment without sacrificing quality, and more impressively, it does it with the basic smartphone and desktop technology your business already uses. It doesn’t require the purchase or installation of any fancy equipment.

    So, how does this new technology streamline your business’s communications? Let’s dive into it.

    Traditional Features: Upgraded Presentation

    Traditionally, you expect call transferring, voice mail, voice calls, SMS texting, and various other features that can make or break a business. With traditional equipment, you pay a ton for all the equipment needed to make that happen, and you constantly have to have that equipment maintained or repaired. This is expensive, inefficient, and complicated to use.

    A virtual phone system puts the power of all of those features into one easy-to-use application. There are no time-consuming installation processes, no hauling of equipment, or spending hours trying to agree with a service provider. You sign-up, pay for the plan you need and then install the software on your smartphone or desktop devices the same way you would a mobile game or streaming app. Albeit, you get a lot more functionality from a high-quality virtual phone system than you do those other apps.

    Team-Wide Communication and Feature Control

    Since a virtual phone system utilizes a cross-platform application and account-based sign-in system, you can give your entire team the same communication system. They can use their smartphones, or they can install them on their desktop computer.

    However, that’s only half of the benefit. You also get to control which features your team members can utilize. Do you want your graphic design specialist to be able to call you or have clients transferred to his line at a moment’s notice, but don’t want him using the company’s phone plan for personal calls all day? You can make that happen.

    A virtual phone system lets you provide your team with the communication tools it needs while ensuring that the system’s activity is being funneled into appropriate channels for whatever the current task may be.

    No Repairs, No Maintenance

    If you hire a service provider to install and maintain a bunch of fancy communication equipment, you can expect that to be an ongoing expense. Wires wear out, router boxes burn up, and phone receivers stop working. All those things have to be replaced or repaired, and that isn’t cheap.

    A virtual phone system doesn’t need all that. It’s just software. When maintenance is required, the software developer does it and publishes the updates seamlessly; just like any other app.

    Try the Best Today

    If you want to elevate your business with a virtual phone system, you need the best system available. Try Talkroute to see how a virtual phone system can benefit your business. You even get a free 7-day trial!

    The Amazing Features of a Virtual Phone System

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    The Amazing Features of a Virtual Phone System

    A virtual phone system is virtually one of the best communication operations that has enhanced the work productivity and the outcomes for modern businesses. With its incredible number of features including, texting, call forwarding, voicemail, extensions and much more, its no wonder people rely on these channels as the point of contact. Calling has never been easy. Gone are the days of missed phone calls only to find you lost yourself a potential client or customer. With its limitless options of devices to use the virtual phone system from your mobile to desktop, you will always be at the ready to receive and give a call or text message. Still not convinced? Today, we are going to be showcasing the incredible features that is included in a virtual phone system.

    All the wonderful things a virtual phone system can do for your business

    Call Forwarding and Routing

    The all mighty virtual phone system is the perfect way to guarantee your customer will be satisfied with their call. One of the key features that this application includes is call forwarding which is the option to redirect any calls that are incoming to a different phone number. This allows you to use any landline, mobile or VoIP system without any issue. Call routing on the other hand allows you to have the option to take your incoming call to another device such as through a desktop program, with one of the users answering the call. This feature allows you to choose who will answer, the best time for a user to answer, allowing you to be on call anywhere and anytime.

    Mobile or desktop?

    With this program at the ready, you will never have to worry about buying more technical equipment for your business. You already have all the tools. Simply install the virtual phone system application either on your mobile device, desktop, or Internet browser, and you are open for business. These virtual phone systems offer applications for iOs and Android mobile devices and Windows and MacOS for PC. With this incredible list of options, you’ll never have to worry about being out of reach again. You’ll never have to feel like a phone-y again, as your contact game will remain strong with the help of a virtual phone system. In this case, you will have the one space and platform to do all your work as well as be able to be contactable if from absolutely anywhere.

    Business Text Messaging

    Business text messages gives you the capability to receive and send out SMS and MMS messages with the help of a virtual phone system. Back in the day, text messages were only provided to one phone number and the one device. This ensures that your whole staff will be able to message using the one phone number and through many different devices. This can include through mobile and desktop applications, or even through notifications via email. In an instant, your team can respond to messages with the one business number seen by the customer. This ensures your business appears professional, functional and all in all, open for business. Forget delays and long waiting times, your business will be on fire with the work productivity!

    Virtual phone systems are the centre of modern-day communications for the work place. Whether you are on your phone or your laptop, whether you are in the office or out and about, you will be ready to answer, giving yourself the chance to work swiftly and up to speed. You will never have to worry about a missed call ever again!

    How A Virtual Phone Number Can Bring Business Post-COVID

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    How A Virtual Phone Number Can Bring Business Post-COVID

    Businesses are looking to keep their feet on the ground and the business moving in the right direction throughout this whole COVID sage that the world has found itself in. Adapting to a new normal has never been more difficult for certain businesses who are now kept in a fractured office environment, or in different territories altogether.

    There have been many tactics implemented by a variety of businesses in creating a semblance of normalcy throughout the whole ordeal. There have been a few that have had more success than others in establishing a working office from remote locations. None have worked better than the virtual phone number programs that have seen an escalation and embrace from many businesses nationwide.

     What Are They?

    A virtual phone number or network is essentially a number without a physical link to a singular device It’s entirely operating on the internet. A client calls this virtual phone number and it automatically is routed through a program to an associated number that is determined by the businessowner, this could be a mobile number, a separate home landline or anything in between.

    Allowing An Office To Go Anywhere

    Of course, right off the bat, one can see that having a virtual phone system setup for any sized business is advantageous for the current landscape. Having the ability to effectively fracture an office in different locations, and to have them remain all connected virtually as if they were in the same office.

    This frees up many of the smaller or start-up level businesses to have their workers safely working from home and still maintain an effective business image and acumen. This also ensures that a business that is affected by a snap lockdown or sudden restrictions won’t have to worry about constantly moving all connectivity for workers from the office to their homes.

    Affordable Home Offices

    This leads directly into the second point; affordability is a massive factor in many businesses outlooks post-COVID. While there are a great many businesses opting for a split work week between home and offices, there is still the matter of the typical exorbitant fees and time-consuming task of moving phone lines from the home to the office.

    With virtual phone systems, this is no longer a factor or issue, the packages are very affordable which makes sudden changes in working environments a breeze to deal with. Since the virtual number links to any designated number, a business can easily keep their standard main number and have it link virtually anywhere on a second’s notice.

    Personalized Contact

    Another small factor for businesses in the post-COVID world is in keeping their business on the forefront. Having the option for a vanity number is certainly a bonus in this regard as more businesses starting up or adapting to new changes should have some level of personalization and tactical advantage when it comes to living in the post COVID world. With a memorable vanity number, a business has a fighting chance of being remembered as the world recovers.